Max Lugavere

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Max Lugavere
OccupationHealth and wellness writer

Max Lugavere (born 1982 in New York City) is an American television personality, health and wellness writer and low-carbohydrate diet advocate. He resides in Los Angeles, California and New York City.

Early life and education[edit]

Lugavere was born and raised in Manhattan, New York City to parents of Jewish descent.[1] Lugavere graduated with a degree in film and psychology from the University of Miami in Coral Gables, Florida.


From 2005 to 2011, Lugavere was a presenter on Current TV, an independent cable network. He co-hosted the show Max and Jason: Still Up with Jason Silva,[2] where they featured a wide range of current events and stories ranging from illegal immigration to counterfeit IDs.

In 2013, Lugavere created, produced, and hosted Tribeca Enterprises' first-ever original series, Acting Disruptive, airing across the AOL universe (AolOn, Huffington Post, TechCrunch, etc.).[3] The series covered disruptive ideas and innovation, while featuring prominent entertainer-entrepreneurs.[4]

In January 2015, Lugavere launched a Kickstarter campaign for a documentary film called Bread Head. The project was to explore "the impact of our diets and lifestyles on brain health" as a means towards dementia prevention.[5] As of 2020, the film remains unreleased, having raised over $130,000 of pledges.[5]

Lugavere has contributed to The Huffington Post, The Daily Beast, Fast Company, and Munchies on topics of science, innovation, and technology.[6] He has also appeared as a guest on The Point, The Rubin Report, and The Dr. Oz Show.

Genius Foods[edit]

Lugavere promotes a low-carbohydrate diet of grass-fed beef, free-range chicken and pasture-raised or omega-3 enriched eggs with low-carbohydrate fibrous vegetables, extra virgin olive oil and salt.[7][8] In May 2018, Lugavere and Paul Grewal co-authored the book Genius Foods which discusses the link between diet and brain health.[9]

In 2018, Jonathan Jarry of McGill University's Office for Science and Society analysed Lugavere's health-related claims in his book, Genius Foods, and podcast, and concluded that Lugavere lacked the credentials to accurately interpret the scientific literature used to substantiate his health claims, and acknowledged Lugavere's business ambitions.[10] Jarry noted that "Lugavere appears like a proponent of common-sense solutions to ill health—better nutrition, exercise and sleep—but it’s only when you start to trust him that he reveals himself to be a naive believer in anything that has a study behind it. His book has received endorsements from people like Dr. Oz and functional medicine proponent Mark Hyman, and this company is telling."[10]

Criticism of veganism[edit]

Lugavere has criticized plant-based and vegan diets for increasing risk of dementia and mental health problems.[11] He has argued that eggs have been "unfairly demonised" by governments, despite containing choline which he says has been linked to lower dementia risk. Lugavere also recommends regular consumption of red meat for mental health.[11]

Selected publications[edit]

  • Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life (HarperWave, 2018)


  1. ^ Chappell, Travis (2019-12-02). "358: Max Lugavere | Becoming a NY Times Best Selling Author with No Previous Following". Travis Chappell. Retrieved 2020-08-01.
  2. ^ Burstein, David D. (2011-02-03). "Change Generation: Max Lugavere and Jason Silva, Filmmakers, Current TV's "Max and Jason: Still Up"". Fast Company. Retrieved 2020-08-01.
  3. ^ "Adrian Grenier among celebrities acting disruptive on AOL". USA Today. Retrieved 30 June 2013.
  4. ^ Kotler, Steven. "Acting Disruptive: A New Show About Ideas And Entrepreneurship That You Might Actually Want To Watch". Forbes. Retrieved 5 November 2013.
  5. ^ a b "Homepage". Bread Head. Archived from the original on 2019-10-21.
  6. ^ "Max Lugavere on The Huffington Post". Huffington Post. Retrieved 2 January 2013.
  7. ^ "This Is What Science Journalist Max Lugavere Wants You to Know About the Ketogenic Diet". Retrieved 20 February 2022.
  8. ^ "How the Author of ‘Genius Foods’ Spends His Sundays". Retrieved 20 February 2022.
  9. ^ Lugavere, Max (2018-03-20). Genius Foods by Max Lugavere and Paul Grewal, MD Read by Max Lugavere. ISBN 978-0-06-285356-1.
  10. ^ a b "Brain Health: Max Lugavere and the Bait-and-Switch Maneuver". Office for Science and Society. Retrieved 2020-08-01.
  11. ^ a b Knapton, Sarah. (2019). "Vegans could be increasing risk of dementia by avoiding fats which protect the brain, nutritionist warns". Retrieved 20 February 2022.

External links[edit]