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Industry Marketing
Founded 1997[1]
Headquarters San Francisco, California[2], United States
Number of employees

MarketTools was an internet-based market research company founded in 1997 that was acquired by MetrixLab in 2012 and now does business under the MetrixLab name.[1][4] It provided various services which connected clients to consumer samples.[5] The company helped clients to better understand their target customers through global market research driven by the MarketTools consumer network and facilitated by specialized web applications.[6] The consumer panel included 2.4 million individuals,[7] and its customer base includes 400+ of the Fortune 500.[7]


In January 2009, MarketTools was named Company To Watch in 2009 by Outsell, Inc.[8]

In April 2009, MarketTools was named as the top market research supplier in the annual survey of research decision makers conducted by[9]

In June 2009, MarketTools, Inc. was named a finalist in the “Most Innovative Company of the Year” category in the 2009 American Business Awards (ABAs).[10]

In May 2010, MarketTools was named in Lead411's list of the “2010 Hottest San Francisco Companies”.[11]

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