|Headquarters||Ponce City Market, Atlanta, Georgia|
Number of employees
|Parent||Rocket Science Group|
MailChimp is an email marketing service and a trading name of its operator, Rocket Science Group, an American company founded in 2001. MailChimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000. By June 2014, it was sending over 10 billion emails per month on behalf of its users.
As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp"). MailChimp's role as a sponsor made it into a spoof of the podcast during an episode from Saturday Night Live.
In February 2016, MailChimp announced it was merging Mandrill transactional email service into MailChimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternate service platform. The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid MailChimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.
Previously, customers were able to purchase Mandrill credits for sending emails without signing up on MailChimp. Pricing for the credits was originally priced at $9.95 for 25,000 emails but increased to $20 for the same amount of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid MailChimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for MailChimp services and only wants access to Mandrill. Mandrill is being renamed to MailChimp Transactional.
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