Malley's Chocolates

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Malley's Chocolates
Private
IndustryConfectionery production
FoundedCleveland, Ohio
1935
FounderAlbert "Mike" Martin Malley
Headquarters,
Number of locations
23 stores
ProductsChocolates
Ice Cream
Websitewww.malleys.com
Footnotes / references
[1][2]

Malley's Chocolates is a chain of 23 candy stores in the Cleveland, Ohio area.[3] Four of the stores include ice cream parlors year-round, with one location offering ice cream seasonally.

Albert "Mike" Malley borrowed $500 in 1935 and opened his first candy store on Madison Avenue in Lakewood. The Malley family lived in the back of the building. Their efforts were successful and by 1949, they opened a second store, also in Lakewood.[4]

In 2010, Malley's moved its corporate headquarters from Cleveland back to Lakewood, Ohio, near where the company was founded in 1935. The reason for the move was to free up more retail space at the company's main plant, where the HQ had been since 1990.[5] Malley’s manufacturing hub is a 60,000 square-foot factory in Cleveland, noted for three tall pink silos with the words "Milk," "Sugar" and "Cocoa" painted on them. The company’s signature confection, chocolate-covered strawberries, are prepared by a special 50-person crew around Valentine’s Day every year.[6]

In October 2017, the company opened its 23rd retail outlet in Plain Township, OH, a suburb of Canton. This was Malley’s first venture into Stark County; its closest stores located in nearby Summit County.[7]

Malley's has been in business for over seven decades and has been Cleveland's largest family owned and operated factory since 1935.[citation needed] It is currently a third generation company.

Republican National Convention, 2016[edit]

The Republican Party, holding its national convention in Cleveland in 2016, named Malley's Chocolates as one of 22 vendors to be included in the RNC "Freedom Marketplace" to be held at Progressive Field concurrent with the convention in adjacent Quicken Loans Arena. Malley's will offer their signature chocolates with a Cleveland theme.[8]

Unique promotions[edit]

Third generation Malley's president, Dan Malley, is renowned for his unusual promotional events. He has persuaded Cleveland celebrities, such as Natalie Ronayne of the Cleveland Botanical Garden; Beth Mooney, CEO of KeyCorp; and celebrity chef Rocco Whelan to appear in his Malley's catalog wearing fuzzy bunny ears. It is an annual event[9] Malley has also distributed 50,000 "Choc" Chocolate bumper stickers. If a driver is spotted by one of Malley's team, the driver gets $25 and a chance to win $500. Perhaps the most unusual promotion was when Malley persuaded 25 people to lease and drive pink Volkswagen beetles emblazoned with the Malley's and "Choc" logos. Malley pays the drivers $150/month and sets up the $300/month lease through a Cleveland car dealer.[10]

References[edit]

  1. ^ "About Us-The Sweet American Dream". Malley's Chocolates.
  2. ^ "Malley's Chocolates". About.com.
  3. ^ Heaton, Michael (20 October 2016). "Bill Malley of Malley's Chocolates dies at 85". The Plain Dealer. AdvanceOhio. Retrieved 16 May 2017.
  4. ^ Encyclopedia of Cleveland History (20 August 2004). "Malley's Candies, Inc". ech.case.edu. Cleveland: Case Western Reserve University. Retrieved 11 July 2016.
  5. ^ Spector, Kay (14 October 2010). "Malley's Chocolates moves headquarters to Lakewood to expand Brook Park. factory". Cleveland: AdvanceOhio. The Plain Dealer. Retrieved 11 July 2016.
  6. ^ Heaton, Michael (20 October 2016). "Bill Malley of Malley's Chocolate dies". The Plain Dealer. Cleveland OH: AdvanceOhio. Retrieved 16 October 2017.
  7. ^ "Malley's opens in Belden area". Canton Repository. Pittsford NY: Gatehouse Media. 9 October 2017. Retrieved 16 October 2017.
  8. ^ Kilpatrick, Mary (14 June 2016). "Patriotic jewelry, American flags: Check out the Republican National Convention merchandise". cleveland.com. Cleveland: AdvanceOhio. Retrieved 11 July 2016.
  9. ^ McIntyre, Mike (26 March 2012). "Tipoff". cleveland.com. Cleveland: AdvanceOhio. Retrieved 11 July 2016.
  10. ^ Cho, Janet (23 August 2012). "Would you drive around in a Malley's Chocolates ad for $150 a month?,". Cleveland: AdvanceOhio. The Plain Dealer. Retrieved 11 July 2016.

External links[edit]