Maude (TV series)

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Created by Norman Lear
Theme music composer
Opening theme "And Then There's Maude"
Performed by Donny Hathaway
Country of origin United States
Original language(s) English
No. of seasons 6
No. of episodes 141 (list of episodes)
Running time 30 minutes
Production company(s) Tandem Productions
Original network CBS
Original release September 12, 1972 (1972-09-12) – April 22, 1978 (1978-04-22)
Preceded by All in the Family
Followed by Good Times
Hanging In
Related shows

Maude is an American sitcom that was originally broadcast on the CBS network from September 12, 1972 until April 23, 1978.

Maude stars Beatrice Arthur as Maude Findlay, an outspoken, middle-aged, politically liberal woman living in suburban Tuckahoe, Westchester County, New York, with her fourth husband, household appliance store owner Walter Findlay (Bill Macy). Maude embraces the tenets of women's liberation, always votes for Democratic Party candidates, strongly supports legal abortion, and advocates for civil rights and racial and gender equality. However, her overbearing and sometimes domineering personality often gets her into trouble when speaking out on these issues.

The program was a spin-off of All in the Family, on which Beatrice Arthur had made two appearances as the character of Maude, Edith Bunker's cousin; like All in the Family, Maude was a sitcom with topical storylines created by producer Norman Lear.

Unusual for a U.S. sitcom, several episodes (such as "Maude's Night Out" and "The Convention") featured only the characters of Maude and Walter, in what amounted to half-hour "two-hander" teleplays. Season 4's "The Analyst" was a solo episode for Beatrice Arthur, who delivered a soul-searching, episode-length monologue to a silent psychiatrist.


Walter and Maude

Maude Findlay (Beatrice Arthur) first appears in a December 1971 episode of All in the Family. She is Edith Bunker's cousin (Jean Stapleton) who has been married four times. Her first husband, Barney, had died shortly after their marriage; she had divorced the next two, Albert and Chester. Albert was never portrayed on screen, but the episode "Poor Albert" revolved around his death, while former second husband Chester would appear on the show (played by Martin Balsam). Her current husband, Walter Findlay (played by Bill Macy), owns an appliance store called Findlay's Friendly Appliances. Maude and Walter met just before the 1968 presidential election. Maude sometimes gets in the last word during their many arguments with her hallmark catchphrase, "God'll getcha for that, Walter." Maude's deep, raspy voice is also an occasional comic foil whenever she answers the phone and explains "No, this is not Mr. Findlay; this is Mrs. Findlay! Mr. Findlay has a much higher voice."

Maude's daughter from her second marriage, Carol Traynor (played by Adrienne Barbeau in All in the Family, and then by Marcia Rodd), is also divorced and has one child, like Maude. Carol and her son, Phillip (played by Brian Morrison and later by Kraig Metzinger), live with the Findlays. Though single, Carol maintains her reputation of dating many men. She dates various men throughout early seasons, eventually forming a serious (but brief) relationship with a man named Chris (played by Fred Grandy) in the later seasons. Like her mother, Carol is an outspoken liberal feminist who is not afraid to speak her mind, though they often clash. After the fourth season, with a new time slot and a drop in the ratings, Barbeau's appearances were reduced.

Conrad Bain as Dr. Arthur Harmon

The Findlays' next-door neighbors are Dr. Arthur Harmon, a stuffy, sardonic Republican and foil for Maude played by Conrad Bain and his sweet but scatterbrained second wife Vivian, played by Rue McClanahan, who confirmed in an interview with the Archive of American Television that she was approached by Norman Lear during the taping of the All in the Family episode "The Bunkers and the Swingers" (1972), to take on the role as a late replacement for Doris Roberts, who was originally intended for the part.[1] Arthur has been Walter's best friend since the two men served together in World War II; he was the one who brought Walter and Maude together in 1968 and "affectionately" called Maude "Maudie." Vivian has been Maude's best friend since they both attended college together. At the beginning of the series, Arthur is a widower and Vivian is a soon-to-be divorcée. Arthur and Vivian begin dating at the beginning of the second season and marry each other by the end of the season.

