|Privately held company|
|Founded||Lahaina, Hawaii, U.S. (1980)|
|Walter Hester, CEO|
Mike Dalton, President
|Products||Sunglasses, eyewear, apparel|
As of 2015, the company was the third-largest producer of sunglasses in the world.
The company's roots began in 1980 when a fisherman named Jim Richards began selling sunglasses on the beaches of Maui, Hawaii. He was known as the original "Maui Jim". Several years later, the company developed polarized sunglasses to protect eyes from glare and ultraviolet rays.
In 1994, Illinois-based RLI Vision became the mainland distributor for the company, then called Maui Jim Sunglasses.
In 1996, the company bought RLI Vision from its parent company, Peoria, Illinois-based RLI Corp., and named the new combined entity Maui Jim Inc. The transaction was structured such that RLI Corp became a major shareholder in Maui Jim, and the company moved its headquarters to Peoria. The company kept an office in Maui.
In June 2006, the company opened its first prescription lab in Peoria, IL.
As of 2016, the company sold 125 different styles of polarized sunglasses in over 100 countries. In addition to their non-prescription sports and fashion sunglasses, Maui Jim also produces prescription lenses for their designs including progressive lenses.
The company's glasses incorporate a patented polarization technology called PolarizedPlus2.
Besides its Peoria headquarters, Maui Jim maintains an office and store front in Lahaina, Hawaii, a Canadian office in Mississauga, Ontario, and a European headquarters in Braunschweig, Germany.
The company sponsors college basketball's Maui Invitational Tournament, called the Maui Jim Maui Invitational. The company also sponsors the Australian Sailing Team, professional marathoner Meb Keflezighi, golfer Ernie Els, and kiteboarder Dave Shah, who are brand ambassadors.
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