Martini (vermouth)

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Martini logo.

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

Because the origins of the martini (a mix of vermouth and gin) are uncertain, some speculate that this brand could possibly be one of the origins.[1]

In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. “Martini is the world's fourth most powerful ‘spirit’ brand” according to a survey of the situation in 2006.[2]

History[edit]

The brand's history isn't completely clear.[3]

One prevalent theory points to the town of Martinez, California, where historians and town inhabitants alike claim the drink was invented during the mid-1800s Gold Rush.[4] A rich gold miner decided to celebrate his good fortune at a local bar. Asking for champagne, which was not available, the bartender insisted on concocting another beverage made from ingredients: gin, vermouth, bitters, maraschino liqueur, and a slice of lemon.[citation needed] Thus, the "The Martinez Special" was born. The miner so enjoyed the cocktail that he tried to order it again in San Francisco,[citation needed] where, of course, the bartender required instruction in its preparation. The popularity of this sweet, bracing drink spread, and it was first published in the Bartender’s Manual in the 1880s.[citation needed] However, this theory isn’t unanimously accepted: Barnaby Conrad III, author of a book on the Martini’s origin, claims that the drink was, in fact, invented in San Francisco, after a miner requested a pick-me-up in the city on his way to Martinez. There are also assertions that it originated in New York’s Knickerbocker Hotel. Still others assert that the drink was named after “Martini & Rossi” vermouth, which was first created in the mid-1800s. Apparently in the interest of brevity, the drink became known as the “Martini.”[citation needed]

Drinks[edit]

Martini is made from four ingredients: wine, botanicals, sugar and alcohol

  • Martini Rosso - 1863
  • Martini Extra Dry - This was launched on New Year's Day 1900
  • Martini Bianco - 1910
  • Martini Rosato
  • Martini D’Oro - 1998
  • Martini Fiero
  • Martini Soda
  • Martini Riserva Monterela
  • Martini Bitter
  • Martini Brut
  • Martini Rosé
  • Martini Dolce
  • Martini Prosecco
  • Martini Asti
  • Martini Gold by Dolce&Gabbana
  • Martini Royale

See also[edit]

References[edit]

  1. ^ Author, Unknown. "Shaken or Stirred? A Short History to Celebrate National Martini Day". Retrieved 19 July 2012. 
  2. ^ "The world's most powerful spirits & wine brands 2007". Retrieved 30 May 2012. 
  3. ^ food52.com/blog/10396-the-history-of-the-martini
  4. ^ food52.com/blog/10396-the-history-of-the-martini

External links[edit]