The most recent iteration of the Marvel Production logo before being re-branded as New World Animation.
|Marvel Productions Ltd. (1981–1993)|
|Industry||Television and movie studio|
|Successor||Marvel Films Animation|
|Headquarters||Hollywood, Los Angeles, California|
Marvel Productions Ltd., later known as New World Animation Ltd., was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainment and eventually of News Corporation (Fox Entertainment Group).
Marvel Productions produced animated television series, motion pictures, and television specials such as Spider-Man and His Amazing Friends, The Incredible Hulk, My Little Pony: The Movie, The Transformers: The Movie, and G.I. Joe: The Movie as well as The Transformers and G.I. Joe: A Real American Hero television series. Most of Marvel Productions' non-Hasbro related back catalog is currently owned by The Walt Disney Company.
DePatie-Freleng Enterprises (1963–1981)
The company began in 1963 as DFE Films and was sold to Cadence Industries, Marvel Comics Group's owner, in 1981 after DFE founder and company executive Friz Freleng departed the company to return to his former job at Warner Bros. Animation. Freleng's business partner and DFE co-founder David H. DePatie continued to work for the company under the Marvel banner for several years until his retirement.
Marvel Productions (1981–1993)
Marvel Productions opened its Los Angeles studio in 1981. In 1984, Margaret Loesch joined Marvel Productions as President and Chief Executive Officer. Marvel Comics Group, owned by Cadence Industries Corporation since 1968, was sold to New World Pictures in 1986 along with Marvel Productions and incorporated as Marvel Entertainment Group (MEG).
With New World having cash flow problems, MEG was sold in January 1989 to Andrews Group, a MacAndrews and Forbes subsidiary, owned by Ronald Perelman. However, New World kept Marvel Productions and merged it with its own television business. MP moved their offices from Van Nuys to West Los Angeles in May 1989. New World's problems continued, which led them to also be acquired by the Andrews Group within the year. Loesch left for Fox Kids in 1990. In December 1992, New World formed New World Family Filmworks and New World Action Animation, headed by Marvel Productions president Rick Ungar, to produce $20 million worth of family entertainment programming.
New World Animation (1993–1996)
Marvel Productions was renamed New World Animation in November 1993. In 1994, Marvel and New World started up Marvel Films including Marvel Films Animation. New World Animation (The Incredible Hulk), Saban Entertainment (X-Men), and Marvel Films Animation (Spider-Man), each produced a Marvel series for television. Tom Tataranowicz was in charge of both Marvel Films Animation and New World Animation during this period.
News Corporation subsidiary (1996)
News Corporation/Fox Entertainment Group acquired New World Entertainment, along with New World Animation and Marvel Films Animation, in August 1996. At the same time, Saban Entertainment secured the rights from Marvel Entertainment Group for Captain America, Daredevil and Silver Surfer and additional characters to be developed into four series and 52 episodes over the next seven years.
Fox Family Worldwide and its assets, including the Marvel Productions library and Saban Entertainment, were purchased by the Walt Disney Company for $5.2 billion in July 2001, with Saban Entertainment renamed to BVS Entertainment in October 2001.
After getting its 2002 profit participation statements for the Marvel Productions library, Marvel Enterprises sued The Walt Disney Company over royalties in August 2004 after Disney would not open their books. This was followed by a November 2004 suit which claimed that the purchase of Fox Family did not transfer the shows' copyrights to Disney as the purchase was done without Marvel's approval. As part of both suits, Marvel claimed library income concealment and failure to exploit the characters.
