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Marshmallow Mateys is a brand of cereal produced by the MOM Brands food company located in Minneapolis, Minnesota. The company presented their first line of ready-to-eat cereals in 1965. Marshmallow Mateys includes marshmallow shapes in various colors.
The oat morsels are formed in the shape of boat anchors; the marshmallow bits may be variously: dolphins (aqua blue & white), dubloons (orange & yellow), gems (red & orange), jewels (purple & white), parrots (yellow), pirate heads in three-cornered hats (yellow & red), shovels (orange), starfish (pink & white), tropical fish (green striped).
Malt-O-Meal dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953 (renamed MOM Brands in February 2012). By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals. While the company is best known for its line of hot cereals, it derives a large percentage of its sales from its 20-plus discount-priced bagged cold cereals, many of which are imitations of better-known national brands.
|Nutritional value per 100 g (3.5 oz)|
Disregard statement at top, the above is the Nutritional value per 30 g, or one serving size
†Percentages are roughly approximated using US recommendations for adults. |
The following are per 30 g serving.
- Energy - 120 Cal (500 kJ)
- Energy from Fat - 9 Cal (38 kJ)
- Total Fat - 1.0 g % Daily Value - 2%
- Sodium - 200 mg % Daily Value - 8%
- Total Carbohydrates - 25.0g % Daily Value - 8%
- Dietary Fiber - 1.0g % Daily Value - 4%
- Sugars - 13.0g
- Protein - 2.0g
- Vitamin A - 10%
- Vitamin C - 10%
- Calcium - 10%
- Iron - 50%
In popular culture
- In Season 3 Episode 11 (Order Room Service) of the American TV series Shameless, Frank Gallagher is seen eating a packet of Marshmallow Mateys when he and his son Carl are in the caravan.
- In Season 10 Episode 12 (Cereal Killer) of the American documentary series Forensic Files, an arson and homicide case was solved with forensic evidence that included Marshmallow Mateys.
- In Season 1 Episode 5 (How Breakfast Cereal Mascots Brainwashed You) of the internet comedy show Cracked After Hours, Michael Swaim mentions Marshmallow Mateys to prove his argument that cereal companies slung cereal as drugs to sell the product.
- "1960s". Retrieved 2009-09-21.
- "Calorie Count". Retrieved 2009-09-21.
- "Cereals ready-to-eat, Malt-O-Meal, Marshmallow Mateys". Calorielab.com. Retrieved December 4, 2011. External link in
- Ewoldt, John (October 7, 2009). "Malt-O-Meal cereal for $1 a bag". Star Tribune. Retrieved December 4, 2011. External link in