Max Mara

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
MaxMara
Private
IndustryFashion
Founded1951
FounderAchille Maramotti
Headquarters,
Italy
Number of locations
2,254 (March 2008)[1]
Area served
90 countries
Key people
Luigi Maramotti (chairman)
Laura Lusuardi (design director)
ProductsReady-to-wear clothing
Revenue€1.2bn[1]
OwnerLuigi, Ignazio and Ludovica Maramotti[1]
WebsiteOfficial website
Max Mara shop window

Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries.[1] It sponsors the Max Mara Art Prize for Women.

History[edit]

Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish.[2] Maramotti was one of the first to see that the future of fashion lay in the mass production of designer-quality clothes. He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez[1] and Anne Marie Beretta.[3] The company remains in the hands of the family and they like to maintain a veil of secrecy about its activities.[1]

Brands[edit]

Max Mara has spawned 35 labels,[2] although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.[4][5]

As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara.[6][7]

Starting in September 2013, the campaign appears in Vogue, Harper's Bazaar, Elle, W, InStyle, The New York Times, and the International Herald Tribune.[7]

Family[edit]

Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According to the Forbes Rich List of 2005, Maramotti was one of the world's richest men with a fortune of US$2.1 billion.[2]

He died in Albinea, Italy on January 12, 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business;[2] Luigi Maramotti is chairman of the company.[8] After his death, according to Maramotti's will, a large and important collection of contemporary art from Europe and America was made open to the public.[9]

References[edit]

  1. ^ a b c d e f Ashworth, Anne (2008), "MaxMara: A store that's always maximally stylish", The Times, London (published 2008-03-14), retrieved 2008-04-09
  2. ^ a b c d Barbieri, Annalisa (2005), "Tycoon who pioneered 'off the peg' designer clothes with his fashion label MaxMara", The Independent, London (published 2005-01-24), retrieved 2008-04-09
  3. ^ "'Soy' dress, Anne-Marie Beretta". Palais Galliera | Musée de la mode de la Ville de Paris. Retrieved 2018-08-24.
  4. ^ History & Philosophy’ Archived 2013-02-03 at the Wayback Machine., Marina Rinaldi.
  5. ^ Annalisa Barbieri, ‘Achille Maramotti’, The Independent, 24 January 2005.
  6. ^ "Mara Executives Still Think She's That Chick from The Hunger Game". The Express. July 17, 2013.
  7. ^ a b Puente, Maria (16 July 2013). "Jennifer Garner is the new face of Max Mara". USA Today. Retrieved 17 July 2013.
  8. ^ Kaiser, Amanda (5 November 2013). "Max Mara Steadfast in Growth Plan". WWD. Retrieved 6 November 2013.
  9. ^ Collezionemaramotti.org

External links[edit]