Mailshot

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Mailshots (or Mail shots) are bulk mail advertising sent through the post in the United Kingdom, advertising goods or services to potential customers.[1]

History[edit]

In Britain, consumers can opt-out of mailshots using the Mail Preference Service.[2][3] This is a free service offered by the marketing industry to reduce the amount of junk-mail sent and received.[4]

This form of marketing is increasingly used by charitable groups. In 2013, £239 million was spent by British charities on direct mail advertising campaigns.[5]

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