Malcolm CasSelle

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Malcolm CasSelle
Born(1970-03-22)March 22, 1970
DiedNovember 17, 2020(2020-11-17) (aged 50)
EducationMIT, Stanford University
Known forBIGtoken,, Tribune Publishing, SeaChange International, MediaPass, Xfire, Tencent, PCCW, NetNoir

Malcolm CasSelle (1970-2020)[1] was an American businessman. He was CEO of BIGtoken, Inc.[2] He was the CIO of OPSkins[3] and was the President of WAX (Worldwide Asset eXchange).[4] Prior to WAX, CasSelle served as CTO and president of New Ventures at Tribune Publishing. Prior to Tribune Publishing, he was senior vice president and general manager, Digital Media of SeaChange International, which he joined as part of the company's acquisition of Timeline Labs, where he served as CEO.[1] Previously, CasSelle led startups in the digital industry, including MediaPass, Xfire and Groupon's joint venture with Tencent in China.[5]

CasSelle has also been an active early stage investor in companies including Facebook, Zynga, and most recently Bitcoin-related companies.[citation needed]

Personal life[edit]

Malcolm CasSelle was engaged to Carolyn Land of Los Angeles, CA in Nov 2019.[6]

Malcolm died in Mexico on November 17, 2020.[citation needed]


CasSelle held a bachelor's degree from MIT and a master's degree from Stanford University, both in computer science.[5] He was a member of the Theta Xi fraternity.[1] He spoke Japanese and Mandarin.[1]


In 1995, CasSelle co-founded and served as the CTO of NetNoir,[7] one of the first media production websites focused on Afrocentric culture.[8] The company was the first outside company to be accepted into the AOL Greenhouse Program.[8] From 1998 to 2002 he served as a senior vice president and advisor to the CEO at Pacific Century CyberWorks (PCCW), a publicly traded telco service provider based in Hong Kong where he developed the first commercially viable interactive television systems for global distribution.[9]

He served as a director of Hong Kong-based Capital Union Investments from 2006 to 2013 where he managed private direct investments into late-stage internet companies.[10] He was also a senior executive at Groupon’s joint venture with Chinese instant messaging and gaming giant Tencent.[11]

In April 2012, he was named CEO of the global social network for core video game players, Xfire.[12][13] Since January 2013, he has served as CEO of MediaPass, an online paywall solution designed to generate subscription-based revenues for digital content.[5] That same year, CasSelle co-founded Timeline Labs a social media tracking software company where he served as CEO. In December 2014, the company was acquired by SeaChange International.[14] Following the acquisition, CasSelle served as Senior Vice President and General Manager, Digital Media of SeaChange International.[15]

In February 2016, CasSelle was named CTO and President of New Ventures at Tribune Publishing.[16][17][18] CasSelle served as the President of Worldwide Asset eXchange and CIO of OPSkins until 2020 and was instrumental in their strategy, fund raising and whitepaper.[19] CasSelle was CEO of BIGtoken, a publicly traded company that pays users for the value of their data.[2]


  1. ^ a b c d Lelia Miles (January 18, 2020). "Malcolm CasSelle (1970-2020) •". Retrieved February 6, 2020.
  2. ^ a b "SRAX Announces Malcolm CasSelle as Chief Executive Officer of BIGtoken". News Category Global Banking & Finance Reviews. Retrieved November 10, 2020.
  3. ^ Kharif, Olga (November 13, 2017). "The Worlds Biggest Video Game Skins Site Raised $41 Million With Crypto Tokens". Bloomberg Businessweek. Retrieved December 10, 2017.
  4. ^ "Worldwide Asset eXchange". TokenMarket. Retrieved December 10, 2017.
  5. ^ a b c "Malcolm CasSelle". Bloomberg Businessweek. Retrieved October 17, 2014.
  6. ^ {{cite news}}: Missing or empty |title= (help)[dead link]
  7. ^ "NetNoir: Substance With Style". Los Angeles Times. June 30, 1995. Retrieved November 12, 2020.
  8. ^ a b Pescovitz, David (June 3, 1996). "The Soul of the Internet: Afrocentric Sites Bring Blacks Into Global Community". Los Angeles Times. ISSN 0458-3035. Retrieved February 10, 2017.
  9. ^ "Xfire Appoints New CEO, Malcolm CasSelle, and Announces Joint Venture with China Youth Goyor Technology (Beijing) Co., Ltd. to Support Significant Expansion into China". CBS News MoneyWatch via Business Wire. April 9, 2012.
  10. ^ Wauters, Robin (May 21, 2012). "To fuel expansion in Asia, gaming social network Xfire secures $3 million". TheNextWeb.
  11. ^ Marlowe, Chris (April 10, 2012). "Xfire has 400 million potential new users via joint venture". Digital Media Wire.
  12. ^ Empson, Rip (April 9, 2012). "Xfire Hires Former Tencent Exec As CEO, Now Supports Chinese Language In-Game Chat". TechCrunch.
  13. ^ Jarvey, Natalie (March 5, 2013). "Xfire Launches Video Game Tournament Platform". Los Angeles Business Journal.
  14. ^ Bloom, David (December 22, 2014). "SEaChange Buys TV Social-Media Toolmaker Timeline Labs". Deadline Hollywood. Retrieved December 12, 2017.
  15. ^ "SeaChange's Timeline Labs Acquisition Delivers Operations and Marketplace Cynergies". SeaChange. February 4, 2015. Retrieved December 12, 2017.
  16. ^ Goffard, Christopher. "Davan Maharaj is named editor-publisher of the L.A. Times in Tribune Publishing shake-up". Los Angeles Times. Retrieved February 10, 2017.
  17. ^ Channick, Robert. "Griffin out as Tribune Publishing CEO; Justin Dearborn named as replacement". Chicago Tribune. Retrieved February 10, 2017.
  18. ^ Edmonds, Rick (March 2, 2016). "Tribune Publishing's New Management is in Place – Now How Will They Make Money?". Poynter. Retrieved December 12, 2017.
  19. ^ "WAX Completes Token Sale to Decentralize Online Gaming Skins Market". NASDAQ. November 30, 2017. Retrieved December 12, 2017.