Maverick Carter

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Maverick Carter
Maverick Carter in 2019
  • Businessman
  • media personality

Maverick Carter is an American sports-marketing businessman and media personality.

Early life and education[edit]

Maverick Carter was born on October 10, 1980. He spent most of his youth in Akron, Ohio and Atlanta, Georgia. Carter grew up the son of Katherine Powers, a social worker, and Otis Carter.[1] He is a longtime friend of LeBron James; both played basketball and football at St. Vincent–St. Mary High School (SVSM) in Akron.[2] After graduating from SVSM, Carter played college basketball for one season at Western Michigan before transferring to the University of Akron and focusing on other endeavors.[1]


Carter interned with Nike, withdrawing from college to become a Nike field representative.[1] He has served as James' business manager since 2006. Carter, along with James, Rich Paul, and Randy Mims, is one of the founders and principals of agent and sports-marketing company LRMR. Carter was responsible for engineering The Decision, a television special.[1]

Carter arranged a deal between LRMR and Fenway Sports Group that secured James a partial stake in Liverpool F.C. and bolstered his overseas profile.[3] He also developed The LeBrons series of commercials featuring caricatures of James.[1] He and James also founded SpringHill Entertainment, a collaborator of Warner Bros. whose projects include the Disney XD series Becoming, the Starz series Survivor's Remorse, the NBC game show The Wall, the Bleacher Report spinoff Uninterrupted, and Space Jam: A New Legacy.[4] In 2021, Carter parlayed a deal whereby he and James each gained part ownership stakes of the Boston Red Sox.[citation needed]

He was an executive producer, alongside James and Drake, of Hubert Davis's 2022 documentary film Black Ice.[5]


  1. ^ a b c d e Jason Whitlock (April 7, 2011). "Maverick Carter out to silence critics".
  2. ^ Galles, David (June 19, 2020). "LeBron James's Business Partner Now Wants to Get Out the Vote". The New York Times. Retrieved March 6, 2022.
  3. ^ Futterman, Mattew (April 7, 2011). "LeBron James, Fenway in Deal". Wall Street Journal.
  4. ^ Ford, Rebecca (July 22, 2015). "LeBron James' SpringHill Entertainment Signs Deal With Warner Bros". The Hollywood Reporter. Retrieved May 16, 2016.
  5. ^ Vlessing, Etan (July 29, 2021). "LeBron James, Drake, Maverick Carter to Exec Produce Hockey Racial Reckoning Doc 'Black Ice'". The Hollywood Reporter. Retrieved August 29, 2023.