Makeful

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Makeful
Makeful TV.png
CountryCanada
Broadcast areaCanada
SloganInspiration in the making
HeadquartersToronto, Ontario
Programming
Language(s)English
Picture format480i (SDTV)
Ownership
OwnerBlue Ant Media
History
LaunchedMarch 5, 2005; 16 years ago (2005-03-05)
Former namesBiteTV (2005–2015)
Links
Websitetv.bemakeful.com
Availability
Cable
Available on some cable systemsChannel slots vary on each provider
Satellite
Bell Satellite TVChannel 530
Shaw DirectChannel 368 / 68
Dialog TV (Sri Lanka)Channel 100
IPTV
Bell Aliant Fibe TVChannel 213
Bell Fibe TVChannel 530
Bell MTSChannel 322
Optik TVChannel 502
SaskTelChannel 162
VMediaChannel 106
RiverTVChannel 14 (HD)

Makeful is a Canadian pay television channel owned by Blue Ant Media. It broadcasts lifestyle programming focusing on do-it-yourself projects such as food, design, style, and crafts in connection with maker culture, from which the channel takes its name.

The channel was first launched on March 5, 2005 and relaunched under its current name on August 24, 2015.

History[edit]

BiteTV[edit]

In December 2001, Glassbox Television was given approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a Category 2 digital specialty channel tentatively called Short TV, a channel described as "devoted entirely to short form films shot on film, video or created with computer animation. Short TV will showcase Canadian and international cutting edge short form films, from 1 to 40 minutes in length."[1] The channel was originally going to launch in April 2005, but instead launched on March 15, 2005 as BiteTV. The channel in that same day launched a campaign called the “Table of Bite Elements”.

BiteTV logo used from 2010 to 2013.

In May 2006, BiteTV won the Pixel award from the 2006 Canadian New Media Award in the category of Excellence in Cross-Platform.[2] In April 2007, BiteTV won an International Emmy in the category of "Interactive Channel".[3]

On October 1, 2009, an HD feed of Bite was launched. During this time, it was in free preview. In May 2010, Ian Greenberg sold rights to the channel and Astral Media gained full control of Bite.[4] In June 2010, the CRTC gave Glassbox Television approval for an amendment to its nature of service, allowing it to de-emphasize its focus on short-form programming; with the amendment, BiteTV's programming would instead of consisting entirely of short-form programming, must "predominantly" feature such programming. The CRTC also granted BiteTV the ability to add sitcoms and feature films, among other programs.[5] In response to the CRTC decision, on October 22, 2010, BiteTV underwent a format and logo change, focusing entirely on comedy programming, incorporating sitcoms and feature films to its schedule, including additional sketch comedy and stand-up programs.[6]

On February 13, 2013, with the announcement of the upfront, Bite got a new logo as "biTe". There new logo was a typewriter-style feel, 2 new core colors: Eggplant Purple and Gold Yellow, and a new era. In addition, the key imagery for Bite’s programming is represented in black and white with key elements highlighted in yellow or purple for the channel’s dramatic yet humorous look and feel. The channel changed its slogan from "Comedy with Bite" to "Simply Funny". There longtime mascot "B" was also retired on this date.[7][8][9][10] In 2013, Bite teamed up with Mondo Media and YouTube to create Bite on Mondo, a program in which content creators pitched ideas for new shows. The pitches are funded through Mondo and use YouTube's popularity to decide whether or not they will be picked up. The winning pitches were broadcast on Bite on August 29, 2014.[11][12] In October 2014, parent company Blue Ant Media, Mondo Media, and Corus Entertainment announced that Teletoon would air a new series featuring shorts from the program. It was expected to premiere in 2016 on Teletoon at Night, but instead premiered on September 4, 2015 as Night Sweats on Adult Swim.[13][14]

Last Bite logo, 2013 to 2015.

On-screen and interactive features[edit]

Before rebranding as a comedy channel, BiteTV maintained a multi-panel visual format that differed from most other television channels, with content surrounding programs being broadcast on the channel consisting a display of on-air promotions and upcoming shows, a BiteTV office webcam, a status bar to show the remaining time left in the show, and a feature called "The Crawl" that contained pointless facts, weird laws, updates on programming, and the PC Chat 2 Screen function.

The PC Chat 2 Screen was a function created by BiteTV that let viewers interact with the channel and other viewers by letting them comment on what would appear on-air within minutes. As with early user-generated content meant for television (mainly seen then on MTV and Tech TV), it was subject early on to contributions from viewers containing either inappropriate content or spam links which were not vetted before coming to air, requiring BiteTV to institute human and automatic moderation to keep content broadcast-safe.

