Marina and the Diamonds
|Marina and the Diamonds|
Marina and the Diamonds performing at Concord Hall in Chicago, 2015
|Birth name||Marina Lambrini Diamandis|
10 October 1985 |
|Instruments||Vocals, piano, keyboards|
|Labels||Neon Gold, 679, Atlantic, Chop Shop, Elektra|
Marina Lambrini Diamandis (Greek: Μαρίνα-Λαμπρινή Διαμαντή; born 10 October 1985), better known by her stage name Marina and the Diamonds, is a British singer-songwriter. Born in Brynmawr and raised in nearby Pandy, she performed for choir productions in her childhood. In 2009, Diamandis came to prominence after being ranked in second place on the Sound of 2010 poll organised by the BBC.
Diamandis' debut studio album The Family Jewels (2010) incorporates indie pop and new wave musical styles, and entered the UK Albums Chart at number five. Its second single "Hollywood" peaked at number 12 on the UK Singles Chart. Her follow-up record Electra Heart (2012) integrates prominent elements of electropop, and became her first number-one project in the United Kingdom. Its lead single "Primadonna" stands as her highest-charting track in the country after reaching number 11. Diamandis' synthpop-inspired third studio album Froot (2015) became her third top-ten album in the United Kingdom, and her first top-ten entry on the U.S. Billboard 200.
Diamandis has described herself as an "indie artist with pop goals" and often analyses components of human behaviour in her music. She is additionally recognised for her retro and cartoonish fashion styles.
Life and career
Early life and career beginnings
Diamandis was born in Brynmawr in Wales, and grew up in the nearby village of Pandy. She has one older sister. Their Welsh mother and Greek father met at university in Newcastle-upon-Tyne, and divorced when Marina was four. Following the divorce, her father returned to Greece but would visit on occasions, while Marina lived in a bungalow with her mother, sharing a bedroom with her sister; she described her childhood as "simple and idyllic", as well as "peaceful, very normal, poor".
In her childhood, she attended Haberdashers' Monmouth School for Girls, reflecting that "I sort of found my talent there… I was the one who always skived off choir, but I had an incredible music teacher who managed to convince me I could do anything". However, she felt that she "stuck out" by being from a lower-income family than the other girls at the school. At the age of 16, she moved to Greece with her father "to connect with [her] heritage and learn to speak the language", and sang Greek folk songs with her grandmother. Having earned an International Baccalaureate at St. Catherine's British Embassy School in Athens, she returned to Wales two years later. She and her mother then moved to Ross-on-Wye, Herefordshire, where she worked for two months at a petrol station in order to earn money to move to London. Diamandis first began writing music when she was 18 years old; she moved to London to attend dance school, but quit two months later. She studied music at the University of East London and transferred to a classic composition course in Middlesex University the following year, but after two months she dropped out.
Knowing that the Spice Girls were formed by an advertisement in The Stage, Diamandis applied for auditions listed in that newspaper. She travelled for several unsuccessful auditions, including opportunities with the musical for The Lion King and a boy band organised by Virgin Records, during which she managed to leave her CV to an A&R Representative, but was unable to audition at the time of the appointment as she felt sick. In 2005, she created the stage name "Marina and the Diamonds"; after coming to prominence, "the Diamonds" was established as a reference to her fans, instead of her backing band.
Inspired by the example of Daniel Johnston, Diamandis decided to compose her own music and stop going to auditions; she taught herself how to play the piano and recorded music on an Argos keyboard. She self-composed and produced her earlier demos with GarageBand, and independently released her debut extended play Mermaid vs. Sailor through Myspace in 2007. She held discussions with fourteen music labels, rejecting all but one as she believed it was the only one which would not dictate her image. She came to the attention of Neon Gold Records' Derek Davies in 2008, which managed her for six months, and was hired as the supporting act for Australian recording artist Gotye. In October, Diamandis finalised a recording contract with 679 Recordings (eventually renamed 679 Artists), a subdivision of Warner Music Group.
2009–10: The Family Jewels
Diamandis' debut single "Obsessions" was released on 14 February 2009 through Neon Gold Records, while her second extended play The Crown Jewels EP followed on 1 June. That summer, she performed at BBC Radio 1's Big Weekend, the Glastonbury Festival, and the Reading and Leeds Festivals. In December 2009, Diamandis was ranked in second place on the Sound of 2010 poll organised by BBC, behind English singer-songwriter Ellie Goulding. "Mowgli's Road" was released as the lead single from Diamandis' debut studio album on 13 November 2009. It was followed by "Hollywood" on 1 February, which reached number 12 on the UK Singles Chart.
