Mark Ghuneim

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Mark Ghuneim
Born New York City, New York, USA
Occupation General Manager of Twitter’s Curator

Mark Ghuneim is an American internet entrepreneur. He is the former general manager of Twitter’s Curator,[1] the founder and CEO of Wiredset,[2] a digital marketing agency and technology incubator, and Trendrr,[3] a social-media tracking service.[4] He was previously senior vice president of online and emerging technology at Sony Music Entertainment.[5]


Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes in New York City.[6] After positions at MTV's "120 Minutes," and Beggars Banquet/XL/4AD Records, a British independent label, he became vice president of video promotion for Columbia Records.[7][8]

Sony Music[edit]

In 1998 Ghuneim was the vice president of online and emerging technologies at Columbia Records.[9] Ghuneim created and implemented online marketing campaigns for Columbia Records.[5]

Ghuneim's tenure at Sony Music occurred as the music industry felt the growing influence of the internet and its effect on music distribution and consumption. His initiatives at Sony Music included the formation of an online and emerging-technologies group as well as innovations in online marketing and promotion, social networking and community management.[4] During his tenure became a Top 10 comScore and Media Metrix destination.[10][11]


In 2004, Ghuneim left Sony Music Entertainment to launch Wiredset, a start-up digital services company for television networks, movie companies, publishers and emerging brands.[4]

Wiredset also served as an incubator for emerging digital technologies, including Infofilter, a social-media analytics tool launched in 2006.[12] At the time only two social sources - Delicious and Flickr - offered available Application programming interfaces.[4] As Web 2.0 emerged, Infofilter evolved into a robust social analytics tool, rebranded as Trendrr in 2007.[4][13]


Trendrr, a Software as a service (SaaS) providing social media insights, became Wiredset’s primary business in 2009.[14][15]


Trendrr was acquired by Twitter in August 2013 [16] for an undisclosed sum.[17] Ghuneim subsequently became General Manager of Twitter’s Curator, a position he held until early 2016.[1]


In 1997, Ghuneim founded[18] Ghuneim has worked with the American Civil Liberties Union and New York Civil Liberties Union to oppose surveillance in public spaces.[19] He believes that people have a right to be anonymous in their interactions in public spaces.[19] In June 2016 he helped curate the The International Center of Photography's show “Public, Private, Secret.” [20]


  1. ^ a b Sarah Perez, Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets, "Techcrunch", Mar 31, 2015
  2. ^ Tagging: Keeping Tabs on the Net, BusinessWeek Sept 26, 2005
  3. ^ Q&A: Wiredset Founder Mark Ghuneim, Billboard
  4. ^ a b c d e Simon Dumenco, Why Real-Time Marketing Matters Now, AdAge, October 13, 2010
  5. ^ a b Billboard Magazine, 'ConnecteD, A Key to Web Extras', Oct 26, 2002, p.49
  6. ^ The Digital Era: What's Next?,
  7. ^ I Want My MTV: The Uncensored Story of the Music Video Revolution, By Rob Tannenbaum, Craig Marks, p.1973, Penguin, Oct 27, 2011
  8. ^ Vid Experts Discuss New Marketing Strategies, Billboard Magazine, p. 64, Dec 26, 1987
  9. ^ Tortorici, Frank (15 June 1998). "Dylan Website Provides Rare, Unreleased Recordings". MTV News. MTV. Archived from the original on 3 April 2015. Retrieved 3 April 2015. Mark Ghuneim, Columbia Records’ vice president of online and emerging technologies, stressed that this rare Dylan music is on the company’s site, not a fan site. 
  10. ^ "Former Sony Music Executive Mark Ghuneim Launches WiredSet". Retrieved 3 April 2015. 
  11. ^ "Vet Ghuneim Bows New-Media Consultancy". Billboard. 2004-11-16. Retrieved 2015-04-03. 
  12. ^ Kevin Roebuck, Social Media: High-impact Strategies - What You Need to Know: Definitions ..., 2012, p. 261
  13. ^ "BitTorrent Charts: Wiredset teams up with Infofilter". Retrieved 3 April 2015. 
  14. ^ Observer Staff. "Mark Ghuneim's Trendrr Measures the Real-Time Data Tornado". Observer. Retrieved 3 April 2015. 
  15. ^ For Networks, A Socially Engaged TV Audience Is the Most Powerful Marketing Team, AdAge
  16. ^ Twitter buys social media, TV analytics firm Trendrr, CNet, August 28, 2013
  17. ^ Neal Ungerleider, Twitter's new sound-alike acquisition is analytics firm Trendrr, Fast Company, August 28, 2013
  18. ^ Mark Ghuneim Biography,, 2013
  19. ^ a b Lee, Denny (October 31, 1999). "NEIGHBORHOOD REPORT -- NEW YORK ON LINE; Watching the Watchers". New York Times. Retrieved 13 April 2015. 
  20. ^

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