Mastering the Universe

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Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea
MasteringTheUniverse.jpg
Author Roger Sweet & David Wecker
Country United States
Language English
Publisher Emmis Books
Publication date
July 11, 2005
Media type Print (Paperback)
Pages 240 pages
ISBN 1-57860-223-8
OCLC 59712548
688.7/2 22
LC Class NK4894.3.H46 S94 2005

Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.

Description[edit]

Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.[1]

References[edit]