Mark Napier (artist)
Mark Napier (born in 1961 in Springfield, New Jersey) is an early adopter of the web and a pioneer of digital and Internet art (net.art) in the United States, known for creating interactive online artwork that challenges traditional definitions of art. Napier developed his first web-based applications for financial data in 1996. He is the author of his own website,potatoland.org, his online studio where many of his net artworks can be found, such as Shredder 1.0, net.flag, Riot, etc.
Life and work
Trained as a painter, Napier worked as a self-taught programmer in New York's financial markets until 1995, when a friend introduced him to the web. With Levi Asher, Napier collaborated on his first website and began several experiments with hypertext in which he explored juxtaposing meanings and pop culture symbols. In The Distorted Barbie site, Napier created a family of Photoshopped Barbie also-rans that riffed on the "sacred cash-cow" status of the capitalist icon. Mattel was not amused and threatened Napier with a cease-and-desist letter, which prompted a wholesale copying of the site by enraged fans.
In 1997, shortly after the Distorted Barbie episode, Napier opened potatoland.org, an online studio for interactive work where he explored software as an art medium with such pieces as Digital Landfill and Internet shredder 1.0 (1998). Both pieces were included in the seminal "net_condition" show at ZKM in Karlsruhe and attracted critical attention: Shredder was shown at Ars Electronica and Digital Landfill was written up in the Village Voice. Over the next five years Napier explored the networked software environment, creating work that challenged the definition of the art object. The salient features of these pieces: 1) The artwork can be altered by the viewer/visitor, 2) it responds to actions from the viewer/visitor and 3) typically relies on viewer/visitor actions to enact the work. The work can change, possibly unpredictably, over time, and often appropriates other network property to use as raw material, e.g., websites, flags, images. The art is "massively public": it is accessible to and can be altered by anybody with access to the network.
These pieces exist in part as performances, in part as places that a viewer visits, in part as compositions, like music, that unfold differently when played under different circumstances. The overriding experience is that the art object is disembodied, existing in many places at once, with many authors contributing to the piece, with many appearances, over time, with no clear end point. The artwork is in the algorithm, the process, which manifests itself in an unending series of appearances on the screen.
During this time Napier produced Riot, an alternative browser shown in the 2002 Whitney Biennial, Feed, commissioned by SFMOMA and shown in the "010101" show at SFMOMA (2001), and net.flag, commissioned by the Guggenheim Museum. In 2002 net.flag and John Simon's Unfolding Object became the first network-based artworks to be acquired by a major museum.
These pieces turn the structure of the software/network environment inside out, hacking the inner workings of virtual space, and often collide physical metaphors with the insolidity of the net environment, i.e. shredding (Shredder), decaying (Digital Landfill), breaking down neighborhoods (Riot), creating a flag (net.flag). By hacking the http protocol he turns the web into an abstract expressionist painting or a meditative color field. Matt Mirapaul writing in the New York Times described Feed as "a digital action painting, albeit with actual action."
This repurposing of the matter of the web continues in Black and White (2003), a transitional piece in which Napier reads the text of the Old Testament, New Testament and Koran, as a stream of zeroes and ones, then treats the stream of binary data as two forces that drive a black and white line on the screen. The lines are propelled by the 0 and 1 values from the data, and are mutually attracted to one another, creating a swirling, orbiting dance as the black and white points seek equilibrium. The Black and White algorithm translates writing from a form that is meaningful to human beings into a form that is equally precise, but that can only be understood as a gestalt: a moment of insight that points to experiences that cannot be transcribed into text.
In the period following 2003, Napier explored a more private side of software, making meditative pieces and drawing on the history of painting for inspiration. In three solo shows at bitforms gallery in Manhattan, Napier leaves the browser and moves towards a more tactile interactivity, showing work that is graphically rich and minimally interactive. Still addressing the expression of power in the global network, Napier turns to the Empire State Building as a symbol of nationalism, military and economic might. By transliterating the monument into software, Napier creates a contradiction: a soft, malleable, bouncing skyscraper. Flexible where the original is rigid, small where the original is huge, at once delicate and unbreakable, Napier's skyscraper collides the worlds of steel with the world of software, and reveals the anxiety of transitional time.
These pieces, with names like KingKong, Cyclops Birth and Smoke, deal with the expression of power in the age of information. The seeming permanence of steel, the formative material of the Industrial Revolution, appears almost quaint as we navigate an environment that is increasingly made of electricity, magnetism and light.
As they comment on the condition of human media in transition, these pieces also upset the conventions of visual art, long dominated by permanent unique objects. By creating virtual "objects" Napier's work exists in a space that is visible, yet forever just out of reach. These objects teeter on the edge of solidity and tempt the viewer to freeze them, hold them, to return them to the familiar and comfortably solid world.
In 2013 Napier created an android app(Kaarme Scholarship Search) that allowed individuals to search for both college and scholarships. This app gives high-school students a LinkedIn like site where they can network with colleges, counselors and find the resources they need to get into college. This project was the company's first step into mobile apps, a critical technology for the high-school demographic.
- The Distorted Barbie (1996)
- Digital Landfill (1998)
- Shredder 1.0 (1998)
- Riot (1999)
- ©Bots (2000)
- net.flag (2002)
- Black and White (2003)
- Kaarme Scholarship Search (2013)
- Mark Napier's official website 
- Interview with Mark Napier by Tilman Baumgaertel 
- Interview with Mark Napier by Jon Ippolito, January 2002 
- Interview with Mark Napier by Andreas Broegger 
- 010101: Art in Technological Times (catalog), pp. 112–113
- Tilman Baumgartel, net.art 2.0, Kunst Nurnberg, pp. 182–191
- Christiane Paul, Digital Art, Thames & Hudson Ltd
- Ebon Fisher, Wigglism Leonardo Journal 40, No. I, p. 40
- New Media Art by Mark Tribe and Reena Jana, Taschen p. 70 
- From Steel to Software by Lauren Cornell, [permanent dead link]
- Lieser, Wolf. Digital Art. Langenscheidt: h.f. ullmann. 2009 pp. 46–49
- Napier's website, featuring some of his artwork
- Napier's earlier website, featuring his controversial Barbie pieces
- A Harvard page discussing the legal standpoints of the Barbie controversy
- Thomas Dreher: Tomatoland (Napier) (in German)
- Thomas Dreher: History of Computer Art, chap. VI.3.3 Browser Art with a wider explanation of Mark Napier´s "The Shredder" (1998).