Marshmallow Mateys

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Marshmallow Mateys

Marshmallow Mateys is a brand of cereal produced by the MOM Brands food company located in Minneapolis, Minnesota. The company presented their first line of ready-to-eat cereals in 1965. Marshmallow Mateys includes marshmallow shapes in various colors.[1]

The oat morsels are formed in the shape of boat anchors; the marshmallow bits may be variously: dolphins (aqua blue & white), dubloons (orange & yellow), gems (red & orange), jewels (purple & white), parrots (yellow), pirate heads in three-cornered hats (yellow & red), shovels (orange), starfish (pink & white), tropical fish (green striped).

History[edit]

Malt-O-Meal dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953 (renamed MOM Brands in February 2012). By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of Puffed Rice and Puffed Wheat cereals. While the company is best known for its line of hot cereals, it derives a large percentage of its sales from its 20-plus discount-priced bagged cold cereals, many of which are imitations of better-known national brands.[1]

Compared to Lucky Charms[edit]

A comparison of Marshmallow Mateys cereal against its popular competitor, Lucky Charms.[2]

Percentage of recommended daily intake per 30 g serving Protein Average price[note 1]
Calcium Folic Acid Iron Vitamin C g oz $/lb $/kg
Marshmallow Mateys 10% 50% 50% 10% 2 0.071 2.36 5.20
Lucky Charms 10% 50% 25% 10% 2 0.071 3.26 7.19
  1. ^ This table shows the average price as of October 2010.

Nutritional facts[edit]

Marshmallow Mateys
Nutritional value per 100 g (3.5 oz)
25g
Dietary fiber 1g
1g
2g
Minerals
Sodium
(13%)
200 mg

Disregard statement at top, the above is the Nutritional value per 30 g, or one serving size
Percentages are roughly approximated using US recommendations for adults.
Source: Malt-O-Meal

The following are per 30 g serving.[3]

  • Energy - 120 Cal (500 kJ)
  • Energy from Fat - 9 Cal (38 kJ)
  • Total Fat - 1.0 g % Daily Value - 2%
  • Sodium - 200 mg % Daily Value - 8%
  • Total Carbohydrates - 25.0g % Daily Value - 8%
  • Dietary Fiber - 1.0g % Daily Value - 4%
  • Sugars - 13.0g
  • Protein - 2.0g
  • Vitamin A - 10%
  • Vitamin C - 10%
  • Calcium - 10%
  • Iron - 50%

In Popular Culture[edit]

  • In Season 3 Episode 11 (Order Room Service) of the American TV series Shameless, Frank Gallagher is seen eating a packet of Marshmallow Mateys when he and his son Carl are in the caravan.
  • In Season 10 Episode 12 (Cereal Killer) of the American documentary series Forensic Files, an arson and homicide case was solved with forensic evidence that included Marshmallow Mateys.

See also[edit]

References[edit]

  1. ^ a b "1960s". Retrieved 2009-09-21. 
  2. ^ "Malt-O-Meal". Retrieved 2010-10-11. 
  3. ^ "Calorie Count". Retrieved 2009-09-21. 

External links[edit]