Marina and the Diamonds

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Marina and the Diamonds
Marina and the Diamonds performing in Oakland, California, 2015
Background information
Birth name Marina Lambrini Diamandis
Born (1985-10-10) 10 October 1985 (age 30)
Brynmawr, Blaenau Gwent, Wales
Occupation(s) Singer-songwriter
Instruments Vocals, piano, keyboards
Years active 2005–present

Marina Lambrini Diamandis (Greek: Μαρίνα-Λαμπρινή Διαμαντή; born 10 October 1985),[1][2] better known by her stage name Marina and the Diamonds, is a Welsh singer-songwriter. Born in Brynmawr and raised in nearby Pandy, she moved to London as a teenager in order to achieve a dream of being a singer, despite little formal musical experience. In 2009, Diamandis came to prominence after being ranked in second place on the Sound of 2010 poll organised by the BBC.

Diamandis's debut studio album The Family Jewels (2010) incorporates indie pop and new wave musical styles, and entered the UK Albums Chart at number five. Its second single "Hollywood" peaked at number 12 on the UK Singles Chart. Her follow-up record Electra Heart (2012) integrates prominent elements of electropop, and became her first number-one project in the United Kingdom. Its lead single "Primadonna" stands as her highest-charting track in the country after reaching number 11. Diamandis's synthpop-inspired third studio album Froot (2015) became her third top-ten album in the United Kingdom, and her first top-ten entry on the US Billboard 200.

Diamandis has described herself as an "indie artist with pop goals" and often analyses components of human behaviour in her music. She is additionally recognised for her retro and cartoonish fashion styles.

Early life and career beginnings[edit]

Diamandis was born in Brynmawr in Wales,[3] and grew up in the nearby village of Pandy.[4] She has one older sister, Lafina Diamandis.[4] Their Welsh mother and Greek father met at university in Newcastle-upon-Tyne, and divorced when Marina was four.[2] Following the divorce, her father returned to Greece but would visit on occasions, while Marina lived in a bungalow with her mother, sharing a bedroom with her sister; she described her childhood as "simple and idyllic", as well as "peaceful, very normal, poor".[5][6]

"I created the name 'Marina and the Diamonds' 5 years ago and I never envisaged a character, pop project, band or solo artist. I saw a simple group made up of many people who had the same hearts. A space for people with similar ideals who could not fit in to life's pre-made mold. I was terribly awkward for a long time! I really craved to be part of one thing because I never felt too connected to anybody and now I feel I have that all around me."

– Diamandis describing the concept behind the stage name "Marina and the Diamonds", 2010.[7]

In her childhood, she attended Haberdashers' Monmouth School for Girls, reflecting that "I sort of found my talent there… I was the one who always skived off choir, but I had an incredible music teacher who managed to convince me I could do anything".[8] However, she felt that she "stuck out" by being from a lower-income family than the other girls at the school.[6] At the age of 16, she moved to Greece with her father "to connect with [her] heritage and learn to speak the language", and sang Greek folk songs with her grandmother.[9] Having earned an International Baccalaureate at St. Catherine's British Embassy School in Athens, she returned to Wales two years later.[2] She and her mother then moved to Ross-on-Wye, Herefordshire.[4] "Obsessed with becoming a singer, almost as if it was a disease", she worked for two months at a petrol station in order to earn money to move to London.[10]

Despite not having a musical background, Diamandis was able to create lyrics due to her childhood love of writing.[10] She first began writing music when she was 18 years old; she moved to London to attend dance school, but quit two months later.[11] She studied music at the University of East London and transferred to a classic composition course in Middlesex University the following year, but after two months she dropped out.[12]

Knowing that the Spice Girls were formed by an advertisement in The Stage, Diamandis applied for auditions listed in that newspaper.[5] She travelled for several unsuccessful auditions, including opportunities with the musical for The Lion King and a boy band organised by Virgin Records, during which she managed to leave her CV to an A&R Representative, but was unable to audition at the time of the appointment as she felt sick.[13][14] In 2005, she created the stage name "Marina and the Diamonds";[7] after coming to prominence, "the Diamonds" was established as a reference to her fans, instead of her backing band.[15]

