|Born||September 17, 1912|
|Died||July 16, 2012 (aged 99)|
|Alma mater||University of Tokyo|
|Occupation||2nd president of Panasonic, Businessman|
|Relatives||Konosuke Matsushita （Father in law）|
|Awards||Order of the Sacred Treasure in 1984|
Masaharu Matsushita (松下 正治 Matsushita Masaharu, September 17, 1912 – July 16, 2012), was a Japanese businessman who served as the second President of Panasonic for sixteen years beginning in 1961. He was the son-in-law of Panasonic's founder, Konosuke Matsushita. Masaharu Matsushita has been credited with expanding Panasonic into a global brand during a time of high economic expansion in Japan.
Matsushita was born Masaharu Hirata. He was the son of a painter. He originally studied law at the present-day University of Tokyo. Matsushita worked as a banker before joining Panasonic. In April 1940, he married Sachiko Matsushita, the daughter of Panasonic's founder, and was adopted into her family, taking their surname. He began working for his father-in-law the following month.
Masaharu Matsushita is credited with turning Panasonic into a global electronics brand. He succeeded his father-in-law as President of Panasonic in 1961 as the company's second president. Under him, Panasonic retained its management philosophy, which emphasized teamwork and promoted the idea that bosses were equal to their employees. High ranking management performed more tasks with their employees, such as cleaning bathrooms. Panasonic's company philosophy has been admired and copied within the Japanese business world. Masaharu Matsushita held the presidency of Panasonic for sixteen years, during a period of worldwide growth for Japan. Toshihiko Yamashita took over the presidency in 1977. He was conferred the Grand Cordon of the Order of the Sacred Treasure in 1984, and was appointed an honorary Knight Commander of the Order of the British Empire (KBE) in 1997.
Masaharu Matsushita died at Matsushita Memorial Hospital in Osaka, a hospital founded by his father-in-law, on July 16, 2012, at the age of 99. He was survived by his wife, Sachiko, and their sons, Panasonic Vice Chairman Masayuki Matsushita, and Hiro Matsushita who is a former driver in the Champ Car series and owns Swift Engineering, an aerospace firm and race car constructor which he bought in 1991. in 2018 Swift Engineering joint ventured with Kobe Institute of Computing called Swift Xi located in Kobe. He also owns Pacific Marketing, which oversees sponsorship arrangements for Panasonic.
- Kageyama, Yuri (2012-07-17). "Former Panasonic president Matsushita dies at 99". Associated Press. Retrieved 2012-07-18.
- Westflake, Adam (2012-07-17). "Panasonic's influential former president, chairman Matsushita dies at 99". Japan Daily Press. Retrieved 2012-07-18.
- Kotter, John P. (1997). Matsushita Leadership: Lessons from the 20th Century's Most Remarkable Entrepreneur. Simon and Schuster. p. 1932. ISBN 9780684834603. Retrieved 2012-07-22.
- Hidemasa Morikawa, ed. (2001). A History of Top Management in Japan: Managerial Enterprises and Family Enterprises. Oxford University Press. p. 147. ISBN 9780195131659. Retrieved 2012-07-22.
- Hidemasa Morikawa, ed. (2001). A History of Top Management in Japan: Managerial Enterprises and Family Enterprises. Oxford University Press. p. 149. ISBN 9780195131659. Retrieved 2012-07-26.
- "Semakan Penerima Darjah Kebesaran, Bintang dan Pingat".