|Spider-Man and His Amazing Friends||1981||NBC||Marvel property, paired with The Incredible Hulk|
|The Incredible Hulk||1982||NBC||Marvel property, paired with Spider-Man and His Amazing Friends|
|Meatballs & Spaghetti||1982||CBS||co-production with InterMedia Entertainment Company, Pan Sang East Company, MGM|
|Pandamonium||1982||CBS||co-production with InterMedia Entertainment Company|
|Dungeons & Dragons||1983-1985||CBS||co-production with TSR Entertainment/Dungeons and Dragons Entertainment Corp|
|G.I. Joe: A Real American Hero||1983-1986||Syndication||based on Hasbro toyline of same name with Sunbow Productions|
|Jim Henson's Muppet Babies||1984||CBS||based on Jim Henson's Muppets, paired with Little Muppet Monsters as Muppets, Babies and Monsters|
|The Transformers||1984-1987||Syndication||based on Hasbro toyline of same name with Sunbow Productions|
|Jim Henson's Little Muppet Monsters||September 14, 1985 – September 28, 1985||CBS||based on Jim Henson's Muppets, paired with Muppet Babies as Muppets, Babies and Monsters with Henson and Associates|
|Super Sunday (aka Super Saturday)||1985||Syndication||based on Hasbro toyline of same name co-produced with Sunbow Productions|
|Jem and the Holograms||1986||based on Hasbro toyline of same name co-produced with Sunbow Productions|
|Inhumanoids||1986||based on Hasbro toyline of same name co-produced with Sunbow Productions|
|My Little Pony 'n Friends||1986||Syndication||based on Hasbro toyline of same name with Sunbow Productions; first half of the show was My Little Pony while the second half was a wheel series|
|Defenders of the Earth||1986||Syndication||co-production with King Features Syndicate|
|Fraggle Rock||1987||NBC||based on Jim Henson's Fraggle Rock|
|Little Clowns of Happytown||1987||ABC||co-production with Murakami-Wolf-Swenson|
|Dino-Riders||1988||Syndication||co-produced by Tyco Toys; aired as part of the Marvel Action Universe block|
|RoboCop||1988||Syndication||co-production with Orion Pictures; aired as part of the Marvel Action Universe block|
|Rude Dog and the Dweebs||1989||CBS||co-production with Just for Kids|
|X-Men: Pryde of the X-Men||1989||Syndication||aired on the Marvel Action Universe block as a pilot for an X-Men series|
|Attack of the Killer Tomatoes||1990||FOX||co-production with Fox Children's Productions|
|Kid 'n Play||1990–1991||NBC||co-production with Saban Entertainment|
|Space Cats||1991–1992||NBC||co-production with Paul Fusco Productions|
|Bucky O'Hare and the Toad Wars||1991–1992||Syndication||co-production with Abrams/Gentile Entertainment, Continuity Comics, IDDH, and Sunbow Productions|
|Little Shop||1991||Fox||co-production with Saban Entertainment and Fox Children's Productions|
|Biker Mice from Mars||1993||Syndication||studio known as New World Animation onwards, released as Marvel Productions, distributed by New World (internationally), Genesis Entertainment (domestically), co-production with Philippine Animation Studios|
|The Incredible Hulk||1996||UPN|
- The Young Astronauts, licensed from the Young Astronaut Council and also adapted into a comic book by Marvel Comics; never aired due to the Space Shuttle Challenger disaster causing CBS to cancel the show before being produced.
- Stealth Warriors
|February 14, 1981||Pink at First Sight||ABC||production carried over from DePatie–Freleng Enterprises|
|May 20, 1982||The Grinch Grinches the Cat in the Hat||ABC||production carried over from DePatie–Freleng Enterprises and Dr. Seuss|
|October 25, 1983||The Charmkins||syndication||based on Hasbro toyline of same name|
|April 14, 1984||My Little Pony: Rescue at Midnight Castle||syndication||based on Hasbro toyline of same name|
|March 23, 1985||My Little Pony: Escape from Catrina||syndication||based on Hasbro toyline of same name|
|1987||Blondie and Dagwood||CBS||co-production with King Features Syndicate|
|1989||Blondie and Dagwood: Second Wedding Workout||CBS||co-production with King Features Syndicate|
|1993||The Magic Paintbrush||CBS||CBS prime time special sponsored by McDonald’s|
- Note: All programs are co-productions with Henson Associates. Except where noted,[note 1] the rights to these series are held by The Muppets Studio, LLC, a subsidiary of the Walt Disney Company.
- Note: All programs based on Hasbro properties are co-productions with Sunbow Productions. These programs are owned by Hasbro Studios.
- Gallavants (1984) (Direct-to-video)
- Little People Video (1988) (Direct-to-video series)
|June 20, 1986||My Little Pony: The Movie||with Sunbow Productions|
|August 8, 1986||The Transformers: The Movie||with Sunbow Productions|
|April 20, 1987||G.I. Joe: The Movie||with Sunbow Productions|
|January 1993||Gahan Wilson’s Diner||Theatrical short|
- David H. DePatie - president and chief executive officer (1980–1984)
- Margaret Loesch - president and chief executive officer (1984–1990)
- Rick Ungar - president and chief executive officer (1991–August 1995)
- Lee Gunther - senior vice president, production (1986)
- Stan Lee - vice president, creative affairs (1986)
- Michael Wahl - vice president, business affairs (1986)
- Peter Knepper - vice president and chief financial officer (1986)
- Hank Sarovan - vice president (1986)
- "Marvel Productions Plans Move to West Los Angeles". Los Angeles Times. Times Mirror Company. May 2, 1989. Retrieved October 22, 2010.
