Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.
In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. “Martini is the world's fourth most powerful ‘spirit’ brand” according to a survey of the situation in 2006.
The brand's history isn't completely clear.
One prevalent theory points to the town of Martinez, California, where historians and town inhabitants alike claim the drink was invented during the mid-1800s Gold Rush. A rich gold miner decided to celebrate his good fortune at a local bar. Asking for champagne, which was not available, the bartender insisted on concocting another beverage made from ingredients: gin, vermouth, bitters, maraschino liqueur, and a slice of lemon. Thus, the "The Martinez Special" was born. The miner so enjoyed the cocktail that he tried to order it again in San Francisco, where, of course, the bartender required instruction in its preparation. The popularity of this sweet, bracing drink spread, and it was first published in the Bartender’s Manual in the 1880s. However, this theory isn’t unanimously accepted: Barnaby Conrad III, author of a book on the Martini’s origin, claims that the drink was, in fact, invented in San Francisco, after a miner requested a pick-me-up in the city on his way to Martinez. There are also assertions that it originated in New York’s Knickerbocker Hotel. Still others assert that the drink was named after “Martini & Rossi” vermouth, which was first created in the mid-1800s. Apparently in the interest of brevity, the drink became known as the “Martini.”
Martini is made from four ingredients: wine, botanicals, sugar and alcohol
- Martini Rosso - 1863
- Martini Extra Dry - This was launched on New Year's Day 1900
- Martini Bianco - 1910
- Martini Rosato
- Martini D’Oro - 1998
- Martini Fiero
- Martini Soda
- Martini Riserva Monterela
- Martini Bitter
- Martini Brut
- Martini Rosé
- Martini Dolce
- Martini Prosecco
- Martini Asti
- Martini Gold by Dolce&Gabbana
- Martini Royale
- Author, Unknown. "Shaken or Stirred? A Short History to Celebrate National Martini Day". Retrieved 19 July 2012.
- "The world's most powerful spirits & wine brands 2007". Retrieved 30 May 2012.