Marvel Productions

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New World Animation Ltd.
Formerly called
Marvel Productions Ltd. (1981–1993)
Industry Television and movie studio
Fate Defunct
Predecessor DePatie–Freleng Enterprises
Successor Marvel Films Animation
Founded 1981; 37 years ago (1981)
Defunct 1996; 22 years ago (1996)
Headquarters Hollywood, Los Angeles, California
Key people
Products
Parent

Marvel Productions Ltd., later known as New World Animation Ltd., was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California.[1] It later became a subsidiary of New World Entertainment and eventually of News Corporation (Fox Entertainment Group).

Marvel Productions produced animated television series, motion pictures, and television specials such as Spider-Man and His Amazing Friends, The Incredible Hulk, My Little Pony: The Movie, The Transformers: The Movie, and G.I. Joe: The Movie as well as The Transformers and G.I. Joe: A Real American Hero television series. Most of Marvel Productions' non-Hasbro related back catalog is currently owned by The Walt Disney Company.

History[edit]

DePatie-Freleng Enterprises (1963–1981)[edit]

The company began in 1963 as DFE Films and was sold to Cadence Industries, Marvel Comics Group's owner, in 1981 after DFE founder and company executive Friz Freleng departed the company to return to his former job at Warner Bros. Animation.[2][3] Freleng's business partner and DFE co-founder David H. DePatie continued to work for the company under the Marvel banner for several years until his retirement.[4]

Marvel Productions (1981–1993)[edit]

Marvel Productions opened its Los Angeles studio in 1981.[3] In 1984, Margaret Loesch joined Marvel Productions as President and Chief Executive Officer.[5] Marvel Comics Group, owned by Cadence Industries Corporation since 1968, was sold to New World Pictures in 1986 along with Marvel Productions and incorporated as Marvel Entertainment Group (MEG).[6]

With New World having cash flow problems, MEG was sold in January 1989 to Andrews Group, a MacAndrews and Forbes subsidiary, owned by Ronald Perelman. However, New World kept Marvel Productions and merged it with its own television business.[6] MP moved their offices from Van Nuys to West Los Angeles in May 1989.[1] New World's problems continued, which led them to also be acquired by the Andrews Group within the year.[7] Loesch left for Fox Kids in 1990.[8] In December 1992, New World formed New World Family Filmworks and New World Action Animation, headed by Marvel Productions president Rick Ungar, to produce $20 million worth of family entertainment programming.[9][10]

New World Animation (1993–1996)[edit]

The logo used under the New World Animation brand.

Marvel Productions was renamed New World Animation in November 1993.[11] In 1994, Marvel and New World started up Marvel Films including Marvel Films Animation.[6][12][13][14] New World Animation (The Incredible Hulk), Saban Entertainment (X-Men), and Marvel Films Animation (Spider-Man), each produced a Marvel series for television.[15] Tom Tataranowicz was in charge of both Marvel Films Animation and New World Animation during this period.[16]

News Corporation subsidiary (1996)[edit]

News Corporation/Fox Entertainment Group acquired New World Entertainment, along with New World Animation and Marvel Films Animation, in August 1996.[17] At the same time, Saban Entertainment secured the rights from Marvel Entertainment Group for Captain America, Daredevil and Silver Surfer and additional characters to be developed into four series and 52 episodes over the next seven years.[18]

Fox Children's Network and Saban Entertainment merged to form Fox Kids Worldwide, a holding company and joint venture, in November 1996,[19] while Fox retained ownership of New World Animation.[20]

Postscript[edit]

Fox Family Worldwide and its assets, including the Marvel Productions library and Saban Entertainment, were purchased by the Walt Disney Company for $5.2 billion in July 2001,[21][22][23] with Saban Entertainment renamed to BVS Entertainment in October 2001.[24]

After getting its 2002 profit participation statements for the Marvel Productions library, Marvel Enterprises sued The Walt Disney Company over royalties in August 2004 after Disney would not open their books. This was followed by a November 2004 suit which claimed that the purchase of Fox Family did not transfer the shows' copyrights to Disney as the purchase was done without Marvel's approval. As part of both suits, Marvel claimed library income concealment and failure to exploit the characters.[21]

On August 31, 2009, Disney acquired Marvel Entertainment for $4 billion, reunifying the Marvel Productions library and Marvel Entertainment under the same corporate banner.[25][note 1]

Animated series[edit]

