Mask Off

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"Mask Off"
Future – Mask Off.jpg
Single by Future
from the album Future
ReleasedApril 18, 2017[1]
Genre
Length3:23 (album version)
4:21 (remix featuring Kendrick Lamar)
Label
Songwriter(s)
Producer(s)
Future singles chronology
"No Pressure"
(2017)
"Mask Off"
(2017)
"Rollin"
(2017)
Music video
"Mask Off" on YouTube

"Mask Off" is a song by American rapper Future for his eponymous fifth studio album Future (2017). The track was later released as the second single after initially charting as an album track and receiving more popularity than the lead single "Draco".[2] It was Future's highest-charting single as a lead artist, peaking at number five on the US Billboard Hot 100, until the release of "Life is Good" debuting and peaking at number two.

Composition[edit]

Composed in E flat minor, the song samples "Prison Song" by Tommy Butler, released in 1978 as part of his musical Selma. It also bears similarities to "Topp Doggz" by Swedish hip hop band Looptroop Rockers with Petter, which also samples "Prison Song".[3] In this track, Future opens up about drug use and addiction problems (Percocets / Molly Percocets). It also tells a story that explores the surface of Future's past, from trapping to living a life of luxury.[4]

Chart performance[edit]

"Mask Off" peaked at number five on the US Billboard Hot 100 for the week of May 6, 2017, becoming Future's highest-charting overall single on the chart, before being surpassed by "Life is Good", which peaked at number two on the Hot 100 in 2020.[5] It also peaked in the top 10 in New Zealand, Sweden, Denmark, Switzerland, Canada and France, where it charted the highest at number two. It was certified seven times platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over four million units.

Music video[edit]

The music video for "Mask Off" was released on May 5, 2017. It was directed by Colin Tilley. It features appearances from Amber Rose and DJ Esco.

Live performances and remixes[edit]

The official remix features a guest appearance from American rapper Kendrick Lamar and was mixed by engineer Alex Tumay, released on May 23, 2017.[6] Its release follows the performance of "Mask Off" by Future alongside Kendrick Lamar at the 2017 Coachella Festival.[7] Lamar has performed live covers of "Mask Off" at every show on the Damn Tour since the release of the remix.[8]

Fellow rapper Joyner Lucas has released his own remix onto SoundCloud and YouTube. On the remix, he sent shots at rappers Logic and Lil Yachty.

On June 16, 2017, a remix produced by Marshmello was released.[9] Marshmello's fans have deemed the remix ironic as the DJ is known for masking his identity behind a marshmallow-inspired helmet.[10]

Track listing[edit]

Digital download
No.TitleLength
1."Mask Off"3:23
Digital download – Remix[11]
No.TitleLength
1."Mask Off" (Remix) (featuring Kendrick Lamar)4:17
Digital download – Marshmello Remix[12]
No.TitleLength
1."Mask Off" (Marshmello Remix)3:00

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[59] 3× Platinum 210,000double-dagger
Austria (IFPI Austria)[60] Gold 15,000double-dagger
Belgium (BEA)[61] Platinum 20,000double-dagger
Canada (Music Canada)[62] 5× Platinum 400,000double-dagger
Denmark (IFPI Danmark)[63] Platinum 90,000double-dagger
France (SNEP)[64] Diamond 233,333double-dagger
Germany (BVMI)[65] Platinum 400,000double-dagger
Italy (FIMI)[66] Platinum 50,000double-dagger
Mexico (AMPROFON)[67] Platinum+Gold 90,000double-dagger
Netherlands (NVPI)[68] 2× Platinum 80,000double-dagger
New Zealand (RMNZ)[69] Platinum 30,000double-dagger
Poland (ZPAV)[70] 2× Platinum 40,000double-dagger
Portugal (AFP)[71] Platinum 10,000double-dagger
Sweden (GLF)[72] 3× Platinum 120,000double-dagger
Switzerland (IFPI Switzerland)[73] Platinum 20,000double-dagger
United Kingdom (BPI)[74] 2× Platinum 1,200,000double-dagger
United States (RIAA)[75] 8× Platinum 8,000,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

Release history[edit]

Region Date Format Version Label Ref.
United States April 18, 2017 Contemporary hit radio Original [1]
May 23, 2017 Digital download Remix [11]
June 16, 2017 Marshmello Remix [12]

Legacy[edit]

See also[edit]

References[edit]

