Mavis Beacon (character)
|Mavis Beacon Teaches Typing character|
|Portrayed by||Renée L'Espérance (1987)|
Developed to be a personification of a The Software Toolworks instructional typing program, Mavis Beacon debuted as simply a photo of a model on the software's packaging in 1987. The model chosen to be the face of Mavis was Haitian-born Renée L'Espérance, who was discovered working behind the perfume counter at Saks Fifth Avenue Beverly Hills by former talk-show host and partner at The Software Toolworks Les Crane in 1985. Mavis's name comes from a combination of Mavis Staples (one of the software developer's favorite singers) and the word beacon (an allusion to her role as a guide to typing).
Due to Mavis Beacon being portrayed by a black woman, some retailers were initially reluctant to display the product. However, once the popularity of the program became evident, many distributors reversed their decision and began to display the line of software bearing Mavis Beacon's image.
Since its introduction, Mavis Beacon Teaches Typing has been the best-selling instructional typing software.
Mavis Beacon has been seen as groundbreaking for being one of the first computer instruction characters and for being a female African-American embodiment of computer software. Throughout the 1990s, Mavis Beacon served as the virtual typing instructor at numerous U.S. schools. As of 1998, she had instructed 6,000,000 school children. Mavis has been compared to U.S. cultural icon Betty Crocker and has been called "the Betty Crocker of cyberspace".
Mavis Beacon is often thought to be a living or historical figure by the public. This confusion has led many to contact the software developers seeking to speak to, interview, or book Mavis for an event. Furthermore, as a result of Mavis Beacon's continuous use in computer typing software, and her image on millions of software boxes, many consumers have reported confabulations (i.e. false memories) of Mavis Beacon winning typing contests or appearing on talk shows.
In 2022 Seeking Mavis Beacon, a documentary, was released to tell the story of Mavis Beacon, and its creation by the men behind the company, Joe Abrams, Les Crane and Walt Bilofsky.
- Macklan, William (November 19, 1995). "Supertypist Mavis Beacon Is A Creation Of Marketing". Seattle Times. Washington. Retrieved June 25, 2010.
- "What's Mavis Beacon Up To These Days? Nothing. She's Fake". Vice. Archived from the original on September 21, 2017. Retrieved September 21, 2017.
- "What's Mavis Beacon up to These Days? Nothing. She's Fake".
- Biersdorfer, J. D. (December 31, 1998). "Next They'll Say Betty Crocker Isn't Real, Either". The New York Times. New York. p. 2. Retrieved June 25, 2010.
- "Mavis Beacon Teaches Typing Platinum 20". Broderbund. Archived from the original on May 16, 2010. Retrieved May 10, 2010.
- According to NPD Group data
- "Mavis Beacon: Typing Teacher Who Never Was Turning 30". Mental Floss. 24 August 2017. Retrieved January 31, 2018.
- Clémence Michallon (14 March 2022). "Mavis Beacon was the top typing teacher in the US before she vanished. The twist? She wasn't real". The Independent.