Show Year Network Notes
Spider-Man 1981 Syndication Marvel property[27]
Spider-Man and His Amazing Friends 1981 NBC[28] Marvel property, paired with The Incredible Hulk[27][29]
The Incredible Hulk 1982 NBC Marvel property, paired with Spider-Man and His Amazing Friends[27][29]
Meatballs & Spaghetti 1982 CBS co-production with InterMedia Entertainment Company, Pan Sang East Company, MGM[30]
Pandamonium 1982 CBS co-production with InterMedia Entertainment Company[citation needed]
Dungeons & Dragons 1983-1985 CBS co-production with TSR Entertainment/Dungeons and Dragons Entertainment Corp[31]
G.I. Joe: A Real American Hero 1983-1986 Syndication based on Hasbro toyline of same name with Sunbow Productions[32]
Jim Henson's Muppet Babies 1984 CBS based on Jim Henson's Muppets,[33] paired with Little Muppet Monsters as Muppets, Babies and Monsters[citation needed]
The Transformers 1984-1987 Syndication based on Hasbro toyline of same name with Sunbow Productions[32]
Jim Henson's Little Muppet Monsters September 14, 1985September 28, 1985 CBS based on Jim Henson's Muppets, paired with Muppet Babies as Muppets, Babies and Monsters[citation needed] with Henson and Associates[32]
Super Sunday (aka Super Saturday) 1985 Syndication based on Hasbro toyline of same name co-produced with Sunbow Productions[32]
Jem and the Holograms 1986 based on Hasbro toyline of same name co-produced with Sunbow Productions[34]
Inhumanoids 1986 based on Hasbro toyline of same name co-produced with Sunbow Productions[35]
My Little Pony 'n Friends

*The Glo Friends

1986 Syndication based on Hasbro toyline of same name with Sunbow Productions;[32] first half of the show was My Little Pony while the second half was a wheel series[36]
Defenders of the Earth[37] 1986 Syndication co-production with King Features Syndicate[36]
Fraggle Rock 1987 NBC based on Jim Henson's Fraggle Rock[33]
Little Wizards 1987 ABC [36]
Little Clowns of Happytown[38] 1987 ABC co-production with Murakami-Wolf-Swenson[39]
Dino-Riders[37] 1988 Syndication co-produced by Tyco Toys; aired as part of the Marvel Action Universe block[36]
RoboCop 1988 Syndication co-production with Orion Pictures; aired as part of the Marvel Action Universe block[36]
Rude Dog and the Dweebs[36] 1989 CBS co-production with Just for Kids[citation needed]
X-Men: Pryde of the X-Men 1989 Syndication aired on the Marvel Action Universe block as a pilot for an X-Men series[citation needed]
Attack of the Killer Tomatoes 1990 FOX co-production with Fox Children's Productions[36]
Kid 'n Play 1990–1991 NBC co-production with Saban Entertainment[citation needed]
Space Cats 1991–1992 NBC co-production with Paul Fusco Productions[citation needed]
Bucky O'Hare and the Toad Wars[37] 1991–1992 Syndication co-production with Abrams/Gentile Entertainment, Continuity Comics, IDDH, and Sunbow Productions[35]
Little Shop 1991 Fox co-production with Saban Entertainment and Fox Children's Productions[citation needed]
Biker Mice from Mars[35] 1993 Syndication studio known as New World Animation onwards, released as Marvel Productions, distributed by New World (internationally), Genesis Entertainment (domestically),[9] co-production with Philippine Animation Studios[40]
The Incredible Hulk 1996 UPN

Original specials[edit]

Airdate Title Network Notes
February 14, 1981 Pink at First Sight ABC production carried over from DePatie–Freleng Enterprises
May 20, 1982 The Grinch Grinches the Cat in the Hat ABC production carried over from DePatie–Freleng Enterprises and Dr. Seuss
October 25, 1983 The Charmkins syndication based on Hasbro toyline of same name
April 14, 1984 My Little Pony: Rescue at Midnight Castle syndication based on Hasbro toyline of same name
March 23, 1985 My Little Pony: Escape from Catrina syndication based on Hasbro toyline of same name
1987 Blondie and Dagwood CBS co-production with King Features Syndicate
1989 Blondie and Dagwood: Second Wedding Workout CBS co-production with King Features Syndicate
1993 The Magic Paintbrush CBS CBS prime time special sponsored by McDonald’s[9]

Henson properties

Note: All programs are co-productions with Henson Associates. Except where noted,[note 1] the rights to these series are held by The Muppets Studio, LLC, a subsidiary of the Walt Disney Company.[43]

Hasbro properties

Note: All programs based on Hasbro properties are co-productions with Sunbow Productions. These programs are owned by Hasbro Studios.

