Martini (vermouth)

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Martini
TypeVermouth
ManufacturerAlessandro Martini, Luigi Rossi and Teofilo Sola
Country of originItaly
Martini Extra Dry

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

History[edit]

Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of vermouth around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today.

The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.[1][2]

In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. “Martini is the world's fourth most powerful ‘spirit’ brand” according to a survey of the market in 2006.[3]

In 1970 and 1971 Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from FIFA and the common national soccer associations. They were held in Rome and in Mexico.[4]

Drinks[edit]

Martini is made from four ingredients: wine, botanicals, sugar and alcohol

  • Martini Rosso - 1863
  • Martini Extra Dry - This was launched on New Year's Day 1900
  • Martini Bianco - 1910
  • Martini Rosato - 1980
  • Martini D’Oro - 1998
  • Martini Fiero -1998 - New 2017
  • Martini Soda
  • Martini Riserva Montelera
  • Martini Bitter 1872
  • Martini Brut
  • Martini Rosé demi sec 2009
  • Martini Dolce
  • Martini Prosecco
  • Martini Asti
  • Martini Gold by Dolce&Gabbana 2010
  • Martini Royale 2012
  • Martini Gran Lusso Limited Edition 150 years 2013
  • Martini Riserva Speciale Ambrato 2015
  • Martini Riserva Speciale Rubino 2015
  • Martini Riserva Speciale Bitter 2017

See also[edit]

References[edit]

  1. ^ Martini at the online etymology dictionary
  2. ^ Author, Unknown. "Shaken or Stirred? A Short History to Celebrate National Martini Day". Retrieved 19 July 2012.
  3. ^ "The world's most powerful spirits & wine brands 2007". Retrieved 30 May 2012.
  4. ^ https://books.google.com/books?id=vu9TBAAAQBAJ&pg=PA26&lpg=PA26&dq=Martini,+Ladies+World+Cup+1971&source=bl&ots=ndZwQuYU4a&sig=03_7rlgifrQWuu1fSW-Hj3piiIY&hl=sv&sa=X&ved=0ahUKEwjA5d__z9vUAhVhP5oKHSTmCScQ6AEINzAG#v=onepage&q=Martini%2C%20Ladies%20World%20Cup%201971&f=false

External links[edit]