The housekeepers[edit]

For the entire run of the show, Maude also has a housekeeper. At the beginning of the series, the Findlays hire Florida Evans, a no-nonsense black woman who often has the last laugh at Maude's expense. Maude often makes a point of conspicuously and awkwardly demonstrating how open-minded and liberal she is (Florida almost quit working for Maude because of this). Despite Florida's status as a maid, Maude emphasizes to Florida that they are "equals," and insists she enter and exit the Findlay house via the front door (even though the back door is more convenient).

Maude and Mrs. Naugatuck

As portrayed by Esther Rolle, the character of Florida proved so popular that, in 1974, she became the star of her own spin-off series, entitled Good Times. In the storyline of Maude, Florida's husband, Henry (later James), received a raise at his job, and she quit to be a full-time housewife and mother. Good Times is based on the childhood of its creator, Mike Evans, who starred as Lionel Jefferson on All in the Family and The Jeffersons. Whereas Maude took place in New York, the setting for Good Times was Chicago.

After Florida's departure in 1974, Mrs. Nell Naugatuck (played by Hermione Baddeley), an elderly (and vulgar) British woman who drinks excessively and lies compulsively, assumes the role of housekeeper. Unlike Florida, who commuted to work, Mrs. Naugatuck is a live-in maid. She meets and begins dating Bert Beasley (an elderly security guard at a cemetery, played by J. Pat O'Malley) in 1975. They marry in 1977 and move to Ireland to care for Bert's mother. Mrs. Naugatuck's frequent sparring with Maude is, arguably, just as comedically popular as Florida's sparring. The difference in the two relationships was that Mrs. Naugatuck often seems as if she despised Maude Findlay, whereas Florida seems only periodically frustrated by her boss.

Lear said the last name 'Naugatuck' was directly taken from the town of Naugatuck, Connecticut, which he found amusing. Due to the popularity of the program, Baddeley even visited the town in the late 1970s and was given a warm, official ceremony at the town green.

Maude then hires Victoria Butterfield (played by Marlene Warfield), a native of Norman Island in the British Virgin Islands, whom Maude initially accuses of stealing her wallet. Victoria remains until the end of the series in 1978. However, Warfield's character was never as popular as her two predecessors, and she was never given a credit as a series regular.

Title sequence[edit]

The opening title sequence begins with an aerial shot of New York City, including the Chrysler Building. It then showcases a drive from the city to Maude's house in Tuckahoe, where Maude answers her door, wearing a Bob Mackie gown, ostensibly to greet the viewing audience. Although the sequence supposedly shows the trip in the then-present day (1970s), most of the cars in one part of the sequence appear to be from the 1950s.

The first travel shot was taken on the old West Side Elevated Highway, heading downtown (south), which is the opposite direction from Tuckahoe. If a driver on the highway was headed uptown, to the driver's left would be abandoned piers on the Hudson River and New Jersey. Like the shot on the Miller Highway, another in the title sequence takes the viewer over the George Washington Bridge. In reality, this bridge connects New York City with New Jersey to the west, whereas Westchester County, where Maude lives, lies to the north of Manhattan. The most obvious and direct route from Manhattan to Tuckahoe would be to drive through The Bronx.

The show's theme song, "And Then There's Maude", was written by Marilyn and Alan Bergman and Dave Grusin, and performed by Donny Hathaway.

Series history and topicality[edit]

The character of Maude Findlay was said to be loosely based on creator Norman Lear's then-wife Frances. She first appeared on two episodes of All in the Family as Edith Bunker's cousin. A "Cousin Maud," with a similar role, had also appeared on an episode of Till Death Us Do Part, the British series on which All in the Family had been based. Maude represented everything Archie Bunker did not: She was a liberal, a feminist, and upper-middle class, whereas Archie was conservative, sexist, and in the working class.

