Mary Brown's

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Mary Brown's
Private
IndustryCasual dining
Fast Food
Founded1969
FounderPatt Tarrant
Cyril Fleming
HeadquartersMarkham, Ontario
Number of locations
Approx. 140
Key people
Gregory Roberts (CEO)
Number of employees
Approx. 2,100
Websitehttp://www.marybrowns.com

Mary Brown's Chicken & Taters, usually referred to as Mary Brown's, is a Canadian quick service restaurant with approximately 140 locations coast-to-coast across Canada.

Mary Brown's also operates Mary's Diner in Port Elgin, Ontario and St. John's, Newfoundland and Mary Brown's Diner in Englewood, Florida.[1]

History[edit]

Mary Brown's Chicken, Taters and Coleslaw.

The first Mary Brown's restaurant opened in St. John's, Newfoundland, Canada in 1969. Originally named Golden Skillet for a very brief time, the chain assumed the name Mary Brown's in 1970.[2] Mary Brown is the creator of the chain's proprietary chicken recipe for southern chicken. Mary's recipe was sold to the founders of the brand, Pat Tarrant and Cyril Fleming, who brought the recipe to Newfoundland, Canada to open business in 1969.

By 1972, Mary Brown's had grown beyond the island of Newfoundland, opening locations in Oshawa, Ontario and Mississauga, Ontario. From there, the chain expanded west to Alberta, back east to the Maritimes and to the Prairies. More recently, Mary Brown's has opened several locations in British Columbia as well as a store in Yellowknife, Northwest Territories.[3] In 2017, Mary Brown's Diner opened in Englewood, Florida.[4]

Key executives[edit]

The sole Owner and CEO of Mary Brown's is Gregory Roberts of PI Enterprises Group, an entrepreneur and Chartered Accountant from Triton, Newfoundland & Labrador. Roberts acquired the brand in 2007 and since that time, has grown the chain from about 67 stores to its current count of approximately 140 stores.[5]

The President and COO of Mary Brown's is Hadi Chahin, a 20-year plus executive of the food services industry.[6] Prior to joining Mary Brown's, Hadi was the Vice President of Operations for Chartwells, a division of Compass Group Canada. He also held leadership roles with Sodexo Canada, Prime Restaurants and White Lodging Services. Chahin is leading the drive to further invigorate Mary Brown's, including a recent rebrand rolling out nationally in 2018 – as well launching the brand in new channels and expanding in existing markets.

Marketing[edit]

Mary Brown's uses the slogans Made Fresh from Scratch and Truly Canadian in their materials.[7]

Made Fresh from Scratch is a reflection of the brand's preparation methods, focusing on fresh rather than frozen chicken and farm fresh potatoes. Menu items are prepared and cooked by hand in each location, always in small batches to ensure peak flavour and juiciness. Mary Brown's frequently uses the word "handcrafted" to express how they prepare their food.[8]

Truly Canadian was adopted as a slogan in 2017 to reflect the brand's heritage as a Newfoundland- founded, Canadian-owned business. Company materials note that the company is family-owned and operated by Canadians, and sells Canada Grade A chicken raised by Canadian farmers.[9]

Mary Brown's cameo is frequently used in marketing. The cameo was launched in 2000 and has since become an integral part of the brand. Mary's ‘voice’ is increasingly used in print and social materials, with Mary sharing ideas and comments. The tone and manner of Mary's messages and all Mary Brown's materials is homespun with a touch of irreverence and whimsy.

Mary Brown's original logo was developed in the 1970s and drastically updated in 2000.[10] In late 2017, the logo underwent a refresh as part of a more complete rebranding.

Franchises and corporate stores[edit]

Mary Brown's has 14 corporate stores. The balance of its stores, 124, are franchised and located throughout Canada.[11]

Mary Brown's has been a member of the Canadian Franchise Association for 35 years. They have been awarded the Canadian Franchisees’ Choice Award 7 years consecutively.[12]

Mary Brown's currently operates approximately 140 stores nationally. Based on past growth patterns and innovative new approaches, the chain has declared plans to reach 200 stores by 2020.[13]

See also[edit]

References[edit]

  1. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  2. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  3. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  4. ^ "Former MHAs open Mary Brown's franchise in Florida". CBC News. Retrieved 2018-01-04.
  5. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  6. ^ "CFA Board of Directors | Canadian Franchise Association". www.cfa.ca. Retrieved 2018-01-04.
  7. ^ "Home". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  8. ^ "Made Fresh From Scratch™". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-04.
  9. ^ "A Canadian Success". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.
  10. ^ "Mary's Story". Mary Brown's Famous Chicken & Taters. Retrieved 2018-01-09.
  11. ^ "Home". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.
  12. ^ "Home". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.
  13. ^ "A Canadian Success". Mary Brown’s Quick Serve Chicken Franchise | Across Canada. Retrieved 2018-01-04.

External links[edit]