Inspired by the example of Daniel Johnston, Diamandis decided to compose her own music and stop going to auditions;[5] she taught herself how to play the piano[16] and recorded music on an Argos keyboard.[6] She self-composed and produced her earlier demos with GarageBand,[13] and independently released her debut extended play Mermaid vs. Sailor through Myspace in 2007.[9] She held discussions with fourteen music labels, rejecting all but one as she believed it was the only one which would not dictate her image.[5] She came to the attention of Neon Gold Records' Derek Davies in 2008, which managed her for six months, and was hired as the supporting act for Australian recording artist Gotye. In October, Diamandis finalised a recording contract with 679 Recordings (eventually renamed 679 Artists), a subdivision of Warner Music Group.[9]

Musical career[edit]

2009–10: The Family Jewels[edit]

Diamandis performing at the Newcastle Haymarket, October 2009.

Diamandis's debut single "Obsessions" was released on 14 February 2009 through Neon Gold Records,[17] while her second extended play The Crown Jewels EP followed on 1 June.[18] That summer, she performed at BBC Radio 1's Big Weekend,[19] the Glastonbury Festival,[20] and the Reading and Leeds Festivals.[21] In December 2009, Diamandis was ranked in second place on the Sound of 2010 poll organised by BBC, behind singer-songwriter Ellie Goulding;[16] she was one of three nominees for the Critics' Choice Award at the 2010 BRIT Awards, which also went to Goulding.[22] "Mowgli's Road" was released as the lead single from Diamandis's debut studio album on 13 November 2009.[23] It was followed by "Hollywood" on 1 February,[24] which reached number 12 on the UK Singles Chart.[25]

Diamandis's debut studio album The Family Jewels was released on 15 February 2010;[26] it debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies,[27] and was eventually certified gold by the British Phonographic Industry.[28] Atlantic Records signed Diamandis to Chop Shop Records in the United States.[29] Through the label, she released her third extended play The American Jewels EP on 23 March,[30] and later released The Family Jewels in the United States on 25 May.[31] The latter project debuted at number 138 on the US Billboard 200 with first-week sales of 24,000 copies.[32][33]

"I Am Not a Robot" was serviced as the third single from The Family Jewels on 26 April, and peaked at number 26 on the UK Singles Chart.[25] "Oh No" followed as the fourth single from the record in July, and reached number 38 in the United Kingdom.[25] The fifth and final single "Shampain" peaked at number 141 on the UK Singles Chart, consequently underperforming by comparison with its preceding singles.[34] To further promote The Family Jewels, Diamandis embarked on The Family Jewels Tour, which visited Europe and North America throughout 2010 and 2011.[35] In January 2011, in an Australian radio interview, she expressed disappointment at her career, particularly in her failure to attract an American audience. She put this down to inaction by her label and American listeners' contemporary taste for "pumping beats" by artists such as Lady Gaga.[36]

2011–13: Electra Heart[edit]

Main article: Electra Heart
Diamandis performing at Sweden's Sommarkrysset in September2012

In summer 2011, Diamandis and Swedish recording artist Robyn performed as the opening acts for American recording artist Katy Perry's California Dreams Tour.[37] On 30 September, Diamandis released the track "Radioactive" through the iTunes Store;[38] it peaked at number 25 on the UK Singles Chart.[25] Her second studio album was preceded by its lead single "Primadonna" in April 2012; the song is notable for being Diamandis's highest-charting track on the UK Singles Chart, where it reached number 11.[25]

The final product Electra Heart is a concept album lyrically united by the ideas of "female identity" and "a recent breakup".[39] Diamandis created the titular character "Electra Heart" as a protagonist for the project; she portrays the personas "Teen Idle", "Primadonna", "Homewrecker", and "Housewife ", which represent several female archetypes of stereotypical American culture.[40] The project was released on 27 April 2012,[41] and debuted at number one on the UK Albums Chart with first-week sales of 21,358 copies.[42] It became Diamandis's first chart-topping album in the United Kingdom,[43] although at the time it was additionally distinguished as the lowest-selling number-one record of the 21st century in the country.[42] The album was eventually certified silver by the British Phonographic Industry for exceeding shipments of 60,000 units.[44]

