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Mashape logo.png
Type Private
Founded 2010
Headquarters San Francisco, California, United States
Area served Worldwide
Founder(s) Augusto Marietti (CEO)
Michele Zonca
Marco Palladino (CTO)
Industry Internet
Slogan(s) Cloud API Hub
Registration Required
Available in English
Current status Active

Mashape is a hub for Cloud APIs.


The original product was first developed in mid-2009 in Milan, Italy and first incorporated in USA, in July 2009 as Mashape, Inc. Founded by Marco Palladino, Augusto Marietti and Michele Zonca, the original project was a Mashup (web application hybrid) platform used to easily aggregate different functions and UI elements from third party products and services. While developing the product for a year, the team dealt with a lot of APIs, and discovered the need to create a unified hub to organize the growing market of APIs. In mid-2010, the team started the development of the first API marketplace. Mashape appeared online in November 2010 as an Alpha product [1] and launched in private Beta in June 2011.[2]

From Milan to San Francisco[edit]

The team succeeded in raising the first funds in USA.[3] Mashape tried for two years to raise venture capital money in Italy from early 2008 to the end of 2009 without any success. Then, Mashape moved to USA, and from the time they met their first investors and got money in the bank, it only took 19 days. The team flew to San Francisco with no connections and few grants and to survive, they lived and worked night and day in other people houses. They changed houses multiple times, and for a short period lived/worked on Mashape in the original Airbnb house/office, it was a small company at that time.[4] After two months, Mashape founders were running out of money and very close to bankruptcy, when they met the people that later became investors. Mashape closed the angel round with less than $2,000 left in the bank.


In April 2010, Mashape received the first $101,000 in angel funding from early employees of the original team of YouTube and Max Sgrelli, the founder of Wave Group, an IT consulting company with over 1,300 employees. Later in August 2011, the company raised $1,500,000 in seed funding from prominent institutional investors [5] including New Enterprise Associates (NEA), Index Ventures and various angels including Jeff Bezos and Eric Schmidt's Innovation Endeavors.[6] During mid-2011, Mashape has rejected some acquisition offers to remain independent.[7]


Mashape appeared online in a private alpha version in November 17, 2010; with only 3 APIs.

In May 17, 2011 the company reached 100 APIs. Mashape moved to private beta on June 2, 2011 while supporting 110 APIs. Three months after, the company reached 200 APIs during the first week of September 2011.


The Mashape platform is built in Java and Play Framework while the API proxy is open source and built in node.js. Mashape also uses Objective-C, PHP, Ruby, Java (including Android), Python, and Erlang for the generation of client libraries.

Open Source Contributions[edit]

Mashape is a heavy contributor of open source tools: Amongst the company's efforts to build the API economy we find projects like UniREST, APIEmbed, Mockbin. These projects are maintained by the open source community of API developers on GitHub. On April 28, 2015 Mashape announced[8] the release of KONG, an open-source management layer for APIs and Microservices. Built on top of Nginx and Cassandra for delivering high performance and reliability, KONG has been the core project and engine that has powered Mashape's marketplace, a proven technology stack that has been handling billions of API calls over the years on AWS's infrastructure.

Business model[edit]

Mashape is free to use. It makes money by taking a fee from the provider's API billing cycle.