Diamandis' debut studio album The Family Jewels was released on 15 February 2010; it debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies, and was eventually certified gold by the British Phonographic Industry. Atlantic Records signed Diamandis to Chop Shop Records in the United States. Through the label, she released her third extended play The American Jewels EP on 23 March, and later released The Family Jewels in the United States on 25 May. The latter project debuted at number 138 on the US Billboard 200 with first-week sales of 24,000 copies.
"I Am Not a Robot" was serviced as the third single from The Family Jewels on 26 April, after originally being included on The Crown Jewels. Diamandis commented that she decided to re-release the track because "people seem to empathize and relate with the song, regardless of gender or age." The song peaked at number 26 on the UK Singles Chart. "Oh No" followed as the fourth single from the record, and reached number 38 in the United Kingdom. The fifth and final single "Shampain" peaked at number 141 on the UK Singles Chart, consequently underperforming by comparison with its preceding singles. To further promote The Family Jewels, Diamandis embarked on The Family Jewels Tour, which visited Europe and North America throughout 2010 and 2011. In January 2011, speaking to Australia's Undercover FM, she expressed disappointment at her career, stating that she was not gaining an American audience, partially due to inaction by her label and due to American listeners' contemporary interest in "pumping beats" by artists such as Lady Gaga.
2011–13: Electra Heart
In summer 2011, Diamandis and Swedish recording artist Robyn performed as the opening acts for American recording artist Katy Perry's California Dreams Tour. On 30 September, Diamandis released the track "Radioactive" through the iTunes Store; it peaked at number 25 on the UK Singles Chart. Her second studio album was preceded by its lead single "Primadonna" on 20 March 2012 in the United States, and was later made available in the United Kingdom on 6 April. The song is notable for being Diamandis' highest-charting track on the UK Singles Chart, where it reached number 11.
The final product Electra Heart is a concept album lyrically united by the ideas of "female identity" and "a recent breakup". Diamandis created the titular character "Electra Heart" as a protagonist for the project; she portrays the personas "Teen Idle", "Primadonna", "Homewrecker", and "Housewife ", which represent several female archetypes of stereotypical American culture. The project was released on 27 April 2012, and debuted at number one on the UK Albums Chart with first-week sales of 21,358 copies. It became Diamandis' first chart-topping album in the United Kingdom, although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country. The album was eventually certified silver by the British Phonographic Industry for exceeding shipments of 60,000 units.
"Power & Control" was released as the second single from Electra Heart on 20 July, although it peaked at number 193 on the UK Singles Chart. Later that month, it was announced that "How to Be a Heartbreaker" would be released as the second single in the United States and the third single in the United Kingdom. Diamandis commented that she had written the track while Electra Heart was being pressed in the United Kingdom, and consequently missed the cut-off for initial inclusion on the record; however, it was featured in the revised track listing for the American version. It peaked at number 88 in the latter country. Throughout 2012, Diamandis travelled for The Lonely Hearts Club Tour, her second headlining concert tour, and Mylo Xyloto Tour headlined by Coldplay, for which she served as an opening act. On 8 August 2013, Diamandis released a music video for the previously unreleased title track "Electra Heart"; it depicted the death of the character, and symbolically ended the promotional campaign for Electra Heart.
After spending one month in New York City, Diamandis announced that she had begun writing material for her upcoming third studio album in February 2013. It has been confirmed that one of the producers for the album is David Kosten. In July 2014, Marina posted a snippet of "I'm Not Hungry Anymore", a song that was ultimately cut from Froot. In September 2014, she shared a part of her new song "Froot" on Instagram. The song was released on 10 October to celebrate Marina's birthday and announced to be the title track.
The album was announced for release on 3 April 2015 with a new track from the album being announced each month. In early 2015, it was announced that she would perform at the Lollapalooza Brazil, Coachella Valley Music and Arts Festival and the Boston Calling Music Festival in March, April and May 2015 respectively. In late February 2015, Diamandis announced through her Facebook page that the album would be released early due to an Internet leak; 13 March for Australia, Brazil and Ireland, with a British and American release date for 16 March. The album debuted at number 8 on the Billboard 200 chart. Currently, Froot is her highest charting album in the United States.
