Marketplace (radio program)

From Wikipedia, the free encyclopedia

Running timeMarketplace: 30 min
Marketplace Morning Report: 712 min
Country of originUnited States
SyndicatesAmerican Public Media
Hosted by
Created byJim Russell
Produced by
Executive producer(s)Deborah Clark
Edited by
Recording studioLos Angeles, California
Original release1989 (1989) –
Audio formatStereo
Opening themeB. J. Leiderman[1] (composer)
Other themes"Stormy Weather", "We're in the Money", "It Don't Mean a Thing", "Loud Pipes"

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast in 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.[2]

Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute-long Marketplace Morning Report, hosted by David Brancaccio, which airs on many public radio stations during the last segment of the NPR program Morning Edition. The Marketplace team produces a number of podcasts, including Make Me Smart, This Is Uncomfortable, The Uncertain Hour, How We Survive, and Million Bazillion, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show.


Marketplace was founded in 1989 by James Russell in Long Beach, California.[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International.[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric.[7] USC became the only university in the U.S. at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.[10]

In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.[11]


As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.[12]

Companion programs[edit]

Marketplace Morning Report[edit]

The Marketplace Morning Report is a seven-minute, thirty-second broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on subscribing public radio stations. The show has been hosted by David Brancaccio since 2013.[13] There are seven feeds of the Marketplace Morning Report from 5:51:30 a.m. ET to 11:51:30 a.m. ET, updated as news develops.[14]

Because of the popularity of the Marketplace Morning Report, NPR struck a deal with APM to incorporate the segment into the second hour of Morning Edition, bringing the segment to all listeners, even if the station doesn't subscribe to Marketplace.[15]


All three radio programs, Marketplace,[16] Marketplace Morning Report,[17] and Marketplace Minute[18] (with Westwood One) are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015–2016 with Quartz (publication)),[19][20] Codebreaker,[21] and Corner Office.[22] In 2016, The Uncertain Hour[23] and Make Me Smart [24] were added.

Marketplace currently produces the following podcasts: Make Me Smart, hosted by Kimberly Adams and Kai Ryssdal, The Uncertain Hour, hosted by Krissy Clark,[25] This Is Uncomfortable, hosted by Reema Khrais[26] Million Bazillion,[27] hosted by Bridget Bodnar and Ryan Perez, and How We Survive.[28]

Discontinued programs[edit]

The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.[29] Marketplace Weekend was cancelled in 2018.[30] The Marketplace Minute Morning Brief was cancelled on June 30, 2023.[citation needed]


Marketplace has been the recipient of multiple awards, including:[31]

  • Emmy (2013): Big Sky, Big Money[32]
  • Edward R. Murrow Prize (2012): The Chinese Student Syndrome[33]
  • National Headliner Award (2007): Labor Shortage[34]
  • Peabody Award (2000): Radio[2][35]



  • Kai RyssdalMarketplace, Corner Office, Make Me Smart
  • David BrancaccioMarketplace Morning Report
  • Kimberly Adams and Kai Ryssdal – Make Me Smart
  • Krissy Clark – The Uncertain Hour
  • Leanna Byrne – Marketplace Morning Report from the BBC World Service
  • Reema Khrais – This Is Uncomfortable


  • Stephen Beard – Bureau Chief, London
  • Nancy Marshall-Genzer – Senior Reporter, Washington
  • Amy Scott – Correspondent, Baltimore
  • Jennifer Pak, Correspondent, Shanghai
  • Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
  • Andy Uhler – Reporter, Dallas
  • Mitchel Hartman – Correspondent, Portland
  • Sabri Ben-Achour – Reporter, New York
  • Meghan McCarty Carino – Workplace Culture Reporter, New York

Former lead anchors[edit]