Maude's political beliefs were closer to those of the series creators than Archie Bunker's, but the series often lampooned Maude as a naive "limousine liberal" and did not show her beliefs and attitudes in an entirely complimentary light. Just before the show's premiere in September 1972, TV Guide described the character of Maude as "a caricature of the knee-jerk liberal."

Maude as the Statue of Liberty

While the show was conceived as a comedy, scripts also incorporated much darker humor and drama. Maude took Miltown, a mild tranquilizer, and also Valium; she and her husband Walter began drinking in the evening. Maude had an abortion in November 1972, two months before the Roe v. Wade decision made abortion legal nationwide, and the episodes that dealt with the situation are probably the series' most famous and most controversial. Maude, at age 47, was dismayed to find herself unexpectedly pregnant. Her daughter Carol brought to her attention that abortion had become legal in New York State. After some soul-searching (and discussions with Walter, who agreed that raising a baby at their stage of life was not what they wanted to do), Maude tearfully decided at the end of the two-parter that abortion was probably the best choice for their lives and their marriage. Noticing the controversy around the storyline, CBS decided to rerun the episodes in August 1973, and members of the country's clergy reacted strongly to the decision. At least 30 stations pre-empted the episode.[2] The two-parter was written by Susan Harris, who would work with Bea Arthur again over a decade later on The Golden Girls.

The producers and the writers of the show tackled other controversies. In a story arc that opened the 1973-74 season, Walter came to grips with his alcoholism and subsequently had a nervous breakdown. The beginning of the story arc had Maude, Walter, and Arthur enjoying a night of revelry. However, Maude panicked when she woke up the following morning to find Arthur in her bed. This alarmed her to the point that both of them swore off alcohol entirely. Walter could not do it ("Dean Martin gets a million dollars for his buzz") and became so aggravated during his attempts to stop that he struck Maude. Afterward, he suffered a breakdown as a result of his alcoholism and guilt over the domestic violence incident. The arc, which played out in two parts, was typically controversial for the show but gained praise for highlighting how social drinking can lead to alcoholism.[3][4]

The first season episode "The Grass Story" tackled the then-recent Rockefeller Drug Laws, as Maude and her well-meaning housewife friends try to arrange to get arrested in protest over a grocery boy's tough conviction for marijuana possession. The severity of the marijuana laws was contrasted with the characters' own lax attitudes toward drinking and prescription pill abuse.

In season four, Maude had a session with an analyst, in which she revealed insecurities about her life and marriage and talked through memories from her childhood. The episode was a solo performance by Beatrice Arthur.

During the fifth season, Walter suffered another nervous breakdown, this time even attempting suicide, when he saw his business go bankrupt.

The Nielsen ratings for Maude were high, in particular, during the first seasons of the program (during the heyday of topical sitcoms, which its presence helped to create), when it was regularly one of the top-ten highest-rated American television programs in any given week.

In Great Britain, Maude was not shown nationally, although it was shown in the ITV regions of Westward,[5] Border,[6] Tyne Tees,[6] Anglia,[7] Yorkshire,[8] Granada[9] and Channel.[10] Satellite station Sky One ran the series in the early/mid 1990s.


In the fifth season, Maude unexpectedly plunged from #4 out of the top thirty in the ratings as its lead-ins Rhoda and Phyllis began to struggle. In 1978, late in the sixth season, CBS revamped the series. In the last three episodes of that year, the fictional governor of New York appointed Maude as Congresswoman from Tuckahoe, as a Democrat during the 1978 U.S. midterm elections (she helped campaign for a congresswoman who unexpectedly died in her house). With this change, Maude and husband Walter would move to Washington, D.C., and the rest of the regular cast written out of the series. In the story, the Harmons moved to Idaho, where Arthur accepted a job offer as a country doctor (his "life-long dream"), while Carol also got a new job offer and she and Phillip moved to Denver.