Makeful (2015-Present)[edit]

In July 2015, Blue Ant Media had plans for BiteTV to announce its fall 2015 schedule, while announcing a "new" lifestyle channel called Makeful. On August 18, 2015, it was announced that Bite would be rebranded as Makeful, described as "a new lifestyle specialty channel celebrating the maker community and the creation of one-of-a-kind, handmade goods."[15] The channel rebranded as scheduled on August 24,[16] beginning with a programming slate including Miguel's Feast, Fix It & Finish It, and French Collection.

Logos[edit]

When Makeful was launched on March 15, 2005, we see the word "BiTe" in a drawn black font, with the letter "B" bitten on top. This logo was used when the channel was first launched as an interactive channel.[17] In 2006, the network won a Pixel award and introduced a logo that simply had the word "BITE".[18]

In 2008, the network began to use a more simplified, spray painted version of the logo. [19] In 2010, Russell Challenger drew original sketches for the channel's original idents prior to the network's rebrand on October 22, 2010. [20] On October 22, 2010, the idents were finalized. [21] However, the 2010 logo was not discontinued until February 13, 2013, when BiteTV was relaunched with a new logo, slogan, and branding. [22] [23] On August 24, 2015, a new logo with the word "MAKE" in a san-serif font and "FUL" in a signature font was used for the new name of the channel.

References[edit]

  1. ^ Decision CRTC 2001-770, CRTC, 2001-12-20
  2. ^ BITE TV WINNER IN SIXTH-ANNUAL CANADIAN NEW MEDIA AWARDS Archived 2009-08-22 at the Wayback Machine; Glassbox Television; 2006-05-31
  3. ^ Canadian firms scoop interactive Emmy awards; CBC; 2007-04-20
  4. ^ Astral Media Rebrand for Consistenty, Marketing Magazine, 2010-5-26
  5. ^ Broadcasting Decision CRTC 2010-362, CRTC, 2010-06-10
  6. ^ BITE TAKES FUNNY SERIOUSLY WITH NEW LOOK AND HIT COMEDY TV PROGRAMMING, CNW, 2010-10-18
  7. ^ Bite TV gets brand overhaul, Media in Canada 2013-8-3
  8. ^ Bite TV Rebrands as Target Demo Changes, Marketing 2013-7-3
  9. ^ Bite is now biTe!, Vika Creative Media 2013-13-2
  10. ^ BITE TV REBRANDS WITH SLEEK, BOLD DESIGN, Blue Ant Media 2013-7-3
  11. ^ BLUE ANT MEDIA & MONDO MEDIA TEAM UP WITH YOUTUBE TO LAUNCH $3 MILLION ANIMATED COMEDY PROGRAM IN CANADA, Blue Ant Media, 2013-11-3
  12. ^ https://tvschedule.zap2it.com/overview.html?programSeriesId=SH01965850
  13. ^ BLUE ANT MEDIA AND MONDO MEDIA ANNOUNCE BROADCAST DEAL WITH CORUS ENTERTAINMENT FOR NEW PRIMETIME ANIMATED SERIES, Blue Ant Media, 2015-1-20
  14. ^ Patel, Sahil (October 10, 2014). "Blue Ant and Mondo Media's 'Bite On Mondo' Gets TV Show with Corus". Videoink. Retrieved January 20, 2015.
  15. ^ "UPDATED: Bite TV to become Makeful on Monday". August 18, 2015. Retrieved August 18, 2015.
  16. ^ Bite TV being crafted into Makeful Playback Magazine 08-19-2015
  17. ^ TV WITH A BITE - $100 Pinterest July 2020 or something
  18. ^ STEEL LOGO + TELEVISION RATINGS Pinterest July 2020 or something
  19. ^ FUNNY ANIMALS LOGO Pinterest July 2020 or something
  20. ^ Opened my sketchbook for the first time in years and came across some original sketches for the bitetv logo animations before the channel's rebranding launch in 2010. Was still very green, but learned so much about using After Effects to create animations Twitter March 14, 2020
  21. ^ BITE TV BUBBLE LOGO, GREAT PRICE SLIGHTLY USED Pinterest July 2020 or something
  22. ^ KIJIJI BITE: Monkey Vimeo February 13, 2013
  23. ^ SIMPLY FUNNY LOGO Pinterest July 2020 or something

External links[edit]