Maru (cat)

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Other appellation(s) まる, lit. 'round'
Species Felis catus
Breed Scottish Fold (Straight)
Sex Male
Born May 24, 2007 (2007-05-24) (age 8)
Years active 2009–present
Known for Internet celebrity

Maru (まる, Japanese: circle or round; born May 24, 2007[1]) is a male Scottish Fold (straight variety[2]) cat in Japan who has become popular on YouTube. As of January 2016, videos with Maru have been viewed over 300 million times.[3] Videos featuring Maru have an average of 800,000 views each and he is mentioned often in print and televised media discussing Internet celebrities.[4] Maru has been described as the "most famous cat on the internet."[5]

Maru's owner posts videos under the account name 'mugumogu'. His owner is almost never seen in the videos, although the video titled ""Maru's ear cleaning". " is an exception. The videos include title cards in English and Japanese setting up and describing the events, and often show Maru playing in cardboard boxes, indicated by "I love a box!" in his first video.

In August 2013, Maru's owner adopted a two-month-old mixed-breed cat named Hana from a veterinarian. During the two-week trial period, Maru and Hana got along very well and Mugumogu decided to make Hana a new member of their family.[6]


Entertainment Weekly mentioned Maru alongside Keyboard Cat and Nora in its "Notable Kitty Videos" article.[7][8] The New York Times mentioned Maru in an article about cats and dogs in the media and included pictures of the cat.[9] Maru's videos have been featured on the Fresh Step's commercial on the Fresh Step YouTube Channel.[10] Maru has also been featured in advertisements within Japan, for various products.[11] As of December 2011, Maru's channel is the 7th most subscribed in Japan.

After the March 2011 earthquakes in Japan, Mugumogu reported from Maru's blog that Maru was safe and unharmed, though a carrying case was prepared in the event of an evacuation.[12]

In August 2013, a female tabby kitten named Hana (はな, "flower") joined Maru's household.[13]

Published media[edit]

A book and DVD (containing English and Japanese text) entitled I am Maru was released in Japan in September 2009.[14][15][16] A further DVD Maru Desu followed in February the year after.[17] A second book, もっと、まるです (More Maru) was released on August 31, 2011 (Japanese only).[18]

See also[edit]


  1. ^ mugumogu (1999-02-22). "私信". Retrieved 2012-01-26. 
  2. ^ Donahue, Deirdre (22 August 2011). "Maru, the cat's meow of YouTube, stars in a new book". USA Today. 
  3. ^ mugumogu (10 July 2008). "mugumogu's Channel". YouTube. Retrieved 23 July 2010. 
  4. ^ mugumogu (2006). "I am Maru.". Retrieved 24 December 2010. 
  5. ^ "In Search of the Living, Purring, Singing Heart of the Online Cat-Industrial Complex | WIRED". Retrieved 2015-07-05. 
  6. ^ mugumogu (2013-08-06). "まるです". Retrieved 2014-03-11. 
  7. ^ "Notable Kitty Videos". Entertainment Weekly. 7 August 2009. p. 39. 
  8. ^ Svetkey, Benjamin (30 July 2009). "Cat videos! Cat videos! Cat videos! Help us grade the cat videos!". Retrieved 23 July 2010. 
  9. ^ Genzlinger, Neil (23 July 2010). "On Films and TV, Cats and Dogs Playing Cute". 
  10. ^ freshstep. "freshstep's Channel". YouTube. Retrieved 27 December 2010. 
  11. ^ Photo of Maru WiMAX ad
  12. ^ Maru. "Maru blog post". Maru. Retrieved 11 March 2011. 
  13. ^
  14. ^ mugumogu. "I am Maru.". Retrieved 23 July 2010. 
  15. ^ mugumogu. "I am Maru 2.". Tokimeki Publishing. Retrieved 23 July 2010. 
  16. ^ mugumogu (2009). I am Maru (Maru Desu) (in Japanese). Tokimeki Publishing. ISBN 978-4-04-895128-9. Retrieved 23 July 2010. 
  17. ^ mugumogu (2010). "I am Maru". Columbia Music Entertainment, Inc. Retrieved 23 July 2010. 
  18. ^ " もっと、まるです。: mugumogu: 本". Retrieved 2012-01-26. 

External links[edit]