Advertising industry

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(Redirected from Marketing industry)

The advertising industry is the global industry of public relation and marketing companies, media services and advertising agencies - largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu). It is a global, multibillion-dollar business that connects manufacturers and consumers.[1] The industry ranges from nonprofit organizations to Fortune 500 companies.

Revenues of U.S. advertising agencies (more than 65,000 advertising businesses employing more than 248,000 employees) were $166.8 billion in 2014.[1] In 2016, global advertising sales reached $493 billion.[2] For 2017 it was estimated that digital ad sales were first to surpass the TV market.[2]

Trade associations[edit]

A non-comprehensive list of national and supranational advocacy organisations of the industry includes:



  1. ^ a b "". Vault.
  2. ^ a b "MAGNA ADVERTISING FORECASTS WINTER UPDATE: Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search". 5 December 2016. Archived from the original on 1 September 2019. Retrieved 10 July 2017.
  3. ^ "International Advertising Association". IAA Global.