Mani Shankar

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Not to be confused with Mani Shankar Aiyar

Mani Shankar
Born Shankar Mani
(1957-08-03) 3 August 1957 (age 60)
Guntur, India
Residence Hyderabad, India
Education Hyderabad Public School
Alma mater BITS, Pilani
Occupation Film director, producer, writer, business magnate
Years active 1980–present
Children Prem Shankar

Mani Shankar is a Bollywood film director, holographic technology expert, writer and speaker.

He best known for being the architect of the world’s first holographic political campaign that he designed for Narendra Modi during the Gujarat Legislative Assembly election, 2012. It set a Guinness World record.[1]

As a Bollywood Director he made 5 films including 16 December (film) – one of the highest grossing films in the year of release; and Tango Charlie which was screened in several International Film Festivals and is a permanent part of the UN’s films on Anti-war.

Over his long career, Mani Shankar has worked on many films, advertisement as well as campaigns for political leaders.[2]

Early life[edit]

Mani Shankar graduated as an Chemical Engineer from BITS Pilani[3] in 1978. He worked for a few years as a research engineer in process engineering and drug delivery.

Career[edit]

With over two decades of rich experience in the film industry, made a shift into film production and started his own production house Bhairav Films, where he made over 1000 ad films, short films image building films and 5 Hindi feature films.

Most of his short films and feature films reflect a deep commitment to social causes and direct the audience towards soul searching and introspection. In 1991, his Telugu film, ‘Manishi’ won him the coveted Golden Nandi award for Best Film, as well as Nandi Awards for Best Director and Best Screenplay writer.

His Hindi feature film 16 December, which was among the top ten grossing films of 2002, with the highest return on investment for any film that year.

Tango Charlie was a story about a soldier’s constant battle with his conscience. It was screened at several International film festivals and was included in Amnesty International’s list of classic Anti War films.

Rudraksh a futuristic supernatural film starring Sanjay Dutt, Bipasha Basu, Suniel Shetty and Isha Kopikar.

Mukhbir (starring Om Puri, Suniel Shetty, Samir Dattani and Raima Sen) was the story of a young man rising above the dangerous underworld and choosing to die a patriot. This was also critically acclaimed and screened at the Black International festival in Berlin.

Knock Out (starring Sanjay Dutt, Irrfan Kkhan and Kangana Ranaut).

Filmography[edit]

Holography[edit]

Mani Shankar is noted in India for introducing Holograms in India. He spearheaded the first holographic campaign for Mr. Narendra Modi (the current PM of India) during the Gujarat Legislative Assembly election, 2012.[4]

He has since conducted election campaigns for various parties including the Telangana Rashtra Samithi during the Telangana Legislative Assembly election, 2014, which eventually lead to their victory,[5] as well as the Nationalist Congress Party during the Maharashtra Legislative Assembly election, 2014 which stemmed the decline of the party even though there was rampant anti-incubency that worked against it and its allies.[6]

Augmented Reality[edit]

In February 2017 Mani Shankar launched the first live augmented reality political campaign in the world for Shri Devendra Fadnavis, the honourable Chief Minister of Maharashtra State, India. For the first time it enabled a electoral candidate to enter people’s homes and softly pitch for votes. The voters could also take selfies with the candidate, and indeed many did so and posted on social media. [7]

The campaign was declared a success. The effectivity of AR as a political campaign tool was established. [8]

A series of Life Size AR projects followed in fields ranging from Film publicity , Sports, spirituality and corporate launches. Spiritual Guru Swami Ganapathy Sachidananda, former Cricket Captain Kapil Dev, Movie Star Rana Dagubbati star of the blockbuster Bahubali are some of the top celebrities who have appeared as AR for various promotional and communication purposes. [9]

Notes[edit]

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