  1. ^ "BJ Leiderman, NPR Biography". NPR. Retrieved April 25, 2007.
  2. ^ a b 60th Annual Peabody Awards, May 2001.
  3. ^ "The Program Doctor". Jim Russell Productions. Retrieved April 25, 2007.
  4. ^ "Jim Russell General Manager, Marketplace Productions". They Savvy Traveler. Retrieved April 22, 2016.
  5. ^ "J.J. Yore Executive Producer, Marketplace Radio". The Savvy Traveler. Retrieved April 22, 2016.
  6. ^ "Marketplace: An Overview". Minnesota Public Radio. Retrieved April 22, 2016.
  7. ^ a b Newton, Ed (January 18, 1999). "Marketplace: A Decade of Business News Not as Usual". USC News. Retrieved April 22, 2016.
  8. ^ McGill, Douglas C. (January 2, 1989). "THE MEDIA BUSINESS; Public Radio Begins Business Program". The New York Times. ISSN 0362-4331. Retrieved April 10, 2019.
  9. ^ "Minnesota Public Radio Acquires Marketplace Productions". PR Newswire. April 14, 2000. Retrieved April 22, 2016.
  10. ^ Behrens, Steve (May 1, 2000). "PRI risks lawsuit with parent MPR over Marketplace". Current. Archived from the original on June 1, 2016. Retrieved April 22, 2016.
  11. ^ Deveney, Ann (November 21, 2005). "Founding Director of National Public Radio and President of American Public Media to Speak at Boston University". Boston University Public Relations. Retrieved April 22, 2016.
  12. ^ "SUPPORT US". Marketplace. Retrieved April 25, 2016. Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study
  13. ^ "David Brancaccio". LinkedIn. Retrieved April 5, 2023.
  14. ^ "Broadcasts". American Public Media. Retrieved April 5, 2023.
  15. ^ "NPR and APM Bring Marketplace Morning Report to All Morning Edition Listeners". NPR. Retrieved July 14, 2015.
  16. ^ "Marketplace feed/podcast". Retrieved November 27, 2021.
  17. ^ "Marketplace Morning Report feed/podcast". Retrieved November 27, 2021.
  18. ^ "Marketplace Minute". Retrieved November 27, 2021.
  19. ^ "Actuality". Retrieved November 27, 2021.
  20. ^ Fernholz, Tim; Delaney, Kevin (June 12, 2015). "Introducing "Actuality," Quartz's new podcast with Marketplace". Quartz. Retrieved April 22, 2016.
  21. ^ Roush, Chris (October 27, 2016). "'Marketplace,' Tech Insider joining forces on 'Codebreaker' podcast". Talking Biz News. Retrieved April 22, 2016.
  22. ^ Ryssdal, Kai (June 26, 2015). "A new podcast: Corner Office from Marketplace". Marketplace. Retrieved April 22, 2016.
  23. ^ "Introducing 'The Uncertain Hour'". Marketplace. March 7, 2016. Retrieved April 25, 2016.
  24. ^ "Introducing 'Make Me Smart with Kai and Molly'". Marketplace. November 28, 2016. Retrieved April 3, 2018.
  25. ^ "The Uncertain Hour feed/podcast". Retrieved November 27, 2021.
  26. ^ "This Is Uncomfortable feed/podcast". Retrieved November 27, 2021.
  27. ^ "Million Bazillion feed/podcast". Retrieved November 27, 2021.
  28. ^ "How We Survive feed/podcast". Retrieved November 27, 2021.
  29. ^ "Marketplace Weekend launches June 28". Retrieved October 13, 2014.
  30. ^ "A note about Marketplace Weekend". May 16, 2018. Retrieved March 9, 2019.
  31. ^ "Marketplace's Awards and Honors". Marketplace. Retrieved April 22, 2016.
  32. ^ "Winners Announced for the 34th Annual News and Documentary Emmy Awards". The National Academy of Television Arts and Sciences. October 1, 2013. Archived from the original on March 31, 2015. Retrieved April 22, 2016.
  33. ^ "2012 National Winners". Radio Television and Digital News Association. Retrieved April 22, 2016.
  34. ^ "2007 – TV/Radio". National Headliner Awards. Retrieved April 22, 2016.
  35. ^ "Marketplace (Public Radio International)". Peabody. Retrieved April 22, 2016.
  36. ^ "Marketplace Debut". The San Bernardino County Sun. December 30, 1988. p. 28.

External links[edit]