Marc Canter

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Marc Canter

Marc Canter is cofounder and Chief Evangelist of Cola, a company that publishes a messaging application.[1] Previously, he was a founder of social networking tool Broadband Mechanics, as well as the company that became Macromedia.

Canter is a contributor to many open standards efforts and advocates for end-user controlled digital identities and content - being a co-founder of the "Identity Gang",[2] and a co-signer of the Social Web Users' Bill of Rights.[3] He has consulted with global corporations including PCCW and Intel and has written on the multimedia industry, micro-content publishing and social networking.[4]

Business activities[edit]

Canter started his career after college when he travelled to New York City to help his friends build a music studio called "Noise New York." During this time Canter learned about laserdiscs, laser light shows, NAPLPS, pro audio and video equipment, and a then-new technology called videodiscs.

Early in his career, Canter worked for Bally-Midway, programming music for video games. He coded one of the earliest pieces of licensed music content ("Peter Gunn" for Spyhunter).[5][6]

Canter co-founded MacroMind in 1984, the company that later became Macromedia, and began developing for the newly launched Apple Macintosh.[7][8] MacroMind became Macromedia in 1991. He was part of the team that created the first multimedia player, the first cross-platform authoring system and the world's leading multimedia platform. Marc was considered one of the founders of multimedia,[9] and has been a speaker, developer and evangelist in the industry for over a decade.

He was involved in various other startups in the formulative stages of product development and design. He was an early participant in and helped develop its "tribes" system, and early social network 'groups' technology.[10] He consulted for Ruckus Network and Visual Media. Broadband Mechanics has also collaborated with Avid Technology.[11]

Canter was also involved in one of the first known cases of a virus being distributed via commercial software.[12] According to the March 16, 1988 edition of the Toronto Star, several MacroMind products shipped with virus infected media. Analysis later revealed that Canter's computer was infected with the virus while he was working on training material for the software products.

Canter and JD Lasica founded a video sharing website, Ourmedia in March 2005. Canter was founder and CEO of Broadband Mechanics a digital lifestyle aggregator (DLA) company.[13] Broadband Mechanics built tools and environments, including "People Aggregator", to enable online communities.[14]


  1. ^ Robert Hof (November 12, 2015). "SF App Startup Cola Creates 'Slack For The Rest Of Us'". Forbes. 
  2. ^ Identity Gang
  3. ^ "A Bill of Rights for Users of the Social Web". September 5, 2007. 
  4. ^ "MicroContent Musings". Retrieved 2007-01-05. 
  5. ^ "LinkedIn: Marc Canter". Retrieved 2007-01-05. 
  6. ^ Joi Ito (2002-09-20). "Product Placement on the Sims!". Joi Ito's Web. Retrieved 2007-01-05. 
  7. ^ "Macromedia - The Story". Retrieved 2007-01-05. 
  8. ^ "Online repository". San Diego Union-Tribune (online version) (Knight-Ridder News service). 2005-04-04. p. 1. Retrieved 2007-01-05. 
  9. ^ Packer, Randall (2001). Multimedia: From Wagner to Virtual Reality, Expanded Edition. Norton. ISBN 0-393-32375-7. Marc Canter, who developed the first commercial multimedia authoring system, was a chief catalyst... 
  10. ^ Andrew Leonard (2004-06-15). "You are who you know". Salon ( p. 2. Retrieved 2007-01-05. A posting on had led me here. I found out about the event after joining a "tribe" called "social software intellectuals" -- originally created by Marc Canter 
  11. ^ "Broadband Mechanics: Our Clients". Retrieved 2007-01-05. 
  12. ^ Peter G. Nuemann (1988-03-18). "RISKS DIGEST 6.46". Newsgroupcomp.risks. Retrieved 2007-01-05. 
  13. ^ "Welcome to Broadband Mechanics". Retrieved 2007-01-05. 
  14. ^ Marc Canter explains that People Aggregator source is available, but not under an open source license

External links[edit]