Theatrical films[edit]

Airdate Title Notes
June 20, 1986 My Little Pony: The Movie with Sunbow Productions[32]
August 8, 1986 The Transformers: The Movie with Sunbow Productions[32]
April 20, 1987 G.I. Joe: The Movie with Sunbow Productions[32]
January 1993 Gahan Wilson’s Diner Theatrical short[9]

Executives[edit]

Notes[edit]

  1. ^ a b The only Marvel Productions programming related to Henson not owned by the Walt Disney Company is Fraggle Rock, which is owned by The Jim Henson Company,[26] and programming involving characters and trademarks owned by other companies, such as Hasbro and others.

References[edit]

  1. ^ a b "Marvel Productions Plans Move to West Los Angeles". Los Angeles Times. Times Mirror Company. May 2, 1989. Retrieved October 22, 2010. 
  2. ^ Mangel, Andy (May 1991). "Reel Marvel". In Jim Salicrup. Marvel Age Issue 100. AndyMangels.com. Marvel Comics. Retrieved October 25, 2011. 
  3. ^ a b Gilroy, Dan (September 17, 1986). "Marvel Grows Into $100-Million Hulk". Variety. p. 92. Archived from the original (jpeg) on July 20, 2013. Retrieved October 18, 2011. 
  4. ^ "DePatie, David H". ASIFA-Hollywood Cartoon Hall Of Fame. The International Animated Film Society: ASIFA-Hollywood. Archived from the original on November 9, 2011. Retrieved May 17, 2012. 
  5. ^ Godfrey, Leigh (October 10, 2001). "Loesch Steps Down From Crown". Animation World Network. Retrieved February 16, 2018. 
  6. ^ a b c Hicks, Jonathan P. (November 8, 1988). "THE MEDIA BUSINESS; Marvel Comic Book Unit Being Sold for $82.5 Million". The New York Times. The New York Times Company. Retrieved October 22, 2010. 
  7. ^ "History of MacAndrews & Forbes Holdings Inc". FundingUniverse. Retrieved January 22, 2016. 
  8. ^ a b "Margaret Loesch Biography". Yahoo! Movies. Yahoo!. Retrieved May 19, 2011. 
  9. ^ a b c d "New World forms two new kidvid banners". Variety. Cahners Business Information. December 8, 1992. Retrieved May 27, 2014. 
  10. ^ Times Staff (December 9, 1992). "New World Expands TV Program Activities". Los Angeles Times. Times Mirror Company. Retrieved May 27, 2014. 
  11. ^ Freeman, Mike (November 1, 1993). "New world of animation: former Marvel Entertainment chief Rick Ungar will head new division concentrating on original animated series, including upcoming 'Stealth Warriors.'". Broadcasting & Cable. Cahners Business Information. Retrieved May 27, 2014 – via HighBeam Research. (subscription required)
  12. ^ "MARVEL ENTERTAINMENT AND AVI ARAD TO DEVELOP MEDIA PROJECTS". The Free Library. Farlex, Inc. Retrieved April 13, 2011. 
  13. ^ "John Semper on "Spider-Man": 10th Anniversary Interview". Marvel Animation Age. Toonzone. Archived from the original on May 14, 2011. Retrieved May 5, 2011. 
  14. ^ Cawley, John. "Marvel Films Animation 1993-1997". Home of John Cawley. Cataroo. Archived from the original on May 22, 2012. Retrieved 5 May 2011. 
  15. ^ Goldman, Michael. "Stan Lee: Comic Guru". Animation World Magazine. Animation World Network. Retrieved May 5, 2011. 
  16. ^ Materna, Marisa (February 24, 2005). "Gang of Seven Goes Employee-Owned Route". Animation World Network. Retrieved July 19, 2011. 
  17. ^ "August Issue News Section - Time Warner-Turner Merger Approved and Fox to Take Over New World". Animation World Magazine. August 1996. Retrieved July 19, 2011. 
  18. ^ "August Issue News Section - Marvel Super Heroics To Continue On Fox Kids Network". Animation World Magazine. August 1996. Retrieved July 19, 2011. 
  19. ^ Hillier, Barry (November 1, 1996). "Fox Kids Worldwide is born". Kidscreen. Retrieved November 21, 2010. 
  20. ^ "10-K Annual Report for the Period Ending 06/30/14" (PDF). shareholder.com. 21st Century Fox. August 14, 2014. p. 181. Retrieved January 21, 2016. 
  21. ^ a b "Disney Is Sued Over Copyrights". Los Angeles Times. Tribune Publishing. Reuters. November 2, 2004. Retrieved February 24, 2017. 
  22. ^ Hofmeister, Sallie (July 21, 2001). "Walt Disney to Acquire Fox Family". Los Angeles Times. Tribune Publishing. Retrieved February 26, 2017. 
