MailChimp

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MailChimp
Private
Industry Email marketing
Founded 2001
Founder Ben Chestnut and Dan Kurzius
Headquarters Ponce City Market, Atlanta, Georgia[1]
Key people
Ben Chestnut (CEO)
Products Email marketing
Revenue
  • Increase $525 million (2017)[2]
  • Increase$400 million (2016)[3]
Number of employees
800+[4]
Parent Rocket Science Group[5]
Divisions TinyLetter
Website mailchimp.com

MailChimp is a marketing automation platform and an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Dan Kurzius.[6][7] MailChimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000.[8] By June 2014, it was sending over 10 billion emails per month on behalf of its users.[9] In 2017, the company was gaining 14,000 new customers every day. The company is still owned by its cofounders and has never accepted venture capital funds.[10]

In 2016, MailChimp was ranked No. 7 on the Forbes Cloud 100 list.[11] In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017.[12] In August 2017, It was reported that, MailChimp would be opening offices in Brooklyn and in Oakland, California.[13]

Marketing campaigns[edit]

As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp").[14][15]

Mandrill controversy[edit]

In February 2016, MailChimp announced it was merging Mandrill transactional email service into MailChimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternate service platform.[16] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid MailChimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.[17]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on MailChimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid MailChimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for MailChimp services and only wants access to Mandrill. Mandrill is being renamed as MailChimp Transactional.[18]

References[edit]

  1. ^ http://www.poncecitymarket.com/type-directory/offices/#mailchimp
  2. ^ "Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire". Retrieved 2018-05-29. 
  3. ^ "Why MailChimp Is One Of The Most Innovative Companies Of 2017". Retrieved 2018-05-29. 
  4. ^ "Mailchimp's About Us". Retrieved 2018-05-29. 
  5. ^ "Rocket Science Group". Retrieved 2012-10-05. 
  6. ^ "MailChimp | CrunchBase Profile". Crunchbase.com. Retrieved 2013-06-17. 
  7. ^ Manjoo, Farhad (2016-10-05). "MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up". The New York Times. ISSN 0362-4331. Retrieved 2017-06-07. 
  8. ^ Ben (2010-09-27). "Going Freemium: One Year Later | MailChimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17. 
  9. ^ "MailChimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space". Retrieved 8 December 2015. 
  10. ^ "Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire". Inc.com. 2017-12-11. Retrieved 2018-05-29. 
  11. ^ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016. 
  12. ^ "Why MailChimp Is One Of The Most Innovative Companies Of 2017". Fast Company. 2017-02-13. Retrieved 2018-05-29. 
  13. ^ "MailChimp to open office in Downtown Brooklyn - Technical.ly Brooklyn". Technical.ly Brooklyn. 2017-08-04. Retrieved 2017-11-02. 
  14. ^ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014. 
  15. ^ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with MailChimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014. 
  16. ^ Williams, Owen (2016-02-25). "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service". The Next Web. 
  17. ^ Nicastro, Dom (2016-02-26). "MailChimp's Mandrill Move Enrages Email Users". CMSWire. 
  18. ^ MailChimp (2016-02-24). "Important Changes to Mandrill". Mandrill Email Platform Blog. 

External links[edit]