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Matrimonial sites are popular in India and among Indians settled overseas, as an alternative to the traditional marriage broker. According to the Associated Chambers of Commerce and Industry in India, the online matrimony business is expected to be a $250 Million business by 2017. According to The New York Times, there are over 1500 matrimony websites in India.
Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. Those users looking to find suitors search the database with customised searches that typically include nationality, age, gender, availability of photograph and often religion, geographic location and caste (mainly for websites based in India).
There are certain matrimonial websites which have created a niche market segment in the matrimonial industry. These websites provide the users with profiles pertinent to the segment they are serving.
- Das, Sreashi. "Shifts in Perceived Control in Indian Matrimonial Websites" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA
- Datta, Damayanti. Netrimony: The new mating game. India Today. 13 Mar 2008.
- Chatterjee, Joyee. "The Internet as Matchmaker: A Study of Why Young Indians are Seeking Marriage Alliances Online" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 24, 2007
- http://www.hindu.com/2008/11/07/stories/2008110757241200.htm Blasts accused used fake documents to get SIM cards
- http://www.expressindia.com/latest-news/how-im-used-wouldbe-grooms/382295/ How IM used would-be grooms
- Man forges divorce papers, marries 6 girls in 2 yrs http://ibnlive.in.com/news/man-forges-divorce-papers-marries-6-girls-in-2-yrs/100115-3.html
- "Nothing to Go Back To - The Fate of the Widows of Vrindavan, India WNN - Women News Network Nov 5, 2007
- Adams, Paul C. & Ghose, Rina (August 2003). "India.com: the construction of a space between". Progress in Human Geography. SAGE Publications. 27 (4): 414–437(24). doi:10.1191/0309132503ph437oa.
- Peeyush Agnihotri (2002-05-06). "Shehnai please, it's Webbing time". The Tribune.
- Gitanjali Sharma (2004-12-18). "The mating Game". The Tribune.
- Reena Jana (2000-08-17). "Arranged Marriages, Minus the Parents". The Tribune.