Faliero Masi commenced making bicycle frames at the Vigorelli Velodrome in Milan in the 1950s, after a career as a professional racer and team mechanic. In 1973 his son Alberto took over the Vigorelli shop. Faliero and two assistants went to the US and began production at a new facility in Carlsbad, California after selling the "Cicli Masi" name and trademark to an American businessman, Roland Sahm.
Later, Faliero returned to Italy. Disputes over volume production caused a break in relations between Masi and the US Masi investors. The ownership of the US trademark remained with the US operation, so the Masi family were unable to sell bikes in the US under their own name.
Alberto Masi would later release bikes into the US under the "Milano 3V" name.
The U.S. rights to the Masi name and logo are now owned by Haro Bikes.
In popular culture
- Howe, Russell W. "Mario Confente".[self-published source?]
- Gensheimer, Kurt (February 11, 2018). "The Mystique of Masi: From Vigorelli to Volumetrica". Ebykr.
- "Milano : History". Milano3v.com. Archived from the original on 2003-07-06. Retrieved 2011-12-03.
- "Archived copy". Archived from the original on 2009-06-01. Retrieved 2009-08-28.
- http://www.theracingbicycle.com/Faliero_Masi.html[self-published source?]
- "Archived copy". Archived from the original on 2011-07-08. Retrieved 2009-08-28.
- "Archived copy". Archived from the original on 2009-12-15. Retrieved 2009-08-28.
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