  1. ^ a b "Top 40/Future Releases". All Access. Archived from the original on April 17, 2017. Retrieved April 17, 2017.
  2. ^ Chandler, D.L. (April 8, 2017). "Future's "Mask Off" Single Goes Gold Amid #MaskOffChallenge Spree". HipHopDX. Retrieved April 10, 2017.
  3. ^ "A Brief History of That Kickass Flute Sample on Future's "Mask Off"". 2017-02-24.
  4. ^ "Mask Off Lyrics". Genius. Archived from the original on 22 June 2019.
  5. ^ "Future Chart History". Billboard. Retrieved 2020-01-22.
  6. ^ "Preview Kendrick Lamar's Verse on Future's "Mask Off" Remix". XXL. May 23, 2017. Retrieved May 23, 2017.
  7. ^ "Coachella 2017: Watch Kendrick Lamar Bring Out Future, Travis Scott, Schoolboy Q". Pitchfork. April 17, 2017. Retrieved May 23, 2017.
  8. ^ Masley, Ed (July 13, 2017). "Kendrick Lamar launches DAMN. Tour in Glendale with triumphant one-man show of force". AZ Central. Retrieved October 30, 2017.
  9. ^ "Mask Off (Marshmello Remix)". Retrieved 2017-06-17.
  10. ^ Lucas (2017-06-16). "Marshmello Ironically Remixes "Mask Off" By Future". Your EDM. Retrieved 2017-06-17.
  11. ^ a b Remix version of Mask Off, featuring Kendrick Lamar, both non-explicit and explicit versions was released on May 23, 2017, on Apple Music.
  12. ^ a b Marshmello's remix version of Mask Off, both non-explicit and explicit versions was released on June 16, 2017, on Apple Music.
  13. ^ "Future – Mask Off". ARIA Top 50 Singles. Retrieved June 3, 2017.
  14. ^ "ARIA Urban Singles Chart". ARIA. Retrieved April 5, 2017.
  15. ^ "Future – Mask Off" (in German). Ö3 Austria Top 40. Retrieved May 11, 2017.
  16. ^ "Future – Mask Off" (in Dutch). Ultratop 50. Retrieved May 5, 2017.
  17. ^ "Future – Mask Off" (in French). Ultratop 50. Retrieved May 26, 2017.
  18. ^ "Future Chart History (Canadian Hot 100)". Billboard. Retrieved June 6, 2017.
  19. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201716 into search. Retrieved April 25, 2017.
  20. ^ "Future – Mask Off". Tracklisten. Retrieved April 19, 2017.
  21. ^ "Future: Mask Off" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved April 23, 2017.
  22. ^ "Top Singles (téléchargement + streaming) - SNEP" (in French). SNEP. Retrieved April 18, 2017.[permanent dead link]
  23. ^ "Future – Mask Off" (in German). GfK Entertainment Charts. Retrieved April 21, 2017.
  24. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 15, 2017.
  25. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved April 21, 2017.
  26. ^ "The Irish Charts – Search Results – Future". Irish Singles Chart. Retrieved June 3, 2017.
  27. ^ "Classifica settimanale WK 18" (in Italian). Federazione Industria Musicale Italiana. Retrieved May 5, 2017.
  28. ^ "Latvijas Top 40". Latvijas Radio. April 30, 2017. Archived from the original on May 3, 2017. Retrieved May 3, 2017.
  29. ^ "Nederlandse Top 40 – week 19, 2017" (in Dutch). Dutch Top 40. Retrieved May 12, 2017.
  30. ^ "Future – Mask Off" (in Dutch). Single Top 100. Retrieved April 13, 2017.
  31. ^ "Future – Mask Off". Top 40 Singles. Retrieved June 2, 2017.
  32. ^ "Future – Mask Off". VG-lista. Retrieved April 29, 2017.
  33. ^ "BillboardPH Hot 100". Billboard Philippines. June 12, 2017. Retrieved June 12, 2017.
  34. ^ "Future – Mask Off". AFP Top 100 Singles. Retrieved June 8, 2017.
  35. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 3, 2017.
  36. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201714 into search. Retrieved April 11, 2017.
  37. ^ "Future – Mask Off". Singles Top 100. Retrieved April 21, 2017.
  38. ^ "Future – Mask Off". Swiss Singles Chart. Retrieved April 10, 2017.
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  40. ^ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved April 15, 2017.
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  42. ^ "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 2, 2017.
  43. ^ "Future Chart History (Rhythmic)". Billboard. Retrieved June 13, 2017.
