Mary Howarth was a British journalist and briefly a newspaper editor.
Although sometimes described as the first female editor on Fleet Street, she was preceded by Delariviere Manley and Rachel Beer. Almost all the staff at the Mirror were women, proprietor Alfred Harmsworth saw it as a paper "for gentlewomen by gentlewomen".
The first issue sold a relatively healthy 276,000 copies, but was soon down to 25,000. Harmsworth lost confidence in his plan for the paper. According to him, "women can't write and don't want to read". He wrote to Hamilton Fyfe to offer him the job of editor. Fyfe replied, confirming that he would be happy to take up the post, as soon as he could resign as editor of the Morning Advertiser.
Howarth, apparently only on loan from the Mail, returned to her former job at the Mail after a week's publication. Fyfe took up the editorial post early in 1904, sacking almost all the female staff. He relaunched the paper with a focus on printing photographs of events.
- Adrian Bingham, Gender, Modernity, and the Popular Press in Inter-War Britain", p.34
- Hadley Freeman "Ladies of the press", The Guardian, 16 June 2005
- Jeff Wright, "The myth in the Mirror", British Journalism Review, Vol. 14, No. 3, 2003, pages 59-66
- Dennis Griffiths (ed.) The Encyclopedia of the British Press, 1422–1992, London & Basingstoke: Macmillan, 1992, p.185
- Holland, Patricia (2004), "The politics of the smile: 'soft news' and the sexualization of the popular press", in Carter, Cynthia; Steiner, Linda, Critical readings: media and gender, Maidenhead: Open University Press, p. 73, ISBN 9780335210985. Preview.
|Editor of the Daily Mirror