Number of locations
|75 markets worldwide|
|Revenue||€ 811 million (2018)|
Massimo Dutti (Spanish pronunciation: [ˈmasimo ˈðuti]) is a Spanish clothes manufacturing brand that is part of the Inditex group. Despite the Italian name, "Massimo Dutti" is not a fashion designer, nor a real person, but a trademark. It is a wholly owned Spanish company. The company employs over 10,000 people internationally. When founded in 1985, its product range was limited to menswear. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the masstige market.
In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully. The company has diversified its supply and offers clothes for women and children, as well as perfumes. It has 781 stores in 75 countries.
The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women. While the existing Massimo Dutti fragrance line was distributed in a network of multi-brand retailers such as Douglas, El Corte Ingles and Amazon.com, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets.
In line with its social commitment, Massimo Dutti has, since 2001, been proud to be working closely with mental health and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz (Ourense), Llagostera (Barcelona) and Igualada (Barcelona).
- "pullbear-adelanta-a-massimo-dutti-como-la-tercera-mayor-cadena-de-inditex-tras-crecer-un-112-en-el-primer-semestre" (in Spanish).
- Massimo Dutti
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- Inditex on the move to take fragrance market by storm Santamaria, B., 2018.
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