Matt Haig

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Matt Haig at Foyle'sBookstore, London February 2016

Matt Haig (born 1975) is a British novelist and journalist. He may be known best for young-adult or juvenile speculative fiction.[1] He is also the author of several books on digital marketing, including the best-selling Brand Failures, which was republished in 2011 by KoganPage,[2] and Mobile Marketing.[3]


Haig was born in Sheffield and now lives in York. He studied at Hull University and Leeds University before running his own internet marketing company and working for a nightclub in Spain.[4] He wrote a series of successful books on e-marketing and digital marketing before his first novel was published in 2005. As a journalist, he has contributed to The Guardian, The Sunday Times, The Independent, The Sydney Morning Herald and The Face.

His novels, the first of which was published in 2005, are often dark and quirky takes on family life. The Last Family in England retells Shakespeare's Henry IV, Part 1 with the protagonists as dogs. It was a best-seller in the UK and the film rights have been sold to Brad Pitt's Plan B production company with Taika Waititi directing. His second novel Dead Fathers Club is based on Hamlet, telling the story of an introspective 11-year-old dealing with the recent death of his father and the subsequent appearance of his father's ghost. His third adult novel, The Possession of Mr Cave, deals with an obsessive father desperately trying to keep his teenage daughter safe. His children's novel, Shadow Forest, is a fantasy that begins with the horrific death of the protagonists' parents. It won the Nestlé Children's Book Prize in 2007. He followed it with the sequel, Runaway Troll, in 2008.

Haig's vampire novel The Radleys, was published in 2011.[5] A film adaptation of The Radleys has been announced, with Alfonso Cuarón attached to produce.[6] Published in 2013, The Humans is the story of an alien who takes the identity of a university lecturer whose work in mathematics threatens the stability of the planet who must also cope with the home life which accompanies his task. The novel is in part an examination of mental illness and how those who suffer can become isolated.



  • The Last Family in England (Jonathan Cape, 2004); US title, The Labrador Pact
  • The Dead Fathers Club (Cape, 2006)
  • Shadow Forest (2007); US title, Samuel Blink and the Forbidden Forest
  • The Possession of Mr Cave (The Bodley Head, 2008)
  • Runaway Troll (Cape, 2008); US title, Samuel Blink and the Runaway Troll
  • The Radleys (Bodley, 2010)
  • The Humans (Canongate Books, 2013)
  • Echo Boy (Bodley, 2014)
  • Reasons to Stay Alive (Canongate, 2015) – autobiographical
  • A Boy Called Christmas (Canongate, 2015)


  • How Come You Don't Have An E-Strategy (Kogan Page, 2002)
  • Brand Failures (Kogan Page, 2003)
  • Brand Royalty (Kogan Page, 2004)
  • Brand Success (Kogan Page, 2011)


  1. ^ Matt Haig at the Internet Speculative Fiction Database. Select a title to see its linked publication history and general information. Select a particular edition (title) for more data at that level, such as a front cover image or linked contents. Retrieved 2015-04-13.
  2. ^ "Book details on Kogan Page". Kogan Page. Retrieved 8 January 2016. 
  3. ^ "NY Journal of Books". NY Journal of Books. Retrieved 8 January 2016. 
  4. ^ "Matt Haig Biography". British Council Literature. Retrieved 8 January 2016. 
  5. ^ [1][dead link]
  6. ^ [2][dead link]

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