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|Industry||Food and Beverage|
|Headquarters||18/F, Maxim's Centre, 17 Cheung Shun Street, Cheung Sha Wan, Kowloon West|
|Revenue||US$3.5 billion (estimate)|
Number of employees
|Parent||HongKong Caterers and Dairy Farm International Holdings Limited (50/50 shareholders)|
Maxim's Caterers Limited (Chinese: 美心食品有限公司; Sidney Lau: mei5 sam1 sik6 ban2 yau5 haan6 gung1 si1) is a Hong Kong based food, beverage and restaurant chain 50% owned by Dairy Farm International Holdings Limited. Founded in 1956, the company operates over 900 outlets in Hong Kong, China, Cambodia and Vietnam. These include bakeries, fast food shops restaurants and Starbucks coffee shop licences. Maxim's restaurants have been targeted by conservation campaigners concerned with Maxim's support of shark finning.
Background and portfolio
Hong Kong Maxim’s Group was founded in 1956 by brothers JT and ST Wu. The food & beverage company has significantly expanded since to operate Asian and European restaurants, fast food outlets, bakery shops and institutional catering. As at January 2018 the group run over 980 outlets in Hong Kong, China, Vietnam and Cambodia.
Maxim's claim to have established the first Sino-Foreign joint venture in China in 1980 with their air catering. They now delivers air catering service in 11 cities through joint ventures. In 1986, half of Maxim's company shares were sold to Jardine Group, but the Wu family still possessed the right to make strategic decisions; this position has been retained up till now. As a consequence, more branches of Maxim's various brands and restaurants have been opened in properties owned by Hongkong Land, such as Jardine House, The Landmark, Exchange Square and the World Trade Centre. They claim to employ 13,800 people, serving more than 700,000 customers per day.
In 1998, Maxim's launched a restaurant series named m.a.x. concepts, which managed restaurant brands including MAX, Cellini, Mecca, Thai Basil, eating plus, Mezz, café Landmark, Emporio Armani Caffé, and modern restaurants Kiku and Miso.
In 2004 the company opened the French-Vietnamese restaurant chain Rice Paper. In the same year, Maxim's Fast Food began producing ready meals and appetisers to be sold in 7–11 and Wellcome supermarkets.
Maxim's bought Genki Sushi in early 2006, and the company introduced the American restaurant Lawry's to Hong Kong the same year. Maxim's and Australian chef Geoff Lindsay opened the restaurant "Pearl on the Peak" in the Peak Tower. The company is the licensee of Ippudo ramen and The Cheesecake Factory in various territories.
Shark fin controversy
Maxim's have been targeted by campaigners regarding the company's support of shark finning. On 10 June 2017 dozens protested at their flagship 'Maxim's Palace' restaurant for selling threatened and endangered shark species. 50 protestors attended a demonstration at Maxim's branch at The University of Hong Kong on 10 February 2018.
- "Starbucks adjusts its formula in China". Seattle Post-Intelligencer. June 12, 2005.
- "Maxim's journey from start-up to Hong Kong's largest restaurant group". South China Morning Post. 27 April 2016.
- "Protesters urge HK restaurant to stop selling shark fin". Reuters. 10 June 2017.
- "Hong Kong activists dress as sharks to protest finning". The Guardian. 10 June 2017.
- "Shark fin protest draws 50 activists outside HKU branch of popular restaurant chain". South China Morning Post. 10 February 2018.
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