Matches Fashion

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Privately owned company
Industry Fashion Retail
Founded London in 1987
Founder Tom and Ruth Chapman
Headquarters The Shard
32 London Bridge Street
, United Kingdom
Number of locations
Area served
Key people

Ulric Jerome (CEO)

Tom and Ruth Chapman (Executive Co-Chairmen)
Products Men's Fashion
Women's Fashion
Fashion Accessories
Website, Marylebone.

Matches Fashion is a London-based luxury fashion retailer. The company offers the work of more than 400 luxury brands like Gucci, Saint Laurent, Alexander McQueen,[1] Burberry and Lanvin. The business operates online and via four London stores, and runs No.23, a private-shopping townhouse. The company headquarters are at The Shard in London Bridge.[2] The fulfilment centre is based in north-west London.


  • 1987 Tom and Ruth Chapman open the first Matches store in Wimbledon Village, south west London
  • 1997 A second store opens in Richmond, London
  • 1999 Matches opens in Ledbury Road, Notting Hill
  • 2004 Matches publish their own magazine which promotes the brands and product they stock
  • 2007 Matches launches its website
  • 2008 A store opens in Marylebone High Street, London
  • 2008 The head office relocates to Clapham, south west London
  • 2011 Matches open a private shopping townhouse for VIP clients in London’s Marylebone
  • 2013 The company rebrands to MATCHESFASHION.COM across the whole business including London stores
  • 2014 Open a store on Wimbledon High Street, London
  • 2015 Own label RAEY launches for both men and women, Rachael Proud is Creative Director
  • 2015 MATCHESFASHION.COM launches a new fully responsive site across all devices
  • 2016 The head office relocates to London landmark The Shard
  • 2016 MATCHESFASHION.COM outlet store launches at Hackney Walk, London[3]
  • 2016 Mobile App is launched
  • 2017 30th anniversary supported by In Residence events in New York, Paris and Los Angeles
  • 2017 Social campaign #MFx30yearsandcounting

Key People[edit]

  • Tom Chapman (Founder and Co-Executive Chairman)
  • Ruth Chapman (Founder and Co-Executive Chairman)
  • Ulric Jerome (CEO)


External links[edit]

Coordinates: 51°27′33″N 0°7′55″W / 51.45917°N 0.13194°W / 51.45917; -0.13194