- Mangel, Andy (May 1991). "Reel Marvel". In Jim Salicrup. Marvel Age Issue 100. AndyMangels.com. Marvel Comics. Retrieved October 25, 2011.
- Gilroy, Dan (September 17, 1986). "Marvel Grows Into $100-Million Hulk". Variety. p. 92. Archived from the original (jpeg) on July 20, 2013. Retrieved October 18, 2011.
- "DePatie, David H". ASIFA-Hollywood Cartoon Hall Of Fame. The International Animated Film Society: ASIFA-Hollywood. Archived from the original on November 9, 2011. Retrieved May 17, 2012.
- Godfrey, Leigh (October 10, 2001). "Loesch Steps Down From Crown". Animation World Network. Retrieved February 16, 2018.
- Hicks, Jonathan P. (November 8, 1988). "THE MEDIA BUSINESS; Marvel Comic Book Unit Being Sold for $82.5 Million". The New York Times. The New York Times Company. Retrieved October 22, 2010.
- "History of MacAndrews & Forbes Holdings Inc". FundingUniverse. Retrieved January 22, 2016.
- "Margaret Loesch Biography". Yahoo! Movies. Yahoo!. Retrieved May 19, 2011.
- "New World forms two new kidvid banners". Variety. Cahners Business Information. December 8, 1992. Retrieved May 27, 2014.
- Times Staff (December 9, 1992). "New World Expands TV Program Activities". Los Angeles Times. Times Mirror Company. Retrieved May 27, 2014.
- Freeman, Mike (November 1, 1993). "New world of animation: former Marvel Entertainment chief Rick Ungar will head new division concentrating on original animated series, including upcoming 'Stealth Warriors.'". Broadcasting & Cable. Cahners Business Information. Retrieved May 27, 2014 – via HighBeam Research.(subscription required)
- "MARVEL ENTERTAINMENT AND AVI ARAD TO DEVELOP MEDIA PROJECTS". The Free Library. Farlex, Inc. Retrieved April 13, 2011.
- "John Semper on "Spider-Man": 10th Anniversary Interview". Marvel Animation Age. Toonzone. Archived from the original on May 14, 2011. Retrieved May 5, 2011.
- Cawley, John. "Marvel Films Animation 1993-1997". Home of John Cawley. Cataroo. Archived from the original on May 22, 2012. Retrieved 5 May 2011.
- Goldman, Michael. "Stan Lee: Comic Guru". Animation World Magazine. Animation World Network. Retrieved May 5, 2011.
- Materna, Marisa (February 24, 2005). "Gang of Seven Goes Employee-Owned Route". Animation World Network. Retrieved July 19, 2011.
- "August Issue News Section - Time Warner-Turner Merger Approved and Fox to Take Over New World". Animation World Magazine. August 1996. Retrieved July 19, 2011.
- "August Issue News Section - Marvel Super Heroics To Continue On Fox Kids Network". Animation World Magazine. August 1996. Retrieved July 19, 2011.
- Hillier, Barry (November 1, 1996). "Fox Kids Worldwide is born". Kidscreen. Retrieved November 21, 2010.
- "10-K Annual Report for the Period Ending 06/30/14" (PDF). shareholder.com. 21st Century Fox. August 14, 2014. p. 181. Retrieved January 21, 2016.
- "Disney Is Sued Over Copyrights". Los Angeles Times. Tribune Publishing. Reuters. November 2, 2004. Retrieved February 24, 2017.
- Hofmeister, Sallie (July 21, 2001). "Walt Disney to Acquire Fox Family". Los Angeles Times. Tribune Publishing. Retrieved February 26, 2017.
- DiOrio, Carl (October 24, 2001). "Fox Family costs Mouse less cheese in final deal". Variety. Cahners Business Information. Retrieved October 25, 2017.
- "Company Overview of BVS Entertainment, Inc". Bloomberg Businessweek. Bloomberg L.P. Retrieved January 16, 2016.
