Martin Newman

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Martin Newman
Newman in July 2011
Born(1963-10-17)17 October 1963
EducationUniversity of Cambridge
OccupationWriter and Communications Adviser

Alban Martin James Newman (born 17 October 1963) is a UK based writer and adviser on leadership, communications and design.[1] He was described by the Financial Times as the "secret weapon" behind Russia’s winning bid to host the Sochi Winter Olympics.[2]



Newman’s work on the themes of confidence[3] and of leadership through crisis[4] is widely cited.[5][6] In 2008, he founded The Leadership Council to bring together some of the UK's most senior leadership experience as a research and thought leadership body.[7] Chaired by Lord Janvrin, the members of the Council are Wendy Becker, John Browne, Baron Browne of Madingley, Rita Clifton, Jonathan Chenevix Trench, Nicholas Cullinan, Simon Davies, Iain Ferguson, Peter Flynn, Val Gooding, Tony Hall, Nick Hampton, Erin Hepher, The Hon. Mary-Jo Jacobi Jephson, Lady Judge, Sir Michael Lockett, Amanda Mackenzie, Richardo Oberlander, Paul O'Donnell, Ian Priest, David Richards, Sir John Scarlett, Jens Schulte-Bockum, Sam Smith and Margherita Della Valle. [8]

Newman (far right) working with, from left to right: Alexander Zhukov, Russian Deputy Prime Minister; Vitaly Smirnov, International Olympic Committee Representative; and Viacheslav Fetisov, Russian Sports Minister

Newman developed the message and strategy for electoral participation in the first post-Saddam national elections in Iraq, through a series of war-zone workshops in Baghdad.[9] The elections that year saw an unprecedented, and subsequently unrepeated, 72% voter turnout.[10]

Newman is currently Founder and Senior Partner at The Newman Partnership, a leadership communications consultancy based in London.[11]


Newman worked as Content Editor of the Millennium Dome,[12] commissioning Zaha Hadid’s first major built UK project – The Mind Zone.[13] He went on to be Creative Director for a Sony Award Winning Expo Pavilion at Swiss Expo 2002, The Empire of Silence.[14][15]

Fair Trade[edit]

In 1989, Newman joined Richard Adams (the Traidcraft founder), Paul Johns (former CND chair) and others to establish the Fairtrade Mark, and became the first Director of the Fairtrade Foundation.[16][17] Newman ran the first Fairtrade office from the spare room of his small London apartment, helping to create the basis for a major social enterprise with annual sales figures for Fairtrade certified products in the UK nearing £1bn.[18]

Early life and education[edit]

Newman was born in Nagpur, India in 1963. He studied English Literature and the History of Art at Peterhouse, a college of the University of Cambridge, where he won an open scholarship, the Sir Geoffrey Ellis Essay Prize, and the Bishop White Thompson Reading Prize.

In 2011 he was elected a Fellow of the Royal Society of Arts.[19]


  • Not Shaken But Stirred: The ten commandments for leaders in tough times (2008)[20][21]
  • Seven Types of Confidence: What confidence really means for business leaders today (2009)[22][23]
  • Quick Quick Slow: How the best leaders balance short and long term perspectives (2010)[24][25]
  • What Motivates Leaders: Hoping to rise or fearing to fall? (2011)[26][27]
  • My Impact [28]


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  3. ^ Martin Newman (July, 2009), 'Seven Types of Confidence', ISBN 978-0-9561113-1-9
  4. ^ Martin Newman (November, 2008), 'Shaken But Stirred: The ten commandments for leaders in tough times', ISBN 978-0-9561113-0-2
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  8. ^ "Archived copy". Archived from the original on 2011-10-25. Retrieved 2011-11-18.CS1 maint: Archived copy as title (link)
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  18. ^ "Archived copy". Archived from the original on 2011-11-23. Retrieved 2011-11-18.CS1 maint: Archived copy as title (link)
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  21. ^ ISBN 978-0-9561113-0-2
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  23. ^ ISBN 978-0-9561113-1-9
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  25. ^ ISBN 978-0-9561113-2-6
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  27. ^ ISBN 978-0-9561113-3-3
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External links[edit]