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Industry Email marketing
Founded 2001
Headquarters Ponce City Market, Atlanta, Georgia
Key people
Ben Chestnut
(Founder CEO)
Products Email marketing
Number of employees
Parent Rocket Science Group[2]

MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001.[3][4] By June 2014, it was sending over 10 billion emails per month on behalf of its users.[5]

MailChimp began as a paid service and added a freemium option eight years later.[6] It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.[7]

The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.[8]

As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp").[9][10] MailChimp's role as a sponsor made it into a spoof of the podcast during an episode from Saturday Night Live.[11]

In 2016, MailChimp was ranked #7 on the Forbes Cloud 100 list.[12]

Mandrill controversy[edit]

In February 2016, MailChimp announced it was merging Mandrill transactional email service into MailChimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternate service platform.[13] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid MailChimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.[14]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on MailChimp. Pricing for the credits was originally priced at $9.95 for 25,000 emails but increased to $20 for the same amount of emails under the new pricing scheme.[15] In addition to needing to purchase Mandrill credits, customers now need to be on a paid MailChimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for MailChimp services and only wants access to Mandrill. Mandrill is being renamed to MailChimp Transactional.[16]


  1. ^ "Mailchimp's About Us". Retrieved 2016-07-22. 
  2. ^ "Rocket Science Group". Retrieved 2012-10-05. 
  3. ^ "MailChimp | CrunchBase Profile". Retrieved 2013-06-17. 
  4. ^ Manjoo, Farhad (2016-10-05). "MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up". The New York Times. ISSN 0362-4331. Retrieved 2017-06-07. 
  5. ^ "MailChimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space". Retrieved 8 December 2015. 
  6. ^ Ben (2010-09-27). "Going Freemium: One Year Later | MailChimp Email Marketing Blog". Retrieved 2013-06-17. 
  7. ^ "Interview with MailChimp co-founder and CEO Ben Chestnut". DoesWhat. 2012-09-26. Retrieved 2013-06-17. 
  8. ^ Ben (2008-09-11). "New MailChimp Logo By Jon Hicks | MailChimp Email Marketing Blog". Retrieved 2013-06-17. 
  9. ^ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014. 
  10. ^ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with MailChimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014. 
  11. ^ Grossman, Samantha (2014-12-22). "Watch SNL'S Hilarious Christmas-Themed Serial Parody". Retrieved 2015-08-20. 
  12. ^ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016. 
  13. ^ "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service". 
  14. ^ "MailChimp's Mandrill Move Enrages Email Users". 
  16. ^ "Important Changes to Mandrill". 

External links[edit]