  44. ^ "ARIA End of Year Singles 2017". Australian Recording Industry Association. Retrieved January 5, 2018.
  45. ^ "Jaaroverzichten 2017". Ultratop. Retrieved December 21, 2017.
  46. ^ "Canadian Hot 100 – Year-End 2017". Billboard. Retrieved December 17, 2017.
  47. ^ "Track Top-100 2017". Hitlisten. Retrieved January 11, 2018.
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  50. ^ "Stream Top 100 - 2017". Mahasz. Retrieved February 17, 2018.
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  52. ^ "Top Selling Singles of 2017". Recorded Music NZ. Retrieved December 22, 2017.
  53. ^ "Årslista Singlar – År 2017" (in Swedish). Sverigetopplistan. Retrieved January 16, 2018.
  54. ^ "Schweizer Jahreshitparade 2017 – hitparade.ch". Hung Medien. Retrieved December 31, 2017.
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  58. ^ "Rhythmic Songs – Year-End 2017". Billboard. Retrieved August 13, 2019.
  59. ^ "ARIA Charts – Accreditations – 2017 Singles" (PDF). Australian Recording Industry Association. Retrieved August 22, 2021.
  60. ^ "Austrian single certifications – Future – Mask Off" (in German). IFPI Austria. Retrieved January 18, 2018.
  61. ^ "Ultratop − Goud en Platina – singles 2017". Ultratop. Hung Medien. Retrieved July 31, 2017.
  62. ^ "Canadian single certifications – Future – Mask Off". Music Canada. Retrieved June 13, 2017.
  63. ^ "Danish single certifications – Future – Mask Off". IFPI Danmark. Retrieved December 12, 2017. Scroll through the page-list below until year 2017 to obtain certification.
  64. ^ "French single certifications – Future – Mask Off" (in French). Syndicat National de l'Édition Phonographique. Retrieved August 3, 2017.
  65. ^ "Gold-/Platin-Datenbank (Future; 'Mask Off')" (in German). Bundesverband Musikindustrie. Retrieved January 15, 2018.
  66. ^ "Italian single certifications – Future – Mask Off" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 23, 2017. Select "2017" in the "Anno" drop-down menu. Select "Mask Off" in the "Filtra" field. Select "Singoli" under "Sezione".
  67. ^ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved May 23, 2020. Type Future in the box under the ARTISTA column heading and Mask Off in the box under TÍTULO
  68. ^ "Dutch single certifications – Future – Mask Off" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. Retrieved October 14, 2021. Enter Mask Off in the "Artiest of titel" box.
  69. ^ "New Zealand single certifications – Future – Mask Off". Recorded Music NZ. Retrieved June 30, 2017.
  70. ^ "Wyróżnienia – Platynowe płyty CD - Archiwum - Przyznane w 2019 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved October 7, 2019.
  71. ^ "Portuguese single certifications – Future – Mask Off" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved October 3, 2021.
  72. ^ "Sverigetopplistan – Future" (in Swedish). Sverigetopplistan. Retrieved September 16, 2017.
  73. ^ "The Official Swiss Charts and Music Community: Awards (Future; 'Mask Off')". IFPI Switzerland. Hung Medien. Retrieved October 14, 2021.
  74. ^ "British single certifications – Future – Mask Off". British Phonographic Industry. Retrieved June 18, 2021.Select singles in the Format field. Select Platinum in the Certification field. Type Mask Off in the "Search BPI Awards" field and then press Enter.
  75. ^ "American single certifications – Future – Mask Off". Recording Industry Association of America. Retrieved December 2, 2020.
  76. ^ "Future's 'Mask Off' Trends After CDC Reveals New Guidelines". HipHopDX. 2021-05-13. Retrieved 2021-08-08.
  77. ^ "How Future's 'Mask On' COVID-19 Campaign Has Helped Hundreds of Thousands". Complex. Retrieved 2021-08-08.
  78. ^ Alston, Trey. "Future's 'Mask Off' Has 'Easily' Provided More Than 100,000 Masks During The Coronavirus Pandemic". MTV News. Retrieved 2021-08-08.
  79. ^ Johnson, Cherise (2020-09-20). "City of Inglewood creates COVID-19 "Mask On" PSA inspired by Future". REVOLT. Retrieved 2021-08-08.