Mavis Amankwah

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Mavis Amankwah
Mavis Amankwah Photoshoot.jpg
Born (1974-08-28) 28 August 1974 (age 42)
East London, England
Nationality British-Ghanaian
Occupation Business owner
Spouse(s) Richmond Agyekum (m. 1996)
Children 2
Website mavisamankwah.com

Mavis Amankwah (born 28 August 1974) is a British-Ghanaian entrepreneur, businesswoman and diversity ambassador, specialising in marketing, public relations, diversity communications and business start up & sustainability.

In 2002, Amankwah set up the communications arm of Rich Visions after noticing a gap between large corporations/companies and traditionally hard-to-reach ethnic communities in the UK. As well as Rich Visions, Amankwah has several other businesses to her name.

Amankwah has been listed in PR Week's PowerBook[1] for six consecutive years between 2009–2015.

Early life and education[edit]

Amankwah was born in Newham, East London to a Ghanaian family. Mavis has one son aged 21 and one daughter aged 16.

Having completed secondary school in 1990 at St Angela's Usruline Convent School in East London, Amankwah went on to study IT at the College of North East London where she qualified as an IT Technician.

Career[edit]

St Leonard's Primary Care Trust[edit]

Amankwah worked as an IT Technician at St Leonard's Primary Care Trust in London for six years. During that time, she spent her spare time organising community events targeting hard-to-reach communities. After working on a few events, Amankwah became the Event Organiser for Miss Ghana UK.[2]

Sleek International[edit]

Amankwah joined makeup company, Sleek International, as their ICT manager. As ICT Manager, Amankwah was responsible for developing the IT infrastructure and implementing strategies in line with the company's corporate standards. As well as managing her own team, Amankwah assisted the marketing and PR team with their publicity campaigns that specifically targeted niche audiences in Europe, Africa, Asia and the USA.

Sankofa African Caribbean Organisation[edit]

Whilst still working at Sleek, Amankwah decided to set up a social enterprise, Sankofa African-Caribbean Organisation in 2003.[3] The aim of the organisation was to aid young people to fulfill their dreams by working on their personal development, education, career and enterprise skills. Sankofa ceased operations in 2008.

Rich Visions[edit]

After leaving Sleek International, Amankwah went on to start up marketing and PR communications agency. Rich Visions is an ethnic communications agency which engages and sustains relationships with hard to reach communities. They have created campaigns for ASDA, Comic Relief,[4] HMRC, Metropolitan Police, HSBC, MoneyGram and for the Digital UK TV switchover.[5]

Rich Visions previously assisted the social enterprise Positive Inclusions,[6] the delivery partners on the government-backed initiative, the Start Up Loans Scheme.[7] The scheme offers loans, business support and mentoring to aspiring entrepreneurs aged 18–30 who want to start or grow their enterprises.

Redbridge Homes and Surrey County Council[edit]

In July 2009, after studying the value of Equality and Diversity, Amankwah worked in consulting as an Equality and Diversity (E&D) Manager for Redbridge Homes and Surrey County Council.

Rich Visions Small Business[edit]

In 2009, Amankwah launched another arm of the agency. Rich Visions Small Business (RVSB) provides professional Business Support (for start-ups and existing businesses), Funding Assistance, Marketing and PR services to Small and Medium Enterprises (SMEs), Entrepreneurs, Sole Traders and Organisations that want to start, grow or expand their businesses and enterprises.

Rich Visions Digital[edit]

In January 2012, the digital arm of the company, Rich Visions Digital, was formed.

Author[edit]

Amankwah wrote a self-help book for businesses and entrepreneurs called 44 Ways to Grow Your Business or Brand: a step-by-step guide to increase profit.[8]

Business Ambassador[edit]

In January 2013, Amankwah was appointed as the Business Ambassador[9] for a social enterprise called Positive Inclusions. The organisation works with young people from hard-to-reach communities to improve their personal, social, career and business skills. Positive Inclusions were working on the Start Up Loans Scheme as one of the official "Delivery Partners[10]" on the project delivering the scheme. Amankwah, as Business Ambassador for Positive Inclusions, is working on promoting this scheme to budding entrepreneurs and raising awareness as well as offering personal mentoring and business plan/cashflow forecast assistance.

Young UpStarts[edit]

Mavis was featured on a programme called 'Young UpStarts' which was aired on satellite TV channel London Live on 15 June 2014. Mavis was seen mentoring and guiding a young lady on her journey into the world of business ownership.[11]

Public speaking[edit]

Amankwah is a public speaker[12] who has spoken at various conferences and seminars over the years. She was a keynote speaker at the prestigious Business 2012 event, alongside Stedman Graham (Oprah Winfrey's partner), Lord Alan Sugar and Sir Richard Branson.

Amankwah holds workshops and one-to-one mentoring programmes. She launched business club, Diva Visions and Women Like Me in or female business owners, career professionals and aspiring entrepreneurs from diverse backgrounds. It currently consists of 100 members.

Media coverage[edit]

Amankwah has been featured in over 200 press titles including[13][14][15][16][17] The Telegraph, Virgin, The Drum, The Guardian,[18] The Voice[19] to PR Week.[20][21][22] She has been included in PR Week's Powerbook for five consecutive years (2009–2015).