  23. ^ DiOrio, Carl (October 24, 2001). "Fox Family costs Mouse less cheese in final deal". Variety. Cahners Business Information. Retrieved October 25, 2017. 
  24. ^ "Company Overview of BVS Entertainment, Inc". Bloomberg Businessweek. Bloomberg L.P. Retrieved January 16, 2016. 
  25. ^ Wilkerson, David B. (August 31, 2009). "Disney to acquire Marvel Entertainment for $4B". MarketWatch. Dow Jones & Company. Retrieved August 31, 2009. 
  26. ^ "Disney Newsroom". The Walt Disney Company. February 17, 2004. Archived from the original on 2004-12-07. Retrieved September 17, 2015. 
  27. ^ a b c Fickett, Travis; Goldman, Eric; Iverson, Dan; Zoromski, Brian (May 3, 2007). "Spider-Man on TV". IGN. News Corporation. Retrieved September 9, 2010. 
  28. ^ "Top 100 Animated Series. 59. Spider-Man and His Amazing Friends". IGN. Ziff Davis, LLC. p. 59. Retrieved May 18, 2016. 
  29. ^ a b "The Incredible Hulk (1982)". IGN. Ziff Davis. Retrieved May 18, 2016. 
  30. ^ Leszczak, Bob (2016). Single Season Sitcoms of the 1980s: A Complete Guide. McFarland & Company. p. 99. ISBN 9781476623849. Retrieved October 24, 2017. 
  31. ^ "Dungeons & Dragons". IGN. Ziff Davis. Retrieved May 18, 2016. 
  32. ^ a b c d e f g h Gelman, Morrie (September 17, 1986). "Sunbow Takes To Marvel Like Duck To Water In Animation". Variety. p. 81. Archived from the original (jpeg) on February 14, 2012. Retrieved October 18, 2011. 
  33. ^ a b Solomon, Charles (May 11, 1988). "Animation Industry Finding Cost Of Laughter Is In Serious Trouble". Orlando Sentinel. Tribune Publishing. Entertainment News Service. Retrieved 2010-10-19. 
  34. ^ a b Swenson, John (December 22, 1987). "Cartoon Character Puts Singer Into Spotlight". Sun Sentinel. Tribune Publishing. United Press International. Retrieved February 24, 2017. 
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  36. ^ a b c d e f g h Imbesi, Pete (May 5, 2017). "15 CLASSIC Cartoons Marvel SECRETLY Produced". CBR. Retrieved February 16, 2018. 
  37. ^ a b c Reddish, David (September 1, 2016). "15 Animated Superhero TV Shows You Completely Forgot About". Screen Rant. Retrieved February 24, 2017. 
  38. ^ Yoshihara, Nancy (November 2, 1987). "'Little Clowns' Find Happytown Outside Japan : Korea, Brazil Among Countries Drawing Animation Work as Yen Grows Stronger". Los Angeles Times. Retrieved February 16, 2018. 
  39. ^ Lenburg, Jeff (2006). Who's who in Animated Cartoons: An International Guide to Film & Television's Award-winning and Legendary Animators. Hal Leonard Corporation. p. 359. ISBN 9781557836717. Retrieved February 15, 2018 – via Google Books. 
  40. ^ "A Bedrock of U.S. Cartoon Production: TV: The Philippines' low costs and understanding of American culture are luring studios big and small". Los Angeles Times. Manila: Times Mirror Company. Associated Press. August 28, 1995. Retrieved May 28, 2014. 
  41. ^ Anderson, Jack (January 11, 1985). "Young Astronaut Program Is Taking Off". The Tuscaloosa News (111). New Media Investment Group. p. 4. Retrieved June 25, 2014. 
  42. ^ Carter, Robert L. (August 1, 1990). "Marvel Entertainment Group v. Young Astronaut Council". Leagle.com. Leagle, Inc. Retrieved August 7, 2016. Because of this, the show was postponed by CBS from the fall projected airing, although it was not cancelled. Eventually, YAC restrained the consultant and gave Marvel the freedom to go ahead with CBS' plans, and there was a meeting with CBS, Marvel and YAC in January, 1986, to discuss the show. The day after this meeting the space shuttle exploded and CBS notified the parties that the show was being cancelled. 
  43. ^ Rossen, Jake (2016-02-17). "Her Name Was Skeeter: The Mystery of the Missing Muppet". Mental Floss. Retrieved 2016-03-07. 
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  45. ^ a b c d e Gilroy, Dan (September 17, 1986). "Marvel Now A $100-Million Hulk: Marvel Divisions And Top Execs". Variety. Wayback Machine. p. 81. Archived from the original (jpeg) on 14 February 2012. Retrieved October 18, 2011. 

External links[edit]