Mariano Vivanco

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Mariano Vivanco
Born (1975-12-15) December 15, 1975 (age 41)
Known for Fashion Photographer

Mariano Vivanco (born 15 December 1975 in Lima, Peru), since a very early age traveled the World with his family, settling down in New Zealand, where his passion for photography took flight. Inspired by the likes of Steichen and Horst, Mariano moved to London in the year 2000 to pursue his passion for fashion photography.

Since then, Mariano has become one of the World's leading editorial photographers, regularly shooting for Vogue, Vogue Russia, Vogue Brasil, Vogue Spain, Vogue Mexico, Vogue Turkey, Muse Magazine, Dazed & Confused, Vogue Hommes Nippon, Numéro, Numéro Homme, i-D, DSection Magazine, Man of the World, Hercules, Electric Youth, British GQ, GQ Italy, GQ China, GQ Spain.[1]

Often in black and white, his portraits, nudes, and editorial work (in both men's and womenswear) apply the principles of pure photography; using simply light and shade, Vivanco renders visible the natural spirit of the sitter. These subjects have included actors, athletes, singers and stars Cindy Crawford, Rihanna, Lady Gaga, Naomi Campbell, Eva Herzigova, Emma Watson, Ricky Martin, Lionel Messi, Eva Mendes, Miranda Kerr, Helena Christensen, Chloë Sevigny, Dita von Teese, Donatella Versace, Dolce & Gabbana, Sir Paul Smith, Frida Giannini, Cristiano Ronaldo, and Michael C. Hall.[2][3][4][5][6]

Currently the National Portrait Gallery, London displays three of his works: a portrait of a young Lily Cole, model, one of stylist (and frequent collaborator with Vivanco) Nicola Formichetti, and finally one of choreographer Rafael Bonachela, (commissioned for i-D Magazine in 2004).

Vivanco is also seasoned in the medium of film. He began with experimental videos having his models mime to his favorite songs. These soon translated into spots for Dolce & Gabbana, Cesare Paciotti and Pull and Bear. He created a video piece for the Thierry Mugler menswear show in January 2011 featuring Rick Genest, known as "Zombie Boy".

On January 26, 2012 Mariano was featured in an interview by The Huffington Post[7]

Early life[edit]

Photographer Mariano Vivanco was born in Lima, Peru in 1975, and was raised around the world, including Peru, New Zealand, as well as the United States.

He subsequently moved to London in the year 2000. Vivanco got his start in the industry by making model portfolios, something he later turned into a book project, Ninety-five Chapel Market.[8] Within a few years, Vivanco was regularly shooting for magazines around the globe.


Mariano Vivanco got his start in the fashion industry by shooting portraits of models in London. After numerous shoots and gaining notice in the London fashion scene, he began to work more often for Dazed & Confused. In 2001, while working for Dazed & Confused, Vivanco met stylist Nicola Formichetti with whom he worked shooting several covers for the highly esteemed British magazine.

Vivanco has also published several books for the Dolce & Gabbana label: Calcio (2003), which was the first book of its kind to capture the emergence of the soccer superstar, Milan (2004), Nationale (2006) and Milan Family. In 2006, he was also asked to shoot the French rugby team for the Dieux Du Stade Calendar for 2007, the David Gandy (2008) print calendar for Dolce & Gabbana, and Ninety Five Chapel Market (2008). The 2011 publication called "Uomini" has received international recognition.[9][10] "David Gandy by Dolce & Gabbana" (a 2011 publication) reveals an intimate portrait of male model David Gandy's career and his close relationship with the fashion house Dolce & Gabbana (June 2011).[11]

In 2007, Vivanco held his debut solo exhibition at the Print Space Gallery in east London, supported by Dazed & Confused. Here, he exhibited two innovative editorial stories produced for Dazed entitled Cult and Artist. His second exhibition followed quickly, this time in Milan's Gold Restaurant. Here, he exhibited his images of the model David Gandy for Dolce & Gabbana's 2008 calendar, which fused the classical ideal of Michelangelo's David with modern ideals of masculinity.[12]

Later, in 2008, Vivanco published Ninety Five Chapel Market. A retrospective look at his first years in London, documenting the likes of Sienna Miller, David Gandy and Lily Cole to name a few, at the start of their careers. The collection, named after his first London address, not only culled those early images and previewed the graphic style that would ultimately become his signature.[13]

In the fall of 2011, Vivanco photographed Emma Watson for i-D magazine No.314. He shot model David Gandy for the Dolce & Gabbana Fall/Winter 11/12 Eyewear Campaign as well as the cover and fashion editorial photoshoot for Attitude.[14] Vivanco also photographed Rick Genest for the Thierry Mugler French fashion house revival in 2011. Vivanco, teamed with Nicola Formichetti and Lady Gaga produced a viral video titled "Anatomy of Change," featuring a remix of Lady Gaga's song "Scheiße."[15] Later that year, Vivanco shot the pop chart-topping and fashion icon Lady Gaga for the British i-D magazine's Exhibitionist Issue, featuring clothing from the Thierry Mugler fashion house.[16]


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