Accolades[edit]

Amankwah has won 12 business and community awards and been featured in over 200 media publications.

In 2012, she won two awards out of four nominated categories at the first annual Women4Africa Awards (Business Woman of the Year and Entrepreneur of the Year).[23]

Winner of the ‘Innovation Award’ in 2007 GAB Awards – Media category Winner of the 2008 Black Business Awards – Innovation category Winner of the 2010 ‘Outstanding Achievement in Business’ Women In Enterprise award Winner of the 2011 ‘Outstanding Career Achievement ’ Powersis Award Women4Africa Awards in 2012 – ‘Business Woman of the Year’ Women4Africa Awards in 2012 – ‘Entrepreneur of the Year’ Winner of the Junior Chamber of Commerce ‘Outstanding Young Persons of The World’ 2013 Finalist of the Great British Entrepreneur Award 2013 African Business Excellence Award 2014 Ebony Business Recognition (EBR) Awards 2014 – Finalist ‘Women’s Business Coach of the Year’ and ‘Motivational & Inspirational Business Women of the Year’ Winner of the 2015 ‘Speaker of the Year’ iWOP Winner of 2015 100 Outstanding Africans Making a Difference Finalist ‘Entrepreneur Of The Year’ National Diversity Award 2015 Winner of 2015 ‘Inspirational Award’ Back2Black Award

In 2012, Amankwah judged for the Ghana UK-Based Achievement Awards (GUBA).[24]

http://www.telegraph.co.uk/sponsored/business/sme-home/news/12062424/would-your-sme-survive-without-top-staff-member.html http://www.prweek.com/article/931172/profile-mavis-amankwah-managing-director-rich-visions https://www.virgin.com/entrepreneur/why-entrepreneurs-should-embrace-failure-in-2016 http://www.theguardian.com/society/2010/apr/14/mavis-amankwah-rich-visions

References[edit]

  1. ^ "Mavis Amankwah's 2015 entry in PR Week's Powerbook". PR Week. Retrieved 2013.  Check date values in: |access-date= (help)
  2. ^ "Miss Ghana UK". Miss Ghana UK. Retrieved 2001.  Check date values in: |access-date= (help)
  3. ^ "Sankofa African Caribbean Organisation". Newham Voluntary Sector Consortium. Retrieved 2003.  Check date values in: |access-date= (help)
  4. ^ "Comic Relief appoints Rich Visions to raise awareness of projects in Africa". PR Week. Retrieved 21 February 2011. 
  5. ^ "Digital UK appoints Rich Visions to prepare ethnic consumers for digital switchover". PR Week. Retrieved 5 May 2011. 
  6. ^ "Positive Inclusions". Positive Inclusions. Retrieved 2013.  Check date values in: |access-date= (help)
  7. ^ "Start Up Loans". Start Up Loans. Retrieved 2013.  Check date values in: |access-date= (help)
  8. ^ "44 Ways to Grow Your Business or Brand: a step-by-step guide to increase profits – book listing on Amazon". Amazon. Retrieved September 2011.  Check date values in: |access-date= (help)
  9. ^ "Mavis Amankwah becomes Positive Inclusions Business Ambassador". Positive Inclusions. Retrieved January 2013.  Check date values in: |access-date= (help)
  10. ^ "Start Up Loans Delivery Partners Network". Start Up Loans. October 2013. 
  11. ^ http://www.londonlive.co.uk/programmes/8-debate/cf9d3e06
  12. ^ "Mavis Amankwah to speak at Women Mentoring Women event". The Trumpet. Retrieved 16 March 2013. 
  13. ^ "'Wonder Woman Extraordinaire': Mavis Amankwah, Rich Visions". Ventures Africa. Retrieved 3 June 2012. 
  14. ^ "Inspirational Women – Mavis Amankwah – Managing Director – Rich Visions". We Are The City. Retrieved 20 May 2010. 
  15. ^ "Inspirational PR Guru, Mavis Amankwah Reveals Her Childhood Traumas". Diva Scribe. Retrieved 2012.  Check date values in: |access-date= (help)
  16. ^ "Mavis Amankwah: Ghana’s PR Guru…". Me Firi Ghana. Retrieved 24 February 2012. 
  17. ^ "Profile: Mavis Amankwah, MD, Rich Visions". ReConnect Africa. Retrieved 2010.  Check date values in: |access-date= (help)
  18. ^ Dudman, Jane. "'There was a gap in the market for a PR agency to build communications between public sector organisations and hard-to-reach communities'". London: The Guardian. Retrieved 10 April 2010. 
  19. ^ "Ten Years at the Top of the PR Chain". The Voice. Retrieved 21 May 2012. 
  20. ^ "Industry fails to value diversity of background, research finds". PR Week. Retrieved 10 June 2010. 
  21. ^ "Profile: Mavis Amankwah, managing director, Rich Visions". PR Week. Retrieved 1 September 2009. 
  22. ^ "29 under 29: Framing the stars of the future". PR Week. Retrieved 14 October 2009. 
  23. ^ "Women4Africa's 2012 Winners". Women4Africa. Retrieved 2012.  Check date values in: |access-date= (help)
  24. ^ "2012 JUDGES". GUBA Awards.co.uk. Retrieved 9 November 2012. 

External links[edit]