Martin Newman

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Martin Newman
Newman in July 2011
Born (1963-10-17)17 October 1963
Nagpur, India
Education University of Cambridge
Occupation Writer and Communications Adviser

Alban Martin James Newman (born 17 October 1963) is a UK based writer and adviser on leadership, communications and design.[1] He was described by the Financial Times as the "secret weapon" behind Russia’s winning bid to host the Sochi 2014 Winter Olympics.[2]



Newman’s work on the themes of confidence[3] and of leadership through crisis[4] is widely cited.[5][6] In 2008, he founded The Leadership Council to bring together some of the UK's most senior leadership experience as a research and thought leadership body.[7] Chaired by Lord Janvrin, the members of the Council are Ed Butler, Jonathan Chenevix-Trench, Simon Davies, Iain Ferguson, The Hon. Mary-Jo Jacobi Jephson, Val Gooding, Anthony Gordon-Lennox, Tony Hall, Lady Judge, The Earl of March, David Richards, Sir John Scarlett, Sir Tom Shebbeare, and Lord Watson.[8]

Newman (far right) working with, from left to right: Alexander Zhukov, Russian Deputy Prime Minister; Vitaly Smirnov, International Olympic Committee Representative; and Viacheslav Fetisov, Russian Sports Minister

Newman developed the message and strategy for electoral participation in the first post-Saddam national elections in Iraq, through a series of war-zone workshops in Baghdad.[9] The elections that year saw an unprecedented, and subsequently unrepeated, 72% voter turnout.[10]

Newman is currently Senior Partner at The Leadership Agency, a leadership communications consultancy based in London.[11]


Newman worked as Content Editor of the Millennium Dome,[12] commissioning Zaha Hadid’s first major built UK project – The Mind Zone.[13] He went on to be Creative Director for a Sony Award Winning Expo Pavilion at Swiss Expo 2002, The Empire of Silence.[14][15]

Fair Trade[edit]

In 1989, Newman joined Richard Adams (the Traidcraft founder), Paul Johns (former CND chair) and others to establish the Fairtrade Mark, and became the first Director of the Fairtrade Foundation.[16][17] Newman ran the first Fairtrade office from the spare room of his small London apartment, helping to create the basis for a major social enterprise with annual sales figures for Fairtrade certified products in the UK nearing £1bn.[18]

Early life and education[edit]

Newman was born in Nagpur, India in 1963. He studied English Literature and the History of Art at Peterhouse, a college of the University of Cambridge, where he won an open scholarship, the Sir Geoffrey Ellis Essay Prize, and the Bishop White Thompson Reading Prize.

In 2011 he was elected a Fellow of the Royal Society of Arts.[19]


  • Not Shaken But Stirred: The ten commandments for leaders in tough times (2008)[20][21]
  • Seven Types of Confidence: What confidence really means for business leaders today (2009)[22][23]
  • Quick Quick Slow: How the best leaders balance short and long term perspectives (2010)[24][25]
  • What Motivates Leaders: Hoping to rise or fearing to fall? (2011)[26][27]


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  3. ^ Martin Newman (July, 2009), 'Seven Types of Confidence', ISBN 978-0-9561113-1-9
  4. ^ Martin Newman (November, 2008), 'Shaken But Stirred: The ten commandments for leaders in tough times', ISBN 978-0-9561113-0-2
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  8. ^ "Archived copy". Archived from the original on 2011-10-25. Retrieved 2011-11-18. 
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  18. ^ "Archived copy". Archived from the original on 2011-11-23. Retrieved 2011-11-18. 
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  21. ^ ISBN 978-0-9561113-0-2
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  23. ^ ISBN 978-0-9561113-1-9
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  25. ^ ISBN 978-0-9561113-2-6
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  27. ^ ISBN 978-0-9561113-3-3

External links[edit]