Mark Pearlman

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Mark Pearlman
Mark Pearlman.JPG
Alma materBrandeis University, MIT Sloan School of Management
OccupationBusiness Strategist, Media Executive, Non-profit Activist
Known forFounding developer of Fox News Channel, Launch of Risk 3.0, Founder of Rethink Partners

Mark Pearlman is a media executive, business and market strategist.[1] In 2012 Mark Pearlman launched content marketing and publishing company Rethink Partners as well as an imprint for print and digital Jewish books called Sinai Live. In 2010 Pearlman joined Mitchell Eichen and The MDE Group, a New York City- and New Jersey-based wealth management firm, to launch an asset management unit and investment platform called Risk 3.0. The concept behind Risk 3.0 was articulated by Pearlman and Eichen in a March 2011 article in Financial Advisor Magazine titled the Five Commandments of Risk Management.[2] Mark Pearlman advised Harvest USA which is a subsidiary of Harvest Fund Management- a China-based Asset Management firms with $100+ Billion in AUM. To build their USA brand and market position, Pearlman has been helping with business strategy, collaborative initiatives and marketing & communications activities.


Pearlman was part of the original executive team that launched the Fox News Channel under Roger Ailes in 1996.[3] Previously, he held numerous management positions at CBS from 1978 to 1995 including Vice President, Business Development[4] He also helped build a Metromedia Company owned by John Kluge, where he held the position of Vice President, Market Strategy.

In 2009 Pearlman cofounded[5][6] 4Wall Media, with Yaakov (Jeffrey) Greenman, a private investment and media company. 4Wall is the parent company of JInsider, a Jewish media brand. Pearlman has authored three metric studies on the Jewish community through JInsider: "The Jewish GDP Study,"[7][8] "The Jewish Internet Metric Study"[9] and "The Jewish Day School Study." He also produced and directed a documentary film through JInsider titled Mark Pearlman at IMDb. The film highlighted spiritual wisdom for overcoming the pessimism and hopelessness following the financial collapse of 2008.[10][11]

In addition, Pearlman was a columnist for The Jewish Week[12] and has organized and sponsored a think-tank discussion with Jewish community leaders on the direction and goals of the community.[13] In October 2012 his research on the "Jewish GDP" – a study on how philanthropic funds are spent in the Jewish community – was discussed at The Jewish People Policy Institute conference in Jerusalem[14] and in November 2012 his recommendations on averting a "Jewish Fiscal Cliff" were published as op-eds in The Jewish Week and Jewish Journal.[15][16] Sample columns from Pearlman include: Jewish Culturomics, Jewish Black Swan Events and Playing it Safe: The Jewish Third Rail Strategy.


In 2012 Mark Pearlman launched content marketing and publishing company Rethink Partners as well as an imprint for Jewish books called Sinai Live. Rethink Partners books are available in print, text-only, and video-enhanced formats.[17] Called "a modern mecca for Jewish literature,"[18] Sinai Live has published books by well known Jewish authors such as Rabbi Joseph Telushkin,[19] Rabbi Benjamin Blech,[20] the Rebbetzin Esther Jungreis,[21] and others.

For Mother's Day, Sinai Live has published More Precious Than Pearls: A Prayer for the Women of Valor in Our Lives, a free collection of essays on Eishet Chayil, an ancient poem from the Book of Proverbs traditionally sung on Shabbat.[22] For the High Holidays, Mark Pearlman has edited and published the enhanced e-book Connecting Moments , a collaboration with some of the world’s top Rabbis and teachers, who, in text and on film, share the secrets to transforming the High Holiday experience.

Sinai Live has also published Footsteps: Perspectives for Daily Life by the Rebbetzin Esther Jungreis, Passport to Kabbalah: A Journey of Inner Transformation by Rabbi DovBer Pinson, Insights: Concise and Thoughtful Jewish Wisdom by Rabbi Benjamin Blech, and The World from a Spiritual Perspective, a collection of Rabbi Blech's essays from

Risk 3.0[edit]

In 2010, Pearlman and Mitchell Eichen developed a framework to analyze investment risk called Risk 3.0. As a starting point, Risk 1.0 and Risk 2.0 describe the past evolutions of risk management that ultimately failed investors during the Financial crisis of 2007–2010. Risk 3.0 builds on these past approaches by incorporating dedicated capital preservation techniques as core strategy components, and better managing liquidity risk, credit risk, and transparency (fraud) risk.[23] Through partnership with The MDE Group, Risk 3.0 was launched as a “risk-centric approach to investing that … addresses the current challenging investment environment.”[24] Risk 3.0's investment solutions were subsequently covered in The Wall Street Journal in an article titled “A Focus on Preservation”,[25] on CNBC in a segment titled "Risk First, Then Return."[23] and in a variety of other financial and business publications.[26]