"Power & Control" was released as the second single from Electra Heart on 20 July,[45] although it peaked at number 193 on the UK Singles Chart.[25] Later that month, it was announced that "How to Be a Heartbreaker" would be released as the second single in the United States and the third single in the United Kingdom. Diamandis commented that she had written the track while Electra Heart was being pressed in the United Kingdom, and consequently missed the cut-off for initial inclusion on the record; however, it was featured in the revised track listing for the American version.[46] It peaked at number 88 in the latter country.[25] Throughout 2012, Diamandis travelled for The Lonely Hearts Club Tour, her second headlining concert tour, and Mylo Xyloto Tour headlined by Coldplay, for which she served as an opening act.[47] On 8 August 2013, Diamandis released a music video for the previously unreleased title track "Electra Heart";[48] it depicted the death of the character, and symbolically ended the promotional campaign for Electra Heart.[49]

2014–present: Froot[edit]

Main article: Froot
Diamonds performing in Chicago, August 2015

After spending one month in New York City, Diamandis announced in February 2013 that she had begun writing material for an upcoming third studio.[50] The single "Froot" was released on 10 October, her 29th birthday, and announced as the title track.[51][52]

The album was announced for release on 3 April 2015[53] with a new track from the album being announced each month. However, due to an Internet leak, the release was brought forward.[54] Entirely produced by Diamandis and David Kosten, the album was praised for its cohesive sound.[55] Froot debuted at number 8 on the Billboard 200 chart,[56] and is currently her highest charting album in the United States.[57]

In early 2015, it was announced that Diamandis would perform at Lollapalooza Brazil,[58] Coachella Valley Music and Arts Festival and the Boston Calling Music Festival in March, April and May 2015 respectively.[59] From October 2015 to March 2016 she embarked on the Neon Nature Tour across Europe and the Americas; the 4 November performance at the House of Blues in Boston was broadcast live by Yahoo![60]


Musical style and influences[edit]

"[Daniel Johnston] really opened me up to a whole new world of music and a whole new perception of what an artist is. For me, he really encouraged me because if you think of someone who has been spoon-fed pop, up until 21 years old, and you hear someone like Daniel Johnston you're like 'God, this is terrible, but I love it.' It sounds like a child has made it, like, the production is so all over the place. He's obviously got something very captivating here yet he doesn't fit the normal mold and people still love him. I thought 'if he can do it then I can,' that's when I started to produce things myself and play live, even though I wasn't even great on the piano. It's all about emotion and if you have heart, and people connect to that, they see right through us."

– Diamandis describing the inspiration she received from Daniel Johnston's musical style.[61]

As a child, Diamandis took inspiration from the differing musical tastes of her parents – Dolly Parton, Enya and George Michael from her mother,[4] and Haris Alexiou from her father – while also admiring pop acts of the era including the Spice Girls, Britney Spears and S Club 7.[62] She stated that she did not listen to music "properly" until the age of 19, when she took influence from acts including PJ Harvey, Fiona Apple and The Distillers, and began smoking two years later in an attempt to sound like The Distillers' frontwoman Brody Dalle, "but it never worked, and now I'm just stuck with a bad habit".[63] She has cited Dalle and Spears as her musical influences,[64][65] and has expressed a particular interest in Daniel Johnston and the lo-fi production he uses.[61] She has jokingly stated that "I probably have a bit of a different sound because I don't really know what I'm doing!", referencing her lack of formal musical training.[66] Diamandis has synesthesia, and as a result associates particular colours with musical notes and days of the week.[67] American singer Bridgit Mendler cited Diamandis as one of her biggest influences.[68]