Musical style and influences
As a child, Diamandis took inspiration from the differing musical tastes of her parents – Dolly Parton, Enya and George Michael from her mother, and Haris Alexiou from her father – while also admiring pop acts of the era including the Spice Girls, Britney Spears and S Club 7. She stated that she did not listen to music "properly" until the age of 19, when she took influence from acts including PJ Harvey, Fiona Apple and The Distillers, and began smoking two years later in an attempt to sound like The Distillers' frontwoman Brody Dalle, "but it never worked, and now I'm just stuck with a bad habit".
At the start of her career, Diamandis was compared to other British female singer-songwriters, with Paul Lester from The Guardian writing that she had a "zeitgeist-y female essence", although she took exception at such comparisons and said that all she shared with Kate Nash was "a vagina and a keyboard". A self-described "DIY musician" and "indie artist with pop goals", Diamandis considers her music to be "alternate pop". Whereas The Family Jewels incorporated prominent elements of new wave music, Electra Heart was heavily inspired by electropop musical styles. Diamandis opined that the United States was more welcoming of said musical transition than the United Kingdom, and suggested that the American audience embraced the humour behind the latter "tongue-in-cheek record". She has jokingly stated that "I probably have a bit of a different sound because I don't really know what I'm doing!", referencing her lack of formal musical training. Diamandis' lyrical content typically analyses components of human behaviour; she has noted that she would have become a psychologist had she been unsuccessful in the music industry.
Her vocals have been compared to those of Karen O, Regina Spektor, Kate Bush, and Florence Welch. When reviewing The Family Jewels, Joe Copplestone from PopMatters noted that her vocal delivery occasionally overpowers the "inventive" melodies showcased in her songs. Lester suggested that Diamandis' musical direction is "hard to fathom", given the frequency with which she alternates "simple keyboards-based ballads" and "quirky new wave-inflected numbers". She has cited Dalle and Spears as her musical influences, and has expressed a particular interest in Daniel Johnston and the lo-fi production he uses. Diamandis is also a feminist and wrote her song "Sex Yeah" as a "feminist statement". Diamandis has synesthesia, and as a result associates particular colours with musical notes and days of the week. American singer Bridgit Mendler cited Diamandis as one of her biggest influences.
Diamandis is notable for her "experimental" clothing; she has described her fashion styles as "vintage, cheerleader, and cartoon". She has identified Sophia Loren, Leigh Lezark, Shirley Manson and Gwen Stefani as her fashion icons. As part of Selfridges' "Sound of Music", Diamandis designed her own window display for the London Oxford Street branch in May 2010, and additionally appeared as a "live mannequin" for the display. In November, she was featured on the website for the British edition of Vogue, where she contributed to the "Today I'm Wearing" column that month.
On 11 August 2013, Diamandis launched her own fashion line, 11 Diamonds. Her first line of T-shirts were designed in collaboration with DEER DANA, Francisco Canton, and Yippy Whippy, and distributed by Diamandis' label, Neon Gold Records. In December 2013, Diamandis released a shirt referencing her "Anti-socialite" lyrics, featuring artwork by Baron Von Fancy.
Headlining Concert Tours
- The Family Jewels Tour (2010–2011)
- The Lonely Hearts Club Tour (2012–2013)
- Neon Nature Tour (2015-2016)
Awards and nominations
|2010||BBC Sound of 2010||Sound of 2010||Second place|||
|2010 BRIT Awards||Critics' Choice||Nominated|||
|2010 NME Awards||Hottest Woman||Nominated|
|2010 BT Digital Music Awards||Breakthrough Artist of the Year||Nominated|||
|MTV Europe Music Awards||Best UK & Irish Act||Won|||
|UK Festival Awards 2010||Best Breakthrough Act||Nominated|
|4Music Video Honours||Hottest Girl of 2010||Eighth place|
|Box Biggest Breakthrough of 2010||Tenth place|
|Virgin Media Music Awards||Best Newcomer||Won|||
|2011||Glamour Women of the Year Awards||Best Band||Nominated|
|2012||NME Awards||Hottest Female||Nominated|||
|Attitude Magazine Awards||Best Music Award||Won|
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