Matches Fashion

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IndustryLuxury Fashion
FoundedLondon in 1987
FounderTom and Ruth Chapman
United Kingdom
Number of locations
Area served
Key people
Ulric Jerome (CEO) Tom and Ruth Chapman
ProductsMen's Fashion
Women's Fashion
Fashion Accessories
ParentApax Partners is a London-based global luxury retailer for men and women, offering the work of more than 400 luxury brands like Gucci, Prada, Stella McCartney,[1] Saint Laurent, Alexander McQueen,[2] Burberry and Lanvin. The business operates online and via four London stores, and runs No.23, a private-shopping townhouse.

Head Office[edit]

The headquarter is located in the tallest skyscraper in the United Kingdom, The Shard.[3]

In 2016, Matchesfashion relocated its London headquarters from Clapham Common to The Shard during the first half of the year, ahead of its international expansion push.[4] They currently occupy 7th, 8th and 11th floors of The Shard with over 500 members of staff.


Tom Chapman and Ruth Chapman opened the first Matches store in Wimbledon Village in 1987. They opened their second store in Richmond ten years later in 1997, followed by a third in Ledbury Road in 1999.

In 2004, Matches launched their own magazine promoting their brands and products, and in 2007 they launched their website.

Matches relocated their head office to Clapham in 2008 and opened another store in Marylebone High Street, followed by a private shopping townhouse for VIP clients in Marylebone in 2011.

In 2013 the company rebranded to MATCHESFASHION.COM and opened another store in Wimbledon on the High Street in 2014.

The brand appointed Rachael Proud as Creative Director, redesigned their website to be fully responsive, and launched own label RAEY in 2015.

Matches relocated again in 2016 to the Shard, in addition to opening an outlet store at Hackney Walk[5] and launching a mobile app.

In 2017, the brand marked its 30-year anniversary with events in New York, Paris and Los Angeles, as well as launching a social campaign. In October that year, Tom and Ruth Chapman sold a majority stake of to private-equity funds managed by Apax Partners.[6]

A new 20,000sq ft photo studio was opened in 2018 at Queen Elizabeth Olympic Park.

Key People[edit]

  • Ulric Jerome (CEO)
  • Tom Chapman (Founder)
  • Ruth Chapman (Founder)


  1. ^
  2. ^ Daily Mail : Alexander McQueen at Matches Fashion
  3. ^ The Shard
  4. ^ [1]
  5. ^ "Matchesfashion to open outlet store in London's Hackney". Drapers. Retrieved 2018-09-04.
  6. ^ Clarke, Katherine. "British Fashion Entrepreneurs Spend $24 Million on Modern Los Angeles Compound". Wall Street Journal. New York City, New York. Retrieved December 18, 2017.

External links[edit]

Coordinates: 51°27′33″N 0°7′55″W / 51.45917°N 0.13194°W / 51.45917; -0.13194