Mavis Amankwah

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Mavis Amankwah
Mavis Amankwah 2020.jpg
Born (1974-08-28) 28 August 1974 (age 46)
East London, England
NationalityBritish-Ghanaian
OccupationBusiness owner
Websitemavisamankwah.com

Mavis Amankwah (born 28 August 1974) is a British-Ghanaian entrepreneur, businesswoman and diversity ambassador, specialising in marketing, public relations, business sustainability and global investments.

In 2002, Amankwah co-founded communications agency Rich Visions after noticing a gap between large corporations/companies and traditionally hard-to-reach ethnic communities in the UK. As well as Rich Visions, Amankwah has several other businesses to her name.

In 2009, Mavis launched another arm of the agency; Rich Visions Small Business (RVSB). RVSB has also helped small businesses secure around £10m in low-interest loans in 5 years.

Amankwah has been listed in the trade magazine PR Week's PowerBook[1] for six consecutive years between 2009–2015.

Mavis is a public speaker and spoke on the same stage with Richard Branson and Alan Sugar at Business 2012 held at 02 arena. She has also spoken at business events in UAE, USA and Africa.


Early life and education[edit]

Amankwah was born in Newham, East London to a Ghanaian family. She attended St Angela's Secondary Usruline School and then completed a IT diploma at CONEL in North London. She then later completed a BA Hons degree in communications at Middlesex University.

Career[edit]

Rich Visions[edit]

In 2002 Amankwah co-founded marketing and PR communications agency Rich Visions which focuses on reaching ethnic communities. They have created campaigns for among others Comic Relief,[2] and Digital UK TV switchover.[3]

To date she has four other businesses specialising in helping small business secure investments and recently developed her own App for women in business.

Business Ambassador[edit]

In January 2013, Amankwah was appointed as the Business Ambassador[4] for a social enterprise called Positive Inclusions. Positive Inclusions were working on the Start Up Loans Scheme as one of the official "Delivery Partners".[5]

Young UpStarts[edit]

Mavis was featured on a programme called 'Young UpStarts' which was aired on satellite TV channel London Live on 15 June 2014. Mavis was seen mentoring and guiding a young lady on her journey into the world of business ownership.[6]

Media coverage[edit]

Amankwah has been featured in over 300 press titles including[7][8][9][10][11] The Telegraph[12], Virgin[13], The Drum[14], The Guardian[15], The Voice[16] to PR Week.[17][18][19] She has been included in PR Week's Powerbook for five consecutive years (2009–2015). Amankwah was most recently featured in The Mirror [20] as part of its new Black Britain 2020 campaign. She's also featured in American Express[21], Express[22], and Retail Gazette[23].

Accolades[edit]

Mavis has won 16 awards, in 2012, she won two awards out of four nominated categories at the first annual Women4Africa Awards (Business Woman of the Year and Entrepreneur of the Year).[24]

In 2012, Amankwah judged for the Ghana UK-Based Achievement Awards (GUBA).[25]

References[edit]

  1. ^ "Mavis Amankwah's 2015 entry in PR Week's Powerbook". PR Week. Retrieved 1 January 2013.
  2. ^ "Comic Relief appoints Rich Visions to raise awareness of projects in Africa". PR Week. Retrieved 21 February 2011.
  3. ^ "Digital UK appoints Rich Visions to prepare ethnic consumers for digital switchover". PR Week. Retrieved 5 May 2011.
  4. ^ "Mavis Amankwah becomes Positive Inclusions Business Ambassador". Positive Inclusions. Archived from the original on 11 November 2013. Retrieved 1 January 2013.
  5. ^ "Start Up Loans Delivery Partners Network". Start Up Loans. October 2013.
  6. ^ http://www.londonlive.co.uk/programmes/8-debate/cf9d3e06
  7. ^ "'Wonder Woman Extraordinaire': Mavis Amankwah, Rich Visions". Ventures Africa. Retrieved 3 June 2012.
  8. ^ "Inspirational Women – Mavis Amankwah – Managing Director – Rich Visions". We Are The City. Retrieved 20 May 2010.
  9. ^ "Inspirational PR Guru, Mavis Amankwah Reveals Her Childhood Traumas". Diva Scribe. Retrieved 1 January 2012.
  10. ^ "Mavis Amankwah: Ghana's PR Guru…". Me Firi Ghana. Retrieved 24 February 2012.
  11. ^ "Profile: Mavis Amankwah, MD, Rich Visions". ReConnect Africa. Retrieved 1 January 2010.
  12. ^ Burn-Callander, Rebecca. "Would your SME survive without your top staff member?". The Telegraph. Retrieved 26 June 2020.
  13. ^ Coleman, Alison. "Why entrepreneurs should embrace failure in 2016". Virgin.
  14. ^ "The business case for reaching and engaging with diverse communities". The Drum. Retrieved 26 June 2020.
  15. ^ Dudman, Jane. "'There was a gap in the market for a PR agency to build communications between public sector organisations and hard-to-reach communities'". London: The Guardian. Retrieved 10 April 2010.
  16. ^ "Ten Years at the Top of the PR Chain". The Voice. Retrieved 21 May 2012.
  17. ^ "Industry fails to value diversity of background, research finds". PR Week. Retrieved 10 June 2010.
  18. ^ "Profile: Mavis Amankwah, managing director, Rich Visions". PR Week. Retrieved 1 September 2009.
  19. ^ "29 under 29: Framing the stars of the future". PR Week. Retrieved 14 October 2009.
  20. ^ Motune, Vic. "'I want to be the first black female Dragon on Dragons' Den'". The Mirror. Retrieved 25 June 2020.
  21. ^ "4 Ways Small Businesses are Using Tech to Improve Cash Flow". American Express.
  22. ^ Coombe-Whitlock, Connor (25 July 2020). "Furlough: Flexible rules 'sound good in theory' but workers are facing a loneliness crisis". Express.co.uk.
  23. ^ "Frasers Group minimum wage scandal: What now? - Retail Gazette". Retail Gazette.
  24. ^ "Women4Africa's 2012 Winners". Women4Africa. Retrieved 1 January 2012.
  25. ^ "2012 JUDGES". GUBA Awards.co.uk. Archived from the original on 11 November 2012. Retrieved 9 November 2012.

External links[edit]