- Wilkerson, David B. (August 31, 2009). "Disney to acquire Marvel Entertainment for $4B". MarketWatch. Dow Jones & Company. Retrieved August 31, 2009.
- "Disney Newsroom". The Walt Disney Company. February 17, 2004. Archived from the original on 2004-12-07. Retrieved September 17, 2015.
- Fickett, Travis; Goldman, Eric; Iverson, Dan; Zoromski, Brian (May 3, 2007). "Spider-Man on TV". IGN. News Corporation. Retrieved September 9, 2010.
- "Top 100 Animated Series. 59. Spider-Man and His Amazing Friends". IGN. Ziff Davis, LLC. p. 59. Retrieved May 18, 2016.
- "The Incredible Hulk (1982)". IGN. Ziff Davis. Retrieved May 18, 2016.
- Leszczak, Bob (2016). Single Season Sitcoms of the 1980s: A Complete Guide. McFarland & Company. p. 99. ISBN 9781476623849. Retrieved October 24, 2017.
- "Dungeons & Dragons". IGN. Ziff Davis. Retrieved May 18, 2016.
- Gelman, Morrie (September 17, 1986). "Sunbow Takes To Marvel Like Duck To Water In Animation". Variety. p. 81. Archived from the original (jpeg) on February 14, 2012. Retrieved October 18, 2011.
- Solomon, Charles (May 11, 1988). "Animation Industry Finding Cost Of Laughter Is In Serious Trouble". Orlando Sentinel. Tribune Publishing. Entertainment News Service. Retrieved 2010-10-19.
- Swenson, John (December 22, 1987). "Cartoon Character Puts Singer Into Spotlight". Sun Sentinel. Tribune Publishing. United Press International. Retrieved February 24, 2017.
- Webber, Tim (December 10, 2016). "15 Cartoon Superheroes Who Jumped To Comic Books". Comic Book Resources. Retrieved February 24, 2017.
- Imbesi, Pete (May 5, 2017). "15 CLASSIC Cartoons Marvel SECRETLY Produced". CBR. Retrieved February 16, 2018.
- Reddish, David (September 1, 2016). "15 Animated Superhero TV Shows You Completely Forgot About". Screen Rant. Retrieved February 24, 2017.
- Yoshihara, Nancy (November 2, 1987). "'Little Clowns' Find Happytown Outside Japan : Korea, Brazil Among Countries Drawing Animation Work as Yen Grows Stronger". Los Angeles Times. Retrieved February 16, 2018.
- Lenburg, Jeff (2006). Who's who in Animated Cartoons: An International Guide to Film & Television's Award-winning and Legendary Animators. Hal Leonard Corporation. p. 359. ISBN 9781557836717. Retrieved February 15, 2018 – via Google Books.
- "A Bedrock of U.S. Cartoon Production: TV: The Philippines' low costs and understanding of American culture are luring studios big and small". Los Angeles Times. Manila: Times Mirror Company. Associated Press. August 28, 1995. Retrieved May 28, 2014.
- Anderson, Jack (January 11, 1985). "Young Astronaut Program Is Taking Off". The Tuscaloosa News (111). New Media Investment Group. p. 4. Retrieved June 25, 2014.
- Carter, Robert L. (August 1, 1990). "Marvel Entertainment Group v. Young Astronaut Council". Leagle.com. Leagle, Inc. Retrieved August 7, 2016.
Because of this, the show was postponed by CBS from the fall projected airing, although it was not cancelled. Eventually, YAC restrained the consultant and gave Marvel the freedom to go ahead with CBS' plans, and there was a meeting with CBS, Marvel and YAC in January, 1986, to discuss the show. The day after this meeting the space shuttle exploded and CBS notified the parties that the show was being cancelled.
- Rossen, Jake (2016-02-17). "Her Name Was Skeeter: The Mystery of the Missing Muppet". Mental Floss. Retrieved 2016-03-07.
- "Rick Ungar, president of New World Animation since 1991". Broadcasting & Cable. Cahners Business Information. August 28, 1995. Retrieved May 27, 2014 – via HighBeam Research.(subscription required)
- Gilroy, Dan (September 17, 1986). "Marvel Now A $100-Million Hulk: Marvel Divisions And Top Execs". Variety. Wayback Machine. p. 81. Archived from the original (jpeg) on 14 February 2012. Retrieved October 18, 2011.