Pearlman has also helped execute the launch of Risk 3.0 Asset Management as a provider of investment solutions for other wealth advisors.[27] These solutions include Risk 3.0 Planned Return Strategy, Risk 3.0 Accelerated Return Strategy, and Risk 3.0 Third Rail Strategy, all of which use ETFs and publicly traded options to deliver a consistent pattern of returns for investors.[28] Financial Advisor Magazine, InvestmentNews and AdvisorOne have all covered the launch of this platform of investment solutions.[29][30][31] Mark has since left the MDE Group to work with other organizations.[32][27]


Pearlman supports charitable causes[33] and is directly involved with specific nonprofits. He is a former Chairman of the Children's Museum of Manhattan and was also a Board member of the Annenberg Foundation initiative in New York City for the arts and education.[citation needed]


Mark is a graduate of Brandeis University and the MIT Sloan School of Management. He attended Brookline High School in Brookline, Mass.[34]


  1. ^ "Creating A Jewish GDP - The Jewish Week".
  2. ^ Five Commandments of Risk Management Financial Advisor Magazine, 3/4/11
  3. ^ "People | Candlewood Media Collective". Retrieved 2009-12-05.
  4. ^ "CBS Rejected on Takeover - The New York Times". 1994-09-28. Retrieved 2009-12-05.
  5. ^ "JInsider Launches Cutting-Edge Jewish Portal". 2009-09-23. Retrieved 2009-09-23.
  6. ^ "Jinsider Team". 2017-07-26. Retrieved 2017-07-26.
  7. ^ "Creating A Jewish GDP". 2009-04-22. Archived from the original on 2011-06-15. Retrieved 2009-12-05.
  8. ^ Avedon, Joshua (2009-07-08). "Let's Bring Innovation Into the Fold | Opinion". Jewish Journal. Retrieved 2009-12-05.
  9. ^ Belling, Michael (2009-08-31). "Jewish & Israel News". JTA. Archived from the original on 2012-05-16. Retrieved 2009-12-05.
  10. ^ NEW DOCUMENTARY OFFERS WISDOM FOR TODAY’S "UNCERTAIN TIMES" Archived 2009-05-30 at the Wayback Machine The National Jewish Center for Learning and Leadership, 2009
  11. ^ Mark Pearlman at IMDb
  12. ^ "The Jewish Week News". Retrieved 2009-12-05.
  13. ^ "Toward Visioning A Model Community". 2009-01-28. Archived from the original on 2011-06-15. Retrieved 2009-12-05.
  14. ^ Conference sessions suggest new fundraising model, praise Israel-Diaspora cooperation JTA, 10/30/12
  15. ^ Avoiding The Jewish Fiscal Cliff: A collaborative approach for improving the effectiveness of Jewish philanthropy The Jewish Week, 11/28/2012
  16. ^ Avoiding the ‘Jewish fiscal cliff’ The Jewish Journal, 11/28/12
  17. ^ Rethink Partners Publishing Launches Sinai Live Books PRWeb, 4/30/12
  18. ^ Publisher brings Jewish wisdom to a Web site or e-book near you Jewish Journal, 5/4/12
  19. ^ Telushkinisms book on iTunes iTunes, 3/22/12
  20. ^ Insights on iTunes iTunes, 3/22/12
  21. ^ Footsteps on iTunes iTunes, 1/11/12
  22. ^ A special Shabbat song in honor of the Jewish woman
  23. ^ a b Risk First, Then Return CNBC, 12/17/10
  24. ^ The MDE Group Launches Risk 3.0 PR Newswire, 10/13/10
  25. ^ A Focus on Preservation The Wall Street Journal, 11/1/10
  26. ^ "The MDE Group Media Page".
  27. ^ a b The MDE Group Offers Risk 3.0 Platform of Investment Solutions to Advisors[dead link] Reuters, 10/28/10
  28. ^ Options on exchange-traded funds gain in popularity InvestmentNews, 10/21/10
  29. ^ The MDE Group Announces ‘Risk-Centric’ Portfolio AdvisorOne, 10/14/10
  30. ^ Lamco is first indie to use MDE’s option collar model InvestmentNews, 11/10/10
  31. ^ Firm Offers Risk Protection Strategy FA Mag, 11/30/10
  32. ^ Mark Pearlman Business strategist. Media executive. Non-profit activist. Mark Pearlman, 1/16/12
  33. ^ "JInsider Launches Cutting-Edge Jewish Portal - Jewish Web 3.0 Multi-Media Platform". 2008-09-23. Retrieved 2009-12-05.
  34. ^ " search engine". The Boston Globe. 2013-08-13.

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