Markus Giesler

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Markus Giesler
Markus giesler.jpg
Born Iserlohn, Germany
Nationality Canadian, German
Education Witten/Herdecke University
Occupation Author, Marketing Professor

Markus Giesler is a consumer sociologist and a professor at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time,[1] technology consumption,[2] moral consumption,[3] and the role of multiple stakeholders in the market creation process.[4] Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany.[5] In 2014, he was named "one of the most outstanding business school professors under 40 in the world." [6] Giesler is also the creator of the "Big Design" blog, which develops a sociological perspective on marketing, market creation, and customer experience design.

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University.[7] He emigrated to Canada in 2004.

Selected publications[edit]


  1. ^ Shaw, Hollie. "Botox overcomes 'frozen face' stereotype". National Post. 
  2. ^ Kahney, Leander. "My iPod, My Self". Wired Magazine. 
  3. ^ Walker, Rob. "Hummer Love". New York Times Magazine. 
  4. ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages. 
  5. ^ Harris, Rebecca. "How Sociology Trumps Economics in Marketing". Marketing Magazine. 
  6. ^ Everitt, Lauren. "The 40 most outstanding B-School Profs Under 40 In The World". Poets & Quants. 
  7. ^ Mohr, Christoph. "Akademischer Jungstar". Karriere.