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Manoto Logo Small Grey.png
Manoto TV official logo
Launched October 28, 2010
Owned by Marjan Television Network Ltd.
Picture format 16:9 (576i, SDTV), HD,720i
Country Iran
United Kingdom
Language Persian
Broadcast area Europe, Northern Africa & Middle East (including Iran, Afghanistan and Tajikistan)
Affiliates Manoto 2 (closed in June 2011)
Headquarters London
Hotbird 13D 11137-H-27500-3/4
Eutelsat 7B 10721-H-22000-3/4
Yahsat 1A 12073-V-27500-7/8

Manoto (Persian: من و تو Manoto‎‎, English: You and I) is an international free-to-air Persian language general entertainment channel launched in October 2010 that is owned by Marjan Television Network, which was established by Kayvan Abbassi and Marjan Abbassi. It is based in London and its programs include documentaries, films, series, news and reports.[1][2]

Manoto's viewership rates are difficult to determine; however, anecdotal reports about the channel's ubiquitous popularity suggests that it has gained rapidly in market share to rival more established satellite channels like BBC Persian and VOA Persian TV. According to a BBC report in 2008, these channels may be watched by at least 30 percent of households inside Iran.[3]

Manoto's funding comes from venture capitalists, according to a 2011 report on human rights and information access in Iran by the Foreign Policy Centre, a UK-based independent think tank. The report did not name the venture capital firms behind the station.[4] However, many Iranian analysts believes that the channel is promoting Iran's ousted monarchy purposefully.[5]

Kayvan and Marjan Abbassi, the UK-based Iranian couple who launched Manoto 1, in 2010, stay out of the media spotlight. They and other Manoto 1 officials have usually declined to comment for their company and TV channel despite repeated requests for interviews.[4]

Popular Programs[edit]

Googoosh Music Academy[edit]

In this program, Googoosh and her team of experts, Hooman Khalatbari and Babak Saeedi, help unknown Persian performers maximize their talent in vocal music and singing, like the American program, American Idol. Hosted by Raha Etemadi, it was also launched in the British TV channel, Unique TV. [6]

Befarmaeed Sham[edit]

Befarmaeed Sham (Befarmāid Ŝām) (English: Come dinner with me"), is the Iranian answer to the UK cooking show Come Dine with Me, in which participants host dinner parties and compete for the title of best cook and entertainer.

Miss World and Miss Universe[edit]

Main article: Miss World
Main article: Miss Universe

Miss World and Miss Universe are the oldest surviving major international beauty pageants, Miss World created in 1951 and Miss Universe in 1952. also these pageants are part of the Big Four international beauty pageants. Every year since 2011 Manoto shows this International pageants on Manoto TV.

Manoto Stage[edit]

Manoto Stage is the biggest Persian language talent show airing from London, England. It is hosted by Raha Etemadi and produced by Roxy. Stage has invited four Iranian music producers to coach, help, and judge the contestants: Reza rouhani, Babak Saeedi, Hamed Nikpay and Sharam azar(Sandi). Amir Hussein Eftekhari from Hamed nikpay's group won the first airing of the show with a $50,000 prize. [7]


  1. ^ "About us". Manoto. 2010-11-30. 
  2. ^ "~ﺱ ﺍﺯ "ﺑﻔﺮﻣﺎﯾﯿﺪ ﺷﺎﻡ ﺍﯾﺮﺍﻧﯽ" ﻧﻮﺑﺖ "ﺁﮐﺎﺩﻣﯽ ﻣﻮﺳﯿﻘﯽ ﺍﯾﺮﺍﻧﯽ" ﺭﺳﯿﺪ!" (in Persian). ﺳﯿﻨﻤﺎﯼ ﻣﺎ. Retrieved 24 November 2011. 
  3. ^ "Blog | Manoto TV". FRONTLINE. Retrieved 2 January 2013. 
  4. ^ a b Torbati, Yeganeh. "London TV channel dips a toe into Iran culture war". Reuters. Retrieved 13 September 2012. 
  5. ^ Monavar Khalaj (10 April 2013). "Primetime battle for Iran's airwaves". Financial Times. Retrieved 16 April 2013. 
  6. ^ "Googoosh Music Academy". Unique Television. Retrieved 11 January 2012. 
  7. ^

External links[edit]