At the start of her career, Diamandis was compared to other British female singer-songwriters, with Paul Lester from The Guardian writing that she had a "zeitgeist-y female essence", although she took exception at such comparisons and said that all she shared with Kate Nash was "a vagina and a keyboard".[69] A self-described "DIY musician" and "indie artist with pop goals",[61][70] Diamandis considers her music to be "alternate pop".[64] Lester wrote in 2008 that Diamandis's musical direction was "hard to fathom", given the frequency with which she alternated "simple keyboards-based ballads" and "quirky new wave-inflected numbers".[71] Whereas The Family Jewels incorporated prominent elements of new wave music,[72] Electra Heart was heavily inspired by electropop musical styles.[73] Diamandis opined that the United States was more welcoming of said musical transition than the United Kingdom, and suggested that the American audience embraced the humour behind the latter "tongue-in-cheek record".[74]

Her vocals have been compared to those of Karen O, Regina Spektor, Kate Bush, and Florence Welch,[66] with an androgynous timbre akin to those of Annie Lennox and Heather Small.[5] When reviewing The Family Jewels, Joe Copplestone from PopMatters noted that Diamandis's vocal delivery occasionally overpowers the "inventive" melodies showcased in her songs.[75]

Diamandis's lyrical content typically analyses components of human behaviour; she has noted that she would have become a psychologist had she been unsuccessful in the music industry.[76] The song "Savages", from Froot, reflects on humanity's proneness to violent acts.[77] She is a feminist and wrote her song "Sex Yeah" as a "feminist statement".[78] Rory Cashin of Slate lauded Diamandis's lyrics as "esoteric", likening her to an "emotionally intelligent outsider who knew how to perfectly articulate those weird thoughts and reactions we all have but would never admit to".[79]

Public image[edit]

Diamandis has described her fashion styles as "vintage, cheerleader, and cartoon".

Diamandis has described her fashion styles as "vintage, cheerleader, and cartoon".[80] She has identified Sophia Loren, Leigh Lezark, Shirley Manson and Gwen Stefani as her fashion icons.[81][82] As part of Selfridges' "Sound of Music", Diamandis and Paloma Faith designed their own window display for the London Oxford Street branch in May 2010, and additionally appeared as a "live mannequins" for the display.[83] In November, Diamandis was featured on the website for the British edition of Vogue, where she contributed to the "Today I'm Wearing" column that month.[84] In February 2011, she became a brand ambassador for Max Factor, who called her "colourful personality" a perfect fit for the brand.[85]

According to Emily Jupp of The Independent, despite various changes in musical direction, an "unconventional fashion sense" has been a constant in Diamandis's career. In the video to "How to be a Heartbreaker", she "subverts the norm" by wearing more clothes than male models in the background; she reflected that "I don’t think it suits me to wear very little clothing, it just wouldn’t feel right. I’d rather people listen to what I have to say instead of staring at my bum".[10]

On 11 August 2013, Diamandis launched her own fashion line, 11 Diamonds. Her first line of T-shirts were designed in collaboration with DEER DANA, Francisco Canton, and Yippy Whippy, and distributed by Diamandis's label, Neon Gold Records.[86] In December 2013, Diamandis released a shirt referencing her "Anti-socialite" lyrics, featuring artwork by Baron Von Fancy.

She has been described as an artist who "never felt like she belonged to the masses"[79] and one with a cult following.[87] Diamandis estimates that gay people comprise 60% of her concert audience; she attributes her status as a gay icon to her campness and sense of humour, in addition to lyrics on being a societal outsider.[88]



Diamandis performing at the South by Southwest festival, March 2010

Headlining Concert Tours

Opening Act

Awards and nominations[edit]

Year Organization Award Result Ref.
2010 BBC Sound of 2010 Sound of 2010 Second place [16]
2010 BRIT Awards Critics' Choice Nominated [22]
2010 NME Awards Hottest Woman Nominated
2010 BT Digital Music Awards Breakthrough Artist of the Year Nominated [89]
MTV Europe Music Awards Best UK & Irish Act Won [90]
UK Festival Awards 2010 Best Breakthrough Act Nominated
4Music Video Honours Hottest Girl of 2010 Eighth place
Box Biggest Breakthrough of 2010 Tenth place
Virgin Media Music Awards Best Newcomer Won [91]
2011 Glamour Women of the Year Awards Best Band Nominated
2012 NME Awards Hottest Female Nominated [92]
Attitude Magazine Awards Best Music Award Won


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