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IndustrySports leisure
FoundedUnited States
HeadquartersPittsburgh, Pennsylvania
Key people
Joe Schmidt, COO
ProductsGolf equipment
Number of employees

Maxfli is a brand of sports equipment, most recognized for its golf balls, currently owned by Dick's Sporting Goods of Pittsburgh, Pennsylvania. Dick's purchased the brand from TaylorMade-adidas Golf on February 11, 2008; however, the Noodle trademark and all golf ball patents remained with TMaG.[1]

Maxfli was previously owned by the Dunlop Slazenger group before its acquisition my TMaG in 2003.[2] While under TMaG ownership, the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the already successful Noodle, as TMaG looked to use its own TaylorMade brand in the high end golf ball market. The Maxfli brand and trademark was originally created by the sports division of the Dunlop Tire and Rubber Corporation, headquartered in Buffalo, New York.[3]


  1. ^ "TaylorMade-adidas Golf Sells Maxfli Trademark to Dick's Sporting Goods". Reuters. February 15, 2008. Retrieved 2008-09-17.
  2. ^ TaylorMade-Adidas Golf Acquires Maxfli Golf Balls
  3. ^ TaylorMade-adidas Golf Company Reinvents the Maxfli Golf Brand

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