Maryann Keller

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Maryann Keller
Maryann Keller @ NADA JD POWER AUTO FORUM.jpg
BornMaryann Katula
EducationBachelor of science
Alma materRutgers University
OccupationAutomotive industry analyst, author
Years active40
Known forAutomotive industry contributions
Spouse(s)Jay Chai

Maryann Keller (born in 1943) is an American automotive industry analyst and author.[1][2] Keller covered the auto industry as a Wall Street analyst from the 1970s until the 1990s.[3] She is currently principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001.

Personal life[edit]

Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai[2] a former Vice Chairman and CEO of the Japanese trading company ITOCHU in 1984. Maryann and Jay have three children.[2]


Keller attended Rutgers University where she obtained a bachelor's degree in chemistry.[2]


Keller became an auto analyst in the 1970s and according to the New York Times was “the first woman to be an auto analyst” in the United States.[3][2] In 1989 she published Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors which predicted the rise of Japanese automakers to the detriment of the Detroit three.[1][4][5] The book won the Eccles Prize for Economic Literature from Columbia University.[6]

After leaving her position as a Wall Street analyst in 1999, Keller managed’s automotive division and later started her own consultancy company in 2001.[7]


  • 1989 Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors
  • 1993, “Collision: GM, Toyota, and Volkswagen and the Race to Own the Twenty-first Century."[8][9][10]


  1. ^ a b RISEN, JAMES (1989-10-13). "She Speaks, and Detroit Listens : Maryann Keller, a highly respected auto industry analyst, takes GM to the woodshed in her new book". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-02-09.
  2. ^ a b c d e "The Media Star of Wall Street Auto Analyst Maryann Keller". Retrieved 2017-02-09.
  3. ^ a b Michael Blumstein (1983-08-21). "Big Name on Wall Street Moves Across The Table". The New York Times. Retrieved 2017-02-09.
  4. ^ "Rude Awakening: The Rise, Fall, and Struggle for Recovery..." tribunedigital-chicagotribune. Retrieved 2017-02-09.
  5. ^ Business, Anne B. Fisher; Anne B. Fisher Is A.; Magazine, Financial Journalist Who Has Covered The Automobile Industry For Fortune (1989-10-29). "Book & Business; Stuck in Reverse". The New York Times. ISSN 0362-4331. Retrieved 2017-02-09.
  6. ^ School, Columbia Business (2014-04-07). "The Eccles Prize: Past Winners". Columbia Business School Newsroom. Retrieved 2017-02-09.
  7. ^ Robyn Meredith (1999-12-19). "Private Sector; The Redesign of an Auto Analyst". The New York Times. Retrieved 2017-02-09.
  8. ^ "Carmakers' Prospects Checkered In Race To Future". The Chicago Tribune. Retrieved 2017-02-09.
  9. ^ Goodrich, Chris (1993-11-19). "Book Review Business : A Lively Ride Into Future of Auto Making : COLLISION: GM, Toyota, Volkswagen, and the Race to Own the 21st Century by Maryann Keller , Doubleday/Currency, $25, 287 pages". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-02-09.
  10. ^ "Nonfiction Book Review: Collision by Maryann Keller". Retrieved 2017-02-09.

External links[edit]