Marukome

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Marukome Co.,Ltd.
Native name
マルコメ株式会社
Private KK
IndustryFood
Founded1854; 165 years ago (1854)
Headquarters
Nagano, Japan
Area served
Worldwide
Key people
Atsuki Aoki
(President)
Products
RevenueJPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016)
Number of employees
436 (as of March 31, 2017)
WebsiteOfficial website
Footnotes / references
[1][2]

Marukome Co.,Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]

On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]

As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing[edit]

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]

References[edit]

  1. ^ "Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.
  2. ^ "About Marukome". Marukome. Retrieved April 3, 2018.
  3. ^ Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.
  4. ^ Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.
  5. ^ McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.

External links[edit]