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Upon winning the South African Vogue Young Designers Award, Marc Bouwer moved to New York City. Shortly after, Bouwer's portfolio was noticed by designer, Roy Halston Frowick. Bouwer apprenticed with Halston fine tuning his design skills, particularly draping. Bouwer's "cut" and modern use of stretch fabrics, such as jersey and spandex, in evening wear coined the term "bathing suit gown" and gave way to "athletic glamour". Opening house in 1990 with business partner, Paul Margolin, Marc Bouwer Couture has since graced the covers and pages of publications including Harper's Bazaar, Cosmopolitan, Vanity Fair, Glamour, and InStyle. Actress Angelina Jolie arrived at the 2004 Academy Awards in a white satin Marc Bouwer gown, later named one of the best Oscar dresses of all time by André Leon Talley. In February 2012, Patti Stanger was one of a group of celebrities that walked down a catwalk in various red dresses for the 'Heart Truth Red Dress Collection show, part of New York Fashion Week. Patti wore a size 2 Marc Bouwer red dress. Most recently Bouwer helped in reintroducing us to loyal client and friend, Shania Twain, designing the costumes for her Still The One Tour which opened December 1, 2012 at Caesars Palace.
Bouwer was the first American designer to produce a virtual fashion show in response to economic struggle across the globe as well as in respect to the environment. As opposed to bringing us to Bryant Park, Bouwer took us, and his inaugural Spring/Summer 2009 collection, to the web. Not only did this new medium of fashion allow friends and clients to experience the collection if unable to physically attend a show, but it also opened the experience into the offices and homes of stylists, buyers, journalists, and fashionistas everywhere. Bouwer felt it was his "social and environmental responsibility" to pave way to such a movement "minimizing impact and waste". Bouwer virtually presented his Fall 2010 collection, starring Candice Swanepoel, before taking the experience one step further. In February 2011 Bouwer was the first designer to present a virtual 3D fashion show with his Fall 2011 collection starring model Selita Ebanks.
Bouwer's awards for avoiding animal products in his fashions include a PETA Humanitarian Award, and The United States Humane Societies “Compassion in Fashion Award”. Marc uses technology in designing, to create cruelty free fashion with high quality faux furs, garnering several PETA sponsorships.
|Blue Bloods||Himself||Season 1, Episode 19||2011|
|Project Runway||Guest Judge||Season 6, Episode 4||2009|
|Ebony Fashion Fair: 50 Years of Style||Himself||TV Movie||2008|
|I Am an Animal: The Story of Ingrid Newkirk and PETA||Himself||Documentary||2007|
|Miss Universe 2007||Judge||TV Special||2007|
|CMT: The Greatest- 20 Sexiest Videos of 2006||Himself||TV Special||2006|
|The Apprentice U.S.||Team Designer||Season 5, Episode 13||2006|
|CMT: Greatest Moments: Shania Twain||Himself||TV Special||2006|
|Paris Hilton: Not So Simple||Himself||TV Documentary||2005|
|America's Next Top Model||Designer, Go-See Challenge||Cycle 3, Episode 7||2004|
|Miss Universe 2001||Judge||TV Special||2001|
- "Marc Bouwer Biography". Retrieved 12 January 2013.
- "Stars Hit the Runway for Heart Health". Shape.com. 10 February 2012. Retrieved 10 February 2012.
- Stevenson, Jane (30 November 2012). "The Man Behind Shania Twain's Vegas Look". Toronto Sun. Retrieved 12 January 2013.
- Billboard, Staff (2 December 2012). < "Shania Twain Kicks Off Vegas Run With First Show in 8 Years". Billboard Magazine. Retrieved 12 January 2013.
- "Marc Bouwer Spring 2009 New York Fashion Week". Firstpost.com. Retrieved 12 January 2013.
- Rubaum-Keller, Irene (8 February 2011). "Marc Bouwer: The First Ever 3D Fashion Show at Fashion Week". Huffingtonpost.com. Retrieved 12 January 2013.
- "Archived copy". Archived from the original on 2011-10-25. Retrieved 2012-02-10.