Majestic Athletic

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Majestic Athletic, Ltd.
Subsidiary
IndustryTextile
Founded1976; 44 years ago (1976)
FounderFaust Capobianco III[1]
Headquarters,
U.S.
Area served
Worldwide
ProductsT-shirts, hoodies, pants, hats
ParentFanatics, Inc.
Websitemajesticathletic.com

Majestic Athletic is an American textile company headquartered in Easton, Pennsylvania, with manufacturing facilities in Easton, Pennsylvania. Majestic currently designs, manufactures and markets licensed casual wear, such as t-shirts, hoodies, pants and hats, through its licenses of several amateur and professional sports leagues of the US, such as NFL, NHL, NBA, MLS, and College NCAA.

Majestic was the official on-field uniform of Major League Baseball (MLB) from 2005 until December 2019, when it was replaced by Nike.[2] The company is currently a subsidiary of online retailer Fanatics, Inc., which acquired it from VF Corporation in 2017.[3]

History[edit]

Early history[edit]

Majestic Athletic was founded in 1976 by Faust Capobianco III. Prior to that time, the Capobianco family operated Maria Rose Fashions. As fashion apparel production shifted from the Lehigh Valley to the South, the company shifted focus to the athletic teamwear business.

In 1982, Majestic batting practice jersey made its debut with MLB.[4] Two years later the company signed its first National Licensing Agreement with MLB. The company made its NFL fan wear debut in 1989.

Most recent history[edit]

In August 2003, Majestic Athletic won a $500 million five-year contract,[5] starting in 2005, as the "exclusive supplier of uniforms, jackets, T-shirts, fleece and turtlenecks to all 30 big-league teams" of MLB. Majestic had already been making official jerseys for 15 MLB teams at the time of the announcement.[6]

In 2004, after 22 years of producing MLB batting practice jerseys and fan fashions, Majestic became the sole provider of on-field uniforms for all 30 Major League Baseball teams. The Majestic uniforms debuted on field in the 2005 season.[2]

VF Corporation acquired Majestic in 2007, and two years later the "VF Licensed Sports Group" was created. In March 2015, Majestic renewed its contract with MLB through 2019.[4] In January 2016, Majestic finalized a contract extension with the NFL.[7]

In 2015, Major League Baseball added the Majestic Athletic Always Game Award as the third, all-MLB category in the Players Choice Awards.

On December 5, 2016, it was announced that Under Armour would replace Majestic as the official, on-field uniform provider of Major League Baseball, starting in 2020.[8] On May 18, 2017, Major League Baseball announced that the switch to Under Armour would take place in 2019, one year earlier than previously announced.[9] On January 25th, 2019, Major League Baseball announced that Nike, not Under Armour, would replace Majestic as the official, on-field uniform provider for the league beginning with the 2020 season. Majestic continued to provide uniforms through the 2019 season.[10]

On January 17, 2017, AFL club Brisbane announced their partnership with Majestic, marking Majestic's first sponsorship within the AFL.[11]

On April 4, 2017, VF Corporation announced it was selling off the Licensed Sports Group portion of its business, which includes Majestic, to sports apparel retailer Fanatics, Inc..[3]

References[edit]

  1. ^ Majestic Athletic in Businessweek website
  2. ^ a b Nike to replace Majestic as the official supplier by Paul Ashley on Call to the Pen website, 2019
  3. ^ a b "Jacksonville's Fanatics Inc. to acquire Majestic sports apparel company". jacksonville.com. Retrieved 2017-06-21.
  4. ^ a b Brown, Maury (19 March 2015). "MLB Properties And Majestic Athletic Extend Exclusive Partnership For Uniforms And More". Forbes. Retrieved 5 December 2016.
  5. ^ Brown, Maury. "MLB Properties And Majestic Athletic Extend Exclusive Partnership For Uniforms And More". Forbes. Retrieved 2020-03-30.
  6. ^ Harris, Jon. "Home run: Majestic's sale to Fanatics will keep MLB uniform, fanwear production in Palmer". mcall.com. Retrieved 2020-03-30.
  7. ^ Call, The Morning. "Majestic Athletic scores contract for NFL fan apparel". Retrieved 2016-07-19.
  8. ^ http://m.mlb.com/news/article/210264854/under-armour-to-make-official-mlb-uniforms/
  9. ^ https://www.apnews.com/cc083911ae2d4a738b014c2d884ce6a9/With-MLB-pace-of-game,-even-talks-go-slowly
  10. ^ "MLB, Nike and Fanatics form new 10-year global partnership". MLB.com. Retrieved 2019-03-09.
  11. ^ "Brisbane Lions partner with Majestic Athletic - lions.com.au". lions.com.au. Retrieved 2017-06-11.

External links[edit]