Mapleton Communications

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Mapleton Communications (MC) is a media company. It was formed in May 2001 to acquire and operate radio stations in mid-sized markets in the western United States. Mapleton owns and operates 41 radio stations (11 AM and 30 FM) in California, Oregon and Washington State. It is based in Monterey, California.[1]


Mapleton was founded in 2001 by Adam Nathanson, son of billionaire cable businessman Marc Nathanson.[2] The Nathanson family roots in radio go back to advertising executive Don Paul Nathanson, who first published Radio Showmanship Magazine in 1940. DP Nathanson bought his first radio station in 1952 along with Burt Harris (KTWO) in Casper, Wyoming. D.P. Nathanson was the founder of Grey North Advertising and Vice-Chairman of Grey Advertising before his death in 1980. Current CEO/President is Jim Shea, formerly with Clear Channel and others.

List of Mapleton Stations[edit]


  • KEZP 104.3 Christian Adult Contemporary
  • KLAA-FM 103.5 Country
  • KBKK 105.5 Classic Country


  • KFMF 93.9 Rock
  • KALF 95.7 New Country
  • KQPT 107.5/107.9 Hot AC
  • KZAP 96.7 Classic Hits


Merced, California


  • KMYY 92.3 Country
  • KNNW 103.1 CHR/Top 40
  • KXRR 106.1 Mainstream Rock
  • KZRZ 98.3 Adult Contemporary

Monterey-Salinas-Santa Cruz, California

  • KCDU 101.7 CHR/Top 40
  • KPIG-FM 107.5 Americana
  • KHIP 104.3 Classic Rock
  • KKHK 95.5 Variety Adult Hits
  • KWAV 96.9 Adult Contemporary

Redding, California

San Francisco-Oakland-San Jose

  • KSFN 1510 Chinese (Mandarin); licensed to Piedmont, California