Markus Giesler

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Markus Giesler
Markus giesler.jpg
Born Iserlohn, Germany
Nationality Canadian, German
Education Witten/Herdecke University
Occupation Author, Marketing Professor

Markus Giesler is a business professor, blogger, and expert on market creation and customer experience design. He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, [1] technology consumption, [2] moral consumption, [3] and the role of multiple stakeholders in the market creation process. [4] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. [5] In 2014, he was named “one of the most outstanding business school professors under 40 in the world.” [6] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University. [7] He emigrated to Canada in 2004.

Selected Publications[edit]


  1. ^ Shaw, Hollie. "Botox overcomes ‘frozen face’ stereotype". National Post. 
  2. ^ Kahney, Leander. "My iPod, My Self". Wired Magazine. 
  3. ^ Walker, Rob. "Hummer Love". New York Times Magazine. 
  4. ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages. 
  5. ^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine. 
  6. ^ Everitt, Lauren. "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants. 
  7. ^ Mohr, Christoph. "Akademischer Jungstar". Karriere.