Maverick Carter

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Maverick Carter is an American businessman and media personality.

Early life and education[edit]

Originally from Atlanta, GA, Maverick grew up the son of Katherine Powers, a social worker, and Otis Carter, a drug dealer who spent much of Maverick's childhood in federal penitentiaries.[1] Carter is a longtime friend of LeBron James; both played basketball at St. Vincent–St. Mary High School in Akron. After graduating from SVSM, Carter played college basketball at Western Michigan, before transferring to The University of Akron and focusing on other pursuits.[1]


While in college, Carter interned with Nike, withdrawing from college to become a Nike field representative.[1] Carter has served as James' business manager since 2006. Carter (along with James, Rich Paul and Randy Mims) is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering "The Decision", generally believed to be a marketing failure.[1] However, Carter has also had his share of successes, such as arranging a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile.[2] Carter developed The LeBrons series of commercials featuring caricatures of LeBron.[1] Carter and James founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall and the Bleacher Report spinoff "Uninterrupted"[3]

Besides managing LeBron James, other business management clients of Carter include Canadian Football League player Johnny Manziel.


  1. ^ a b c d e Jason Whitlock (April 7, 2011). "Maverick Carter out to silence critics".
  2. ^ Mattew Futterman (April 7, 2011). "LeBron James, Fenway in Deal". Wall Street Journal.
  3. ^ "LeBron James' SpringHill Entertainment Signs Deal With Warner Bros". Hollywood Reporter. July 22, 2015. Retrieved May 16, 2016.