Jump to content

Mani Shankar

From Wikipedia, the free encyclopedia

Mani Shankar
Shankar Mani

(1957-08-03) 3 August 1957 (age 66)
Guntur, India
EducationHyderabad Public School
Alma materBITS, Pilani
Occupation(s)Film director, producer, writer, business magnate
Years active1980–present
ChildrenPrem Shankar

Mani Shankar is an Indian film director known for his works in Hindi cinema.[1] He directed works such as 16 December, one of the highest-grossing films of 2002, and Tango Charlie, which was screened in several International Film Festivals and was named a permanent part of the UN's "anti-war" movies. Over his long career, Mani Shankar has worked on many films, advertisements and political campaigns.[2]

Early life[edit]

Mani Shankar graduated as a Chemical Engineer from BITS Pilani in 1978.[3][4] He worked for a few years as a research engineer in process engineering and drug delivery. During his time at BITS Pilani, he won a record 4 consecutive Holofest 'Best Hologram of The Year', earning the nickname "Young Mani".[5]


Music Videos[edit]

  • Apna Desh - Meri jaan Hindustan (1995)


Shankar introduced holograms to India. He spearheaded the first holographic campaign for Narendra Modi (the current PM of India) during the 2012 Gujarat Legislative Assembly election.[6]

He has since conducted election campaigns for various parties, including the Telangana Rashtra Samithi during the 2014 Telangana Legislative Assembly election, who eventually won the race,[7] as well as the Nationalist Congress Party during the 2014 Maharashtra Legislative Assembly election, which stemmed the decline of the party.[8]

Augmented Reality[edit]

In February 2017, Mani Shankar launched the first live augmented reality political campaign in the world for Shri Devendra Fadnavis, Chief Minister of Maharashtra State, India. For the first time, such a campaign enabled an electoral candidate to virtually enter people's homes and softly pitch for votes.[9]

The campaign was declared a success. The effectivity of augmented reality as a political campaign tool was established.[10]

A series of augmented reality projects thus followed, in various fields ranging from film publicity, sports, spirituality and corporate launches.[11] Allah Rakha Rahman announced on his official Facebook page that he got his augmented reality channels done by Mani Shankar and Kaali Sudheer.[12]


  1. ^ https://web.archive.org/web/20150204142133/http://www.ndtv.com/india-news/narendra-modis-3d-avatar-enters-guinness-world-
  2. ^ "Naidu dons greasepaint". The Hindu. 12 January 2013. Archived from the original on 10 November 2021. Retrieved 12 January 2013.
  3. ^ "Masala & Spice". Sandpaper - BITSAA. 2004. Retrieved 1 May 2024.
  4. ^ "Interview with Mani Shankar by Jeevi". Idlebrain. 22 March 2002. Retrieved 1 May 2024.
  5. ^ http://www.indiaprwire.com/pressrelease/education/20061017798.htm
  6. ^ New York Times (23 November 2012). "Meet 'Virtual Modi,' Gujarat Chief Minister's Latest Tech Push". The New York Times. Archived from the original on 9 February 2015. Retrieved 23 November 2012.
  7. ^ Z News (30 April 2014). "Nobody has the kind of experience in holograms like I do: Mani Shankar". zeenews.india.com/. Archived from the original on 2 May 2014. Retrieved 30 April 2014.
  8. ^ NCP. "NCP Reaches People Through 3D Campaigning". Archived from the original on 10 February 2015.
  9. ^ NCP (14 February 2017). "A new reality". Archived from the original on 10 November 2021. Retrieved 6 October 2017.
  10. ^ NCP. "Maharashtra: BJP takes a digital leap to woo voters ahead of civic polls". Archived from the original on 18 October 2017. Retrieved 6 October 2017.
  11. ^ NCP (20 July 2017). "3D Augmented Reality for Rana Nene Raju Nene Mantri". Archived from the original on 7 October 2017. Retrieved 6 October 2017.
  12. ^ "Augmented Reality Rahman". 29 January 2018. Archived from the original on 30 January 2018. Retrieved 30 January 2018.

External links[edit]