Matthew Freud

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Matthew Freud
Matthew Freud (38287066111) (cropped).jpg
Freud at the 2017 Web Summit, Lisbon
Born (1963-11-02) 2 November 1963 (age 59)
EducationWestminster School
OccupationPublic relations executive

Matthew Freud (born 2 November 1963) is head of Freud Communications, an international public relations firm in the United Kingdom.

Early life[edit]

Freud is the son of the actress June Flewett and the writer and German-born British politician Sir Clement Freud. His sister is television interviewer Emma Freud. His great-grandfather was Sigmund Freud. He is the nephew of the artist Lucian Freud and (by former marriage) of the writer Lady Caroline Blackwood, and his cousins include fashion designer Bella Freud, and novelists Susie Boyt and Esther Freud.[1]


Matthew Freud founded Freud Communications in 1985.[2] Adam Curtis in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" that rose in the Clinton-Blair years.[3] In 2009 PRWeek called Freud "the most influential PR professional in the UK".[4]

Freud, his sister Emma and brother-in-law Richard Curtis, sit on the board of Trustees for Comic Relief.[5]

In May 2005, in partnership with Piers Morgan, he acquired ownership of the Press Gazette and the British Press Awards, in a deal worth £1million.[6][7] Many major newspapers boycotted the event citing an apparent conflict of interest as one of the reasons.[8][9]

According to the Sunday Times Rich List in 2020, Freud is worth an estimated £170 million, a decrease of £10 from the previous year.[10]

Personal life[edit]

Freud's first wife was Caroline Hutton, with whom he had two sons: George Rupert Freud and Jonah Henry Freud. Caroline subsequently married the 9th Earl Spencer, brother of Diana, Princess of Wales.

His second wife was Elisabeth Murdoch, second daughter of media magnate Rupert Murdoch, head of News Corporation. When the couple began dating (while working as colleagues), she was pregnant with a second child by her first husband and business partner, Elkin Pianim (the son of Ghanaian financial and political mogul Kwame Pianim). The couple married 18 August 2001 at Blenheim Palace,[11] and have two children, a daughter born in 2000 and a son born in 2007.[12] They divorced in 2014.[13] During the divorce, it emerged that Freud had fathered a child with a mutual friend two years previously, born in 2012.[citation needed]

In November 2012, Freud was banned from driving for six months and fined £830 after police caught him driving at 117 miles per hour (188 km/h) in a borrowed Ferrari on the M5 motorway. His son was asleep in the front of the car at the time of the offence. Exeter Magistrates' Court was told that he had already incurred nine penalty points on his driving licence in the previous three years – two fixed penalties for speeding and one for using a mobile phone while driving.[14]

He is a friend of several members of the Conservative party, including George Osborne and David Cameron. Freud has also invited Cameron to many events and is part of the so-called 'Notting Hill Set' of influential Conservative-linked figures. During their marriage, Murdoch and Freud owned Burford Priory in Oxfordshire, and hence were also considered members of the Chipping Norton set.[15]

See also[edit]


  1. ^ "Freud family tree index | Media |". Retrieved 29 December 2020.
  2. ^ "Freud Communications". Retrieved 25 December 2011.
  3. ^ "BBC Four – Storyville". BBC. 10 December 2011. Retrieved 25 December 2011.
  4. ^ Rogers, Danny. "Power Book top ten PR gurus revealed". Retrieved 29 December 2020.
  5. ^ Comic Relief – Trustees. Archived 23 February 2010 at the Wayback Machine
  6. ^ "Piers Morgan clinches Press Gazette deal",, 13 June 2005.
  7. ^ Julia Day, "Piers Morgan turns proprietor with purchase of Press Gazette", The Guardian, 28 May 2005.
  8. ^ 2006 British Press Awards.
  9. ^ Daily Telegraph, 24 January 2006 – Money.
  10. ^ Times, The Sunday. "Rich List 2020: profiles 703–799=, featuring Eric Clapton and Rory McIlroy". ISSN 0140-0460. Retrieved 4 August 2020.
  11. ^ Teather, David (18 August 2001). "A private affair as golden couple keep wedding out of limelight". The Guardian. London. Retrieved 15 April 2009.
  12. ^ Sweney, Mark (6 October 2014). "Matthew Freud and Elisabeth Murdoch to divorce". The Guardian. Retrieved 24 September 2020.
  13. ^ Gosden, Emily (5 October 2014). "Elisabeth Murdoch and Matthew Freud to divorce". The Daily Telegraph. Retrieved 15 October 2014.
  14. ^ "Matthew Freud banned for driving at 117mph with son". BBC. 15 November 2012. Retrieved 4 December 2014.
  15. ^ Caroline Dewar (5 March 2012). "Who's who in the Chipping Norton set". The Daily Telegraph. Retrieved 6 May 2012.

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