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Max Siegel is a corporate CEO, president, entrepreneur, entertainment executive, multicultural activist and attorney. He is the owner of Rev Racing, a development racing team in NASCAR for minority drivers.
Siegel attended the University of Notre Dame in Notre Dame, Indiana where he earned a Bachelor of Arts degree in psychology and a degree from the University of Notre Dame Law School. Siegel has served adjunct professorships in Sports & Entertainment Law (Indiana University School of Law-Indianapolis) and Law of the Music Business (Seton Hall University, Newark, New Jersey).
Siegel became CEO of USA Track & Field on May 1, 2012. Changes to the bottom line have been coupled with new USATF programs, particularly in the youth and elite athlete spaces but inclusive of all USATF constituencies. The result is a new business model for the Olympic family’s most historic NGB, with Siegel noted as the "marketing genius" leading USATF.
Within the track and field community, however, Siegel is a polarizing figure. Some athletes and former employees are alarmed and dismayed by what they see as Siegel’s soaring pay, lavish spending and unethical nonprofit leadership. USA Track and Field's board of directors approved Siegel's $1.7 million in salary and bonuses for 2016, a compensation package seven times the average for the CEO of a nonprofit with a similar budget.
Siegel owns Max Siegel Inc. (“MSI”), a sports, marketing, entertainment, and media holding company. The divisions of Max Siegel Inc. include Revolution Racing, LLC, a NASCAR sanctioned, and minority owned race team; and Image Dei Music group, an urban inspiration label joint venture with Universal Music Group.
Siegel became the highest-ranking African American executive in NASCAR when he became President of Global Operations at Dale Earnhardt Inc. (“DEI”).
Siegel is the owner of Rev Racing, a development program in the NASCAR K&N Pro Series East and Whelen All-American Series that is actively involved in the Drive for Diversity program designed to increase minority involvement in auto racing. The team was founded in 2009 and has fielded cars for many minority drivers, notably Sergio Pena, Darrell Wallace Jr. and Kyle Larson.
Tommy Boy was an independent record label joint venture with the Warner Music Group. As President of Tommy Boy Gospel and Sr. Vice President of Tommy Boy Music Group, Siegel was fully responsible for the Gospel division.
Siegel is a member of the American, National, Indiana, and New York Bar Associations, Black Entertainment and Sports Lawyers Association, National Academy of Recording Arts and Sciences, Sigma Pi Phi and Kappa Alpha Psi.
- "CEO Max Siegel is 'marketing genius' leading USATF". USA TODAY. Retrieved 9 June 2016.
- "USA Track and Field CEO has alarmed some insiders with his spending and style". Washington Post. Retrieved 7 October 2016.
- Hobson, Will and Steven Rich USA Track and Field CEO has alarmed some insiders with his spending and style Washington Post. October 11, 2016
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