Those plans changed after the three episodes in the new format at the end of that season, however, when Bea Arthur decided to leave the series and without its star, Maude was forced to end production. Lear still liked the idea of a member of a minority group in Congress, and it evolved into the pilot Mr. Dugan, with John Amos replacing Arthur as the lead character. Intended for a March 1979 premiere, negative backlash from a screening for African-American members of Congress resulted in CBS pulling the plug and not airing any of the three episodes produced. Lear went back to work on the project and it was eventually reworked into Hanging In, with Bill Macy returning to play a former professional football player turned university president. Premiering in the summer of 1979, the show did not find an audience and ended shortly after it began.

Nielsen ratings[edit]

NOTE: The highest average rating for the series is in bold text.

Season Rank Rating
1972–1973 #4 24.7
1973–1974 #6 23.5
1974–1975 #9 24.9
1975–1976 #4 25.0
1976–1977 #31 19.9
1977–1978 "Not in Top 30"

Broadcast history[edit]

NOTE: The most frequent time slot for the series is in bold text.

  • Tuesday at 8:00-8:30 PM on CBS: September 12, 1972—March 5, 1974
  • Monday at 9:00-9:30 PM on CBS: September 9, 1974—March 31, 1975; September 20, 1976—April 4, 1977; December 5, 1977—January 2, 1978
  • Monday at 9:30-10:00 PM on CBS: September 8, 1975—March 15, 1976; September 12—November 14, 1977
  • Saturday at 9:30-10:00 PM on CBS: January 28—April 22, 1978

DVD releases[edit]

Sony Pictures Home Entertainment released the first season of Maude on DVD in Region 1 on March 20, 2007. This release has been discontinued and is now out of print.

On August 27, 2013, it was announced that Mill Creek Entertainment had acquired the rights to various television series from the Sony Pictures library including Maude.[11] They subsequently re-released the first season on DVD on February 3, 2015.[12]

On December 2, 2014, it was announced that Shout! Factory had acquired the rights to the series; they subsequently released the complete series on DVD on March 17, 2015. Among the bonus features, the set includes two episodes of All in the Family, which introduced Maude ("Cousin Maude's Visit" and "Maude"), as well as interviews with Adrienne Barbeau and Bill Macy.[13] A separate release of the second season followed on August 11, 2015. The third season will be released on November 10, 2015.[14]

DVD Name Ep # Release Date
The Complete First Season 22 March 20, 2007
February 3, 2015 (re-release)
The Complete Second Season 24 August 11, 2015
The Complete Third Season 23 November 10, 2015
The Complete Series 141 March 17, 2015

Awards and nominations[edit]

Golden Globes[edit]

  • 1973: Best TV Show - Musical/Comedy (Nominated)
  • 1973: Best TV Actress - Musical/Comedy: Bea Arthur (Nominated)
  • 1974: Best TV Actress - Musical/Comedy: Bea Arthur (Nominated)
  • 1975: Best TV Show - Musical/Comedy (Nominated)
  • 1976: Best TV Actress - Musical/Comedy: Bea Arthur (Nominated)
  • 1976: Best Supporting Actress - Television: Hermione Baddeley For playing "Mrs. Nell Naugatuck" (Won)
  • 1977: Best Supporting Actress - Television: Adrienne Barbeau (Nominated)
  • 1978: Best TV Actress - Musical/Comedy: Bea Arthur (Nominated)

Emmy Awards[edit]

