Mavis Amankwah

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Mavis Amankwah
Mavis Amankwah Photoshoot.jpg
Born (1974-08-28) 28 August 1974 (age 44)
East London, England
Nationality British-Ghanaian
Occupation Business owner
Children 2
Website mavisamankwah.com

Mavis Amankwah (born 28 August 1974) is a British-Ghanaian entrepreneur, businesswoman and diversity ambassador, specialising in marketing, public relations, diversity communications and business start up & sustainability.

In 2002, Amankwah set up the communications arm of Rich Visions after noticing a gap between large corporations/companies and traditionally hard-to-reach ethnic communities in the UK. As well as Rich Visions, Amankwah has several other businesses to her name.

In 2009, Mavis launched another arm of the agency; Rich Visions Small Business (RVSB). RVSB has also helped small businesses secure around £6m in low-interest loans.

Amankwah has been listed in the trade magazine PR Week's PowerBook[1] for six consecutive years between 2009–2015.

Early life and education[edit]

Amankwah was born in Newham, East London to a Ghanaian family. Mavis has one son aged 23 and one daughter aged 17.

Having completed secondary school in 1990 at St Angela's Usruline Convent School in East London, Amankwah went on to study IT at the College of North East London where she qualified as an IT Technician.

Career[edit]

St Leonard's Primary Care Trust[edit]

Amankwah worked as an IT Technician at St Leonard's Primary Care Trust in London for six years. During that time, she spent her spare time organising community events targeting hard-to-reach communities. After working on a few events, Amankwah became the Event Organiser for Miss Ghana UK.[2]

Rich Visions[edit]

In 2002 Amankwah founded start up marketing and PR communications agency Rich Visions which focuses on reaching ethnic communities. They have created campaigns for among others Comic Relief,[3] and Digital UK TV switchover.[4]

Rich Visions has also assisted the social enterprise Positive Inclusions,[5] the delivery partners on the government-backed initiative, the Start Up Loans Scheme.[6]

In 2016 it was reported that Rich Visions had failed [7]

Rich Visions Small Business[edit]

In 2009, Amankwah launched Rich Visions Small Business (RVSB) to provide professional Business Support (for start-ups and existing businesses), Funding Assistance, Marketing and PR services to Small and Medium Enterprises (SMEs), Entrepreneurs, Sole Traders and Organisations.

Business Ambassador[edit]

In January 2013, Amankwah was appointed as the Business Ambassador[8] for a social enterprise called Positive Inclusions. Positive Inclusions were working on the Start Up Loans Scheme as one of the official "Delivery Partners[9]" on the project delivering the scheme. Amankwah, as Business Ambassador for Positive Inclusions, is working on promoting this scheme to budding entrepreneurs and raising awareness as well as offering personal mentoring and business plan/cashflow forecast assistance.

Young UpStarts[edit]

Mavis was featured on a programme called 'Young UpStarts' which was aired on satellite TV channel London Live on 15 June 2014. Mavis was seen mentoring and guiding a young lady on her journey into the world of business ownership.[10]

Public speaking[edit]

Amankwah has spoken at various conferences and seminars over the years.She was a keynote speaker at the prestigious Business 2012 event. She speaks regularly at the Business Show [1] in London.

Media coverage[edit]

Amankwah has been featured in over 200 press titles including[11][12][13][14][15] The Telegraph, Virgin, The Drum, The Guardian,[16] The Voice[17] to PR Week.[18][19][20] She has been included in PR Week's Powerbook for five consecutive years (2009–2015).

Accolades[edit]

In 2012, she won two awards out of four nominated categories at the first annual Women4Africa Awards (Business Woman of the Year and Entrepreneur of the Year).[21]

In 2012, Amankwah judged for the Ghana UK-Based Achievement Awards (GUBA).[22]

References[edit]

  1. ^ "Mavis Amankwah's 2015 entry in PR Week's Powerbook". PR Week. Retrieved 2013. Check date values in: |accessdate= (help)
  2. ^ "Miss Ghana UK". Miss Ghana UK. Retrieved 2001. Check date values in: |accessdate= (help)
  3. ^ "Comic Relief appoints Rich Visions to raise awareness of projects in Africa". PR Week. Retrieved 21 February 2011.
  4. ^ "Digital UK appoints Rich Visions to prepare ethnic consumers for digital switchover". PR Week. Retrieved 5 May 2011.
  5. ^ "Positive Inclusions". Positive Inclusions. Retrieved 2013. Check date values in: |accessdate= (help)
  6. ^ "Start Up Loans". Start Up Loans. Retrieved 2013. Check date values in: |accessdate= (help)
  7. ^ "why-entrepreneurs-should-embrace-failure-in-2016". Virgin. Retrieved 26 March 2018.
  8. ^ "Mavis Amankwah becomes Positive Inclusions Business Ambassador". Positive Inclusions. Retrieved January 2013. Check date values in: |accessdate= (help)
  9. ^ "Start Up Loans Delivery Partners Network". Start Up Loans. October 2013.
  10. ^ http://www.londonlive.co.uk/programmes/8-debate/cf9d3e06
  11. ^ "'Wonder Woman Extraordinaire': Mavis Amankwah, Rich Visions". Ventures Africa. Retrieved 3 June 2012.
  12. ^ "Inspirational Women – Mavis Amankwah – Managing Director – Rich Visions". We Are The City. Retrieved 20 May 2010.
  13. ^ "Inspirational PR Guru, Mavis Amankwah Reveals Her Childhood Traumas". Diva Scribe. Retrieved 2012. Check date values in: |accessdate= (help)
  14. ^ "Mavis Amankwah: Ghana's PR Guru…". Me Firi Ghana. Retrieved 24 February 2012.
  15. ^ "Profile: Mavis Amankwah, MD, Rich Visions". ReConnect Africa. Retrieved 2010. Check date values in: |accessdate= (help)
  16. ^ Dudman, Jane. "'There was a gap in the market for a PR agency to build communications between public sector organisations and hard-to-reach communities'". London: The Guardian. Retrieved 10 April 2010.
  17. ^ "Ten Years at the Top of the PR Chain". The Voice. Retrieved 21 May 2012.
  18. ^ "Industry fails to value diversity of background, research finds". PR Week. Retrieved 10 June 2010.
  19. ^ "Profile: Mavis Amankwah, managing director, Rich Visions". PR Week. Retrieved 1 September 2009.
  20. ^ "29 under 29: Framing the stars of the future". PR Week. Retrieved 14 October 2009.
  21. ^ "Women4Africa's 2012 Winners". Women4Africa. Retrieved 2012. Check date values in: |accessdate= (help)
  22. ^ "2012 JUDGES". GUBA Awards.co.uk. Archived from the original on 11 November 2012. Retrieved 9 November 2012.

External links[edit]