  • 1973: Outstanding Continued Performance by an Actress in a Leading Role in a Comedy Series - Bea Arthur For playing: "Maude Findlay".
  • 1973: Outstanding New Series - Norman Lear (executive producer) and Rod Parker (producer) (Nominated)
  • 1973: Outstanding Comedy Series - Norman Lear (executive producer) and Rod Parker (Nominated)
  • 1974: Outstanding Lead Actress in a Comedy Series - Bea Arthur For playing: "Maude Findlay" (Nominated)
  • 1976: Outstanding Writing in a Comedy Series - Jay Folb For episode "The Analyst" (Nominated)
  • 1976: Outstanding Directing in a Comedy Series - Hal Cooper For episode "The Analyst" (Nominated)
  • 1976: Outstanding Lead Actress in a Comedy Series - Bea Arthur For playing: "Maude Findlay" (Nominated)
  • 1977: Outstanding Lead Actress in a Comedy Series - Bea Arthur For playing: "Maude Findlay" (Won)
  • 1977: Outstanding Art Direction or Scenic Design for a Comedy Series - Chuck Murawski (art director) For episode "Walter's Crisis" (Nominated)
  • 1978: Outstanding Art Direction for a Comedy Series - Chuck Murawski (art director) For episode "The Wake (Nominated)
  • 1978: Outstanding Directing in a Comedy Series - Hal Cooper (director) For episode "Vivian's Decision" (Nominated)
  • 1978: Outstanding Lead Actress in a Comedy Series - Bea Arthur For playing: "Maude Findlay" (Nominated)


Maude aired on TV Land in 1999 for a brief time including a "Maude-a-thon" marathon. Maude was later seen on Nick at Nite in the United States in 2001. Reruns of Maude are occasionally shown on Canwest's digital specialty channel, DejaView in Canada. In 2010, Maude began reruns in Chicago, on WWME-CA's Me-TV. In 2011, Maude began airing on Antenna TV, a new digital broadcast network, which has since run the entire six season cycle of the show. In 2015, reruns of Maude began airing on Logo TV during late night/early morning.


Maude was adapted in France as Maguy. Maguy aired on Sundays at 19.30 from September 1985 to December 1994 on France 2 for 333 episodes.

Maude had previously been adapted in 1980 by ITV in the United Kingdom as Nobody's Perfect.[15] Starring Elaine Stritch and Richard Griffiths, the show ran for two series with a total of 14 episodes. Of the 14 episodes Stritch herself adapted 13 original Maude scripts and Griffiths adapted one.[16]


  1. ^ "Rue McClanahan Interview - Part 2 of 5". Retrieved 2010-06-03. 
  2. ^ Sharbutt, Jay (1973-08-22). "'Maude' Abortion Furor in Repeat". Pittsburgh Post-Gazette. Retrieved 2010-06-03. 
  3. ^ Sharbutt, Jay (1973-09-10). "'Maude' debut on drinking". Park City Daily News. Retrieved 2010-06-03. 
  4. ^ Sharbutt, Jay (1973-09-11). "'Maude' two-parter is funny, but serious look at alcoholism". The Herald. Retrieved 2010-06-03. 
  5. ^ "Daily Mirror TV Listings 10-01-1975". Retrieved 2010-01-24. 
  6. ^ a b "Daily Mirror TV Listings 04-03-1975". Retrieved 2010-01-24. 
  7. ^ "Daily Mirror TV Listings 07-31-1975". Retrieved 2010-01-24. 
  8. ^ "Daily Mirror TV Listings 10-10-1975". Retrieved 2010-01-24. 
  9. ^ "Daily Mirror TV Listings 02-09-1976". Retrieved 2010-01-24. 
  10. ^ "Daily Mirror TV Listings 03-12-1975". Retrieved 2010-01-24. 
  11. ^ "Mill Creek Entertainment Signs Deals With Sony Pictures Home Entertainment To Expand Their Distribution Partnership". Retrieved 23 September 2014. 
  12. ^ "'The Complete 1st Season' to Get a Value-Priced Re-Release". Retrieved 11 December 2014. 
  13. ^ "Maude: The Complete Series". Retrieved 2014-12-01. 
  14. ^
  15. ^ Winship, Frederick M. (1981-01-15). "Elaine Stritch Defends London Theater". TimesDaily. Retrieved 2013-03-10. 
  16. ^ "Nobody's Perfect". British Film Institute. Retrieved